Sinopsis
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodios
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How to Best Use Newsletters to Promote Your Business - BM325
29/06/2022 Duración: 25minTechnology is evolving as time goes by, and social trends are different day by day. The newsletter has been around for a long time now, but it is still being used today. As an author and entrepreneur, I invite you to take advantage of this powerful marketing tool to promote your services. In this powerful episode, "How to Use Newsletters to Promote Your Business," Michael Katz, owner of Blue Penguin Development, shares the benefits of "today's" newsletters and how they far surpass many other forms of promotional materials. Plus, he offers the secret sauce format he personally uses to create highly successful newsletters for his clients that you can easily adopt.When you listen to Michael Katz's wisdom, here's what you'll discover...Why newsletters are far from dead - rather they are alive and well offering powerful marketing and promotional opportunities for your businessHow newsletters offer visibility where other promotional collateral miss the mark.How to write mater
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How to Best Use Video Podcasting to Share Your Expertise - BM324
22/06/2022 Duración: 28minAre you curious about how a video podcast works? Are you someone who wants to know all about video podcasting? This week’s guest expert and mentor is Sheryl Plouffe. She is a former Canadian TV broadcaster who established her own video production agency and consultancy. Sheryl is also the host of the podcast show ‘Cash In On Camera’ which helps businesses in marketing, content creation, media, and communication. In this episode, she discusses everything you need to know about video podcasting and her experience in the field.Read more in the transcript*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you’ll be one connection away from finding the perfect next step—whether you're just starting to sketch out your book idea or navigating the complexities of publishing and marketing. I’m one of more th
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How to Best Find Real Clarity in Your Business - BM323
15/06/2022 Duración: 25minThis week's guest expert is keynote speaker, Debbie Peterson. Debbie helps women in business find clarity & focus so they can advance in leadership and life.Through her speaking and clarity community, Debbie guides you to uncover your answers for the next level of your success without losing yourself in the process.In this week's powerful episode, "How to Find Real Clarity in Your Busines" Debbie highlights...How a clearer focus and direction for your business will help you make the right decisions for the right reasonsHow to confidently move your business forward by shifting your thinking about what it is you really want Why it's essential to tune into your compass of clarity so you know what's standing in the way of your ultimate successAnd a whole lot more...Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.********************************
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How to Best Use the Power of Pinterest to Promote Your Book - BM322
08/06/2022 Duración: 30minIn this episode, guest expert, Kate Ahl, founder of Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse. The Pinterest platform reach goes well beyond that of other social media channels, where posts tend to be stagnant. Instead, it acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already predisposed to actively engage with you. Kate highlights specific tools to help nonfiction authors...Sharpen your keyword messagingCreate calls to action that capture end-users and even earn money through ads and other promotional opportunitiesAvoid common beginner mistakesAnd much, much more... If you’re not up to speed on all that Pinterest has to offer, then you need to listen to Kate Ahl’s words of wisdom!Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.**********************
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How to Best Pack a Powerful Punch with Your Message - BM321
01/06/2022 Duración: 32minThree little words can pack a powerful punch, which is why Dr. Michelle Mazur’s “3 Word Rebellion” cuts through all the noise. In this episode "How to Pack a Powerful Punch with Your Message" she spells out concrete steps to guarantee your book’s messaging both stands out and sticks. If you want to differentiate yourself in a crowded marketplace, this is the place to start! Here's what you'll learn when you listen to this powerful episode... How to communicate your book’s substance and value.Why the term “messaging” is about more than you might think. Marketing, sales, and PR are all served by comprehensive, unified messages.What three main functions effective messaging performsHow the “The 3 Word Rebellion” encapsulates the change you want to create.Why it’s important to create a cohesive brand message that stakes a claim in your industry space.Rookie mistakes new authors frequently make. And much, much more...Click here if you’d like to purchase "The 3 Word Rebellion: Create a one
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How to Best Reach Through the Noise with Your Book - BM320
25/05/2022 Duración: 29minDo you want to know how to reach through the noise to make an impact with your book?Listen as Becky Robinson, author, digital marketer, and Founder and CEO of Weaving Influence shares how to expand your reach to make more sales and create a lasting impact with your book.In this week's powerful episode "How to Best Reach Through the Noise with Your Book" you will discover…What you need to do to build your brand to attract the right audienceWhat it takes to create "real" influence in your nicheEasy ways to repurpose the powerful information inside your bookHot tips to become the best spokesperson for your bookAnd a whole lot more…Here's how to buy your copy of Becky's new book "Reach: Create the Biggest Possible Audience with Your Message, Book or Cause"Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*******************************
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How to Best Inspire Readers to Buy Your Book - BM319
18/05/2022 Duración: 28minDo you want to know how to inspire readers to buy your book?Listen in as Casey Demchak, author, expert copywriter, and consultant shares his secret sauce for writing engaging, conversational-style marketing copy to multiply your book sales. In this week's powerful episode "How to Best Inspire Readers to Buy Your Book" you will discover…3 timeless reasons your business needs strong marketing copyWhat needs to be the #1 intention of your marketing copyHow to write headlines that are clear, concise, compelling, but not flashyCasey's formula for writing back cover copy for your book that gets attentionAnd a whole lot more…Here's how to download your free copy of Casey's ebook "7 Must-Know Copywriting Secrets That Sell More Books" Get more gems from Casey and other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Dreaming of writing a book? Looking for a way to publish
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How to Best Boost Your Business Efficiency - BM318
11/05/2022 Duración: 26minDo you want to know how to boost your business efficiency?Listen in as business strategy coach Lisa Corrado shares her wisdom on planning and implementing your systems and strategy to bring to life your larger vision as a business owner.In this week's powerful episode "How to Best Boost Your Business Efficiency" you will discover…Why your business needs a strong strategyHow to circle back to when you go off-courseWeaving your values into your strategyCreating a system to capture information in a more organized wayAn embarrassing mistake to avoid when setting up a strategy or systemWhen the power ‘no’ is your best solutionAnd a whole lot more…Here's how to get a free copy of Lisa's "Better-Than-Ever Fast Focus sheet"Get more gems from other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering
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How to Best Get Booked as a Podcast Guest - BM317
04/05/2022 Duración: 28minDo you want to know how to best get booked as a podcast guest?Listen in as Kay Suthar, Founder of Make Your Mark Podcasting Agency shares what you need to know to research, learn, and prepare to become a guest on a podcast to increase your reach and land more sales for your business.In this week's powerful episode "How to Best Get Booked As A Podcast Guest" you will discover…What is podcast guesting and why you should embrace it to accelerate your author authorityHow to effectively research the best podcasts opportunities to impact your reachWhat you need to know to clear a podcast guest pre-screening processHow to craft an irresistible call-to-actionBIG podcast guesting mistake to avoidAnd a whole lot more…Here's how to find out more about Kay's servicesPodcast Guest Resources: Matchmaker.fmGetbookedonpodcast.comPodMatch.comGet more gems from Kay and other guest experts, when you join the Book Marketing Mentors Premium Membership today! *********************************************
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How to Best Sell Your Masterclass Without Feeling Sleazy - BM316
27/04/2022 Duración: 33minDo you want to know how to best sell your masterclass without feeling sleazy?Listen in as Sue Clement, business acceleration strategist, shares how to silently - and effectively - sell your masterclass to gain visibility, credibility, and authority to land more clients for your business.In this week's powerful episode "How to Best Sell Your Masterclass Without Feeling Sleazy" you will discover…How to use your masterclass to increase your credibility, visibility, and authorityThe secret sauce to selling silently without feeling like a sales weirdoWhat you need to know to set yourself up as a trusted expert authorityThe biggest mistakes to avoid when creating and selling your masterclassHow to make an irresistible offer that will win your clients’ trustAnd a whole lot more…Here's how to get your gift from Sue!Get more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today!*************************************************************************Dreaming of
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How to Best Get Your Book Published Traditionally - BM315
20/04/2022 Duración: 26minDo you want to know how to best get your book published traditionally?Listen as Tony Robino, Founder of Windword Literary Services, shares the steps you need to have your book considered by a traditional publisher, including finding a literary agent.In this week's powerful episode "How to Best Get Your Book Published Traditionally" you will discover…2 essentials you need to prepare if you want a traditional publisher to take interest in your bookHow to write a query letter that grabs attentionWhere to find literary agents who might want to represent you to a traditional publisherWhat traditional publishers favor most in potential book choicesAnd a whole lot more…Here's how to contact Toni for more information about her services.Get more gems from Toni and other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wond
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How to Best Market Your Book With a Killer Content Strategy - BM314
13/04/2022 Duración: 30minDo you want to know how to market your book using a killer content strategy?Listen in as Melanie Herschorn, Founder of VIP Digital Content shares the top strategies for content marketing that not only connect you with your target audience but establish you as an 'AUTHORity' in your niche.In this week's powerful episode "How To Market Your Book Using A Killer Content Strategy" you will discover… • How to use a content strategy so you're seen as a trusted expert • What is a more intimate way of connecting with your audience rather than social media • Melanie's proven content creation strategy to answer the "What's In It For Me" question • What is the best strategy to use instead of hiring a PR agency to market your business, book, or brand And a whole lot more…Here's how to find out more about Melanie's services.Get more gems from Melanie and other guest experts, when you join the Book Marketin
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How to Best Grow Your Brand as a Thought Leader - BM313
06/04/2022 Duración: 32minDo you want to know how to grow your brand as a thought leader?Listen in as Jason Van Orden, Founder of Van Orden Marketing and Media LLC shares his strategy for marketing and monetizing your expertise organically with content to establish greater authority.In this week's powerful episode "How to Best Grow Your Brand as a Thought Leader" you will discover…How to help your audience using your thought leadership contentHow to get inside your audience's minds to fully understand their problems3 essential areas to zero in on to communicate, deliver and monetize your expertiseAnd a whole lot more…Here's how to connect with JasonGet more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you’l
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How to Best Create Simple Yet Profitable Communities - BM312
30/03/2022 Duración: 30minDo you want to know how to create simple yet profitable communities?Listen as Maruxa Murphy, Community Architect and Instigator for 100s of changemaker communities, shares how to cut through the noise and stand out from the crowd using the power of communities.In this week's powerful episode "How to Best Create Simple Yet Profitable Communities" you will discover...• What it takes to build a community to create six to seven-figure revenue streams• What you need to know to map out your customer journey to easily attract and guide your perfect customers• 5 types of communities that generate revenue• The strategy you need to engage your audience with your content, even if you're an introvertAnd a whole lot more...Get more gems from Maruxa and other guest experts, when you join the Book Marketing Mentors Premium Membership today!*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leve
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How to Fully Embrace Your Sales Confidence Without Being Pushy - BM311
23/03/2022 Duración: 29minDo you want to know how to fully embrace your sales confidence without being pushy?Listen as Amy Lemire, bestselling author of “From Zero to Sales Hero” shares how to easily fall in love with selling.In this week's powerful episode "How to Fully Embrace Your Sales Confidence Without Being Pushy" you will discover...What does it really take to feel confident about selling your expertiseThe three words you need to know to fully embrace your sales confidenceHow thought habits influence the best version of ourselvesCommon mistakes to avoid when selling absolutely anythingAnd a whole lot more...Get more gems from Amy and other guest experts, when you join the Book Marketing Mentors Premium Membership today!Here's how to find out more about Amy's services*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Bo
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How to Use Functional Music to Better Focus Your Writing - BM310
16/03/2022 Duración: 28minDo you want to know how to use functional music to better focus your writing?Listen as Dan Clark, CEO of Brain.fm shares how music affects the brain to help your overall focus and concentration.In this week's powerful episode "How to Use Functional Music to Better Focus Your Writing" you will discover...What is functional music and why it's important for better focus and concentration?How music affects the brain to help you get into the right zone for creative work, taking a break, or for a good night's sleep.And a whole lot more...Start your Brain.fm free trialGet more gems from guest experts, when you become a Book Marketing Mentors Premium Member today!*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you’ll be one connection away from finding the perfect next step—whether y
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How to Share Your Expertise with the World - BM309
09/03/2022 Duración: 23minDo you want to know how to share your expertise with the world?Listen as combat decorated veteran, David Rosenberg shares his savvy tips and techniques to help you be an amazing keynote speaker.In this week's powerful episode "How to Share Your Expertise with the World" you will discover...The most important skills you need to be a really good keynote speaker What essentials you need to know to prepare for your presentationHow to stay confident, and authentic as a keynote speakerDeadly speaking mistakes to avoid And a whole lot more...*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you’ll be one connection away from finding the perfect next step—whether you're just starting to sketch out your book idea or navigating the complexities of publishing and marketing. I’m one of more tha
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How to Best Make Money Without Working Yourself to Death - BM308
02/03/2022 Duración: 28minDo you want to know how to make money with your book without working yourself to death?Listen as Katrina Sawa, The Jumpstart Your Business coach shares the marketing savvy you can use to create and scale a consistent money-making business.In this week's powerful episode "How to Best Make Money Without Working Yourself to Death" you will discover...What most authors fail to do because they're too busy on social mediaWhat you really need to convey when selling your bookThe best call-to-action to use when being interviewed by the media or as a podcast guestAnd a whole lot more...Get more gems from Katrina and other guest experts, when you become a Book Marketing Mentors Premium Member today! *************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz Book Publishing Hub and you’ll be one connection away from finding th
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How to Best Connect With People In the Digital World - BM307
02/02/2022 Duración: 33minDo you want to know how to connect with people in the digital world?Listen as visionary pioneer of digital emotional intelligence, Sheri Fitts, shares her marketing savvy to help you use the virtual world to bring you closer to your clients.In this week's powerful episode "How to Connect With People In the Digital World " you will discover...What you get when you take emotional intelligence into the digital environmentWhat happens when your messaging isn't in alignment with your target audienceWhat the true currency is for a professional and how to use it in a meaningful and authentic wayAnd a whole lot more...Here's how to connect with SheriGet more gems from Sheri and other guest experts, when you become a Book Marketing Mentors Premium Member today!*************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue for your business? Check out the Biz
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How to Best Fall in Love With Systems You Enjoy Using - BM306
26/01/2022 Duración: 28minDo you want to know how to fall in love with systems you enjoy using?Listen as David Jenyns, bestselling author of SYSTEMology, shares his wisdom to create easy, workable systems you enjoy using and make you more productive.In this week's powerful episode "How to Fall in Love With Systems You Enjoy Using" you will discover...Why systems are an essential part of your business successWhat it takes to put the right systems in place to increase your effectiveness to get things doneWhere to get started systemizing what you do nowThe optimum number of steps necessary to create an easy system you enjoy usingAnd a whole lot more...Here's how to get a copy of David's best-selling book SYSTEMologyGet more gems from other guest experts, when you become a Book Marketing Mentors Premium Member today! *************************************************************************Dreaming of writing a book? Looking for a way to publish your book baby? Wondering how to leverage your book to create revenue