Webcology On Webmasterradio.fm

[Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community./>

[Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016. />

[More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics. Thom Craver is a renowned SEO and Web analytics expert as well as an an accomplished speaker, instructor and soon to be author. />

[Jim and Dave ponder if it's safe to project the Long March of the Google Penguin is underway. We can hem-haw and hedge around it but I think we're on solid ice here. Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again]) Plus, the demise of ClickZ/SES, Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboards/>

[SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns. />

[​Google cracking down on interstitials on mobile pages. Yelp is not happy. Crackdown starts in January. Google listed three types of interstitials that “would not be affected by the new signal” if “used responsibly.” />

[Jim Hedger welcomes Kristine Schachinger, Thom Craver, and Kevin Doory to talk Moz Layoffs, Gawkers Googbye, the NSA hacked and more. />

[​Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million​; No loss of PageRank for 301 or 302 redirects​; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.​; Top 20 Weird Google Questions​ as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts​/>

[4 Daily Habits of Successful SEOs. Plus, Arianna Huffington stepping down​ from HuffPost and Google Ranking Factors 2016​./>

[Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on canonical URL; AMP in general SEPS on mobile devices; AMP pages no longer need structured data to be valid in Google Search Console./>

[Machine Learning and Trying to Predict Google Rankings as Jim Hedger and Dave Davies speak with JR Oakes, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in today's Search Engine Land on machine learning, "An experiment in trying to predict Google Rankings" />

[​Air BnB taking housing stock​ out of communities; Pokemon Go – Pokemongo • WTF? Marketing boom for small businesses with lures or gyms; Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken​ at SE RoundTable.. Pop-ups asPrimary Content​? Meurlerbe (Maybe) Google’s new Showcase Shopping feature to display paid shopping ads​ in new and improved ways. Plus, Jim Hedger and Dave Davies speak with WME Training founder David Ogletree to talk about AdWords,PPC, SEO and his love of training. />

[Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Jim Hedger and Dave Davies discuss a recent Search Engine Land article that says, "As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts."/>

[Google Keyword Planner Restricted? Google Displays Lyrics in Search Results; Songwriters & Publishers Earn Revenue; AMP is Not Currently a Ranking Factor​​ says Gary Illyes, Webmaster Trends Analyst at Google, when he spoke at SEJ Summit Chicago./>

[Gaining Demographic Data In Relation to Facebook and Email Lists as Jim Hedger and Dave Davies welcome WordStream Founder and Chief Technology Officer Larry Kim />

[Why​ Would Microsoft Buy LinkedIn?​​ ​Google search analytics​ report adds the ability to compare queries​. Google​ just made a key AI investment in Europe, tax investigations be damned​./>

[Importance of Infographics with NowSourcing Founder, Infographic Scholar,Entrepreneur, Google SMB Advisor and VR Futurist Brian Wallace talks to Jim Hedger and Dave Davies about his work with infographics. NowSourcing provides Internet marketing services specializing in infographics, social media marketing, pay per click management and online reputation./>

[​Facebook looking for a SEO​​; Life is just a fantasy or perhaps just a sim ; Elon Musk: There's a 'one in billions' chance our reality is not a simulation​ Google still working on separate mobile search index​; Next Mobile Friendly Update Includes Page Speed; Coming in Months​; You can probably ignore scraper sites links but, if you’re battling low quality links​, don’t ignore them...says Gary Ilys at Google Dance Japan/>

[Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move. />

[Discussing The Art of the SEO Audit as Jim Hedger and Dave Davies welcome Alan Bleiweiss, a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors a month./>