Webcology On Webmasterradio.fm

[Jim and Dave discuss the security side of Facebook, mobile applications, the difference between the Facebook App and Facebook Messenger. Looking at the sheer number of unique identified user in the Facebook universe, how 40% of all people on earth are using Facebook, and Whatsapp being second largest social networking, followed by Youtube and others in the top ten. They also respond to ads showing beside negatively associated videos and pages, which leads to a discussion on ads pertaining to good and evil and the on-going challenge of Google Adsense with their ad placement beside existing global issues./>

[​State of Searcher Behavior Revealed​; PayPal shares slide after Google announces rival email feature​ which leads to some commentary about Peter Theil. Google Allo can reveal to your friends what you’ve searched​. Google: Page Layout Algorithm/Penalty Is Still Important​. Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines Update​/>

[​Weight of Google Ranking Signals Changes Based on Search; Internal Links to About Us, Contact Us & TOS Pages for SEO​; Long mobile load brings bigger bounces; Google Home may get support for multiple user accounts​. AdWords Expanded Text Ads could get even longer with second description line test​. Dwell Time: Does It Affect SEO?​ />

[12 year Google veteran Mailie Ohye announced Tuesday she would be leaving former Developer Programs Tech Lead. The carousel is Mailie’s most recent contribution to the front-face of Google’s index. They talk about how Uber users get message about Susan Fowler when trying to delete their account. The use of technology to improve conversation online. Also how Google just cracked one of the building blocks of web encryption. And George Freitag, Local Search Evangelist at Moz, chats with Jim and Dave about local search and the connection of their local service with Google's newly released API./>

[Brand Publishing & Content Marketing as Jim and Dave are joined by Jonathan Allen. Co-Founder and President of Longneck and Thunderfoot. The guys talk about Google's latest search features, virtual reality in google and new features in google maps. Plus they touch on top ranked local businesses based upon quality measures. />

[Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation./>

[Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs./>

[Google Instant Apps are abbreviated applications would be streamlined enough to start working immediately after users open them with a URL tap, temporarily loading the full software's functionality without going through the rigmarole of a traditional Play Store installation. After half a year, the Android team has opened up a select few Instant Apps to live testing. Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie fill us in. />

[DuckDuckGo Reaches 10 Million Searches; Matt Cutts Retires From Google, and chooses to head up the US Digital Service. Plus, Google Home units arguing over which is human and which is robot, Google Killing off Google +, and an interesting Google patent - an extension on what they're doing with cars./>

[Google confirms​ rolling out the mobile intrusive interstitials penalty. This penalty only impacts intrusive interstitials that happen directly after going from a Google mobile search result to a specific page.​ Bad Content = Bad SEO.​ Though less is not more, more is not necessarily better. Ryan Shelley from Search Engine Land reports on Why SEO and Lousy content don’t mix. />

[Some May See A Drop In Google Link Counts In Search Console​; Google: SEO Is One Of The Primary Reasons Websites Are Targeted For Hacking​. Plus Jim and Dave discuss an interesting google patent​- an extension on what they're doing with cars./>

[SEO AS Dirty As Ever. As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry." Plus, and On-Page SEO Tips and Tricks with Jon Henshaw from Raven Tools. />

[Rob Bucci, the founder and CEO of STAT Search Analytics, chats with Jim Hedger and Dave Davies about featured snippets and the future of search. Vivid Seats SEO Director Bryson Meunier talks to Jim and Dave about search in a world where there is no SERP at all (Echo, Google Home, etc.)/>

[Users and their impact on search, the new SERP features and voice search discusses as Jim Hedger and Davies welcome ‎SEO & Content Architect at Moz Britney Muller and Freelance Journalist, Content Marketer, and Storyteller Cara Harshman. />

[Link Acquisition and Link Building : What Has Changed? Jim Boykin and Ann Smarty with Internet Marketing Ninjas explains how changes to Google like the numerous and continuous releases of their Penguin Update have made a significant impact. We learn about the positive changes Google has made to help Identify link networks and private networks./>

[Conversion Optimization with a focus on things you can do on the fly as Jim Hedger and Dave Davies speak with performance marketer at Unbounce, Duane Brown. Duane works in performance marketing at Unbounce. Past work includes Jack Wills, ASOS, TELUS and KPMG. He's also a wanderluster having traveled & eaten his way through 34 countries./>

[Understanding the Google Mobile First Index Rollout from Building Indexable Progressive Web Apps, lots of updates to Android phones and aggregated webmaster tools to better leverage search data. Jim and Dave welcome Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie to discuss all of the changes. />

[Talking Augmented and Virtual Reality as Jim Hedger and Dave Davies speak with Tracy Ingram, the Founder / CEO of BioscanR Tracy Ingram has over 10 years experience in Bioinformatics and has imported technology from all over the world, specializing in data acquisition and pattern recognition from microdata. As former Director of Research for a military contractor he worked on developing adaptive technologies. He is also cofounder of Healthcamp Florida, a nonprofit organization focused on identifying innovative medical technologies./>

[Google launches affiliate location ad extensions Why crawl budget and URL scheduling might impact rankings in website migrations.? Plus, Jim and Dave chat Wordpress and SEO with David Vogelpohl, the Vice President of Web Strategy at WP Engine. />

[Jim and Dave celebrate 10 years of Podcasts, going back to their first broadcast of the Alternative on October 12th 2006. Plus, they speak with Dr. Peter J. Meyers (AKA "Dr. Pete") , a Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content./>