Legal Marketing Strategies And Tactics By Avvo Ignite

The use of video as an online marketing tool has exploded over the past several years, and has proven to be a successful channel for lawyers to communicate their expertise to potential clients and referral sources. Hear from our guest Drew Keller, an award-winning television producer, editor and educator.

The web is a huge open publishing platform on which almost everyone can share an opinion. Given this inherent lack of control, what can lawyers do to monitor and maximize their online reputation? From answering questions on Avvo, to tweeting and blogging, learn the best ways to “own” your online presence. Implement tips and tactics to also maximize positive online reviews and determine the best response to negative or lackluster reviews that demonstrates your professionalism and willingness to solve problems.

Over the past two years, the iPad has gone from a movie-watching and game-playing device to a serious productivity tool for lawyers. Lawyers can now use the iPad to manage most aspects of their legal practices when they are out of the office, including document creation and editing, legal research, and litigation management. hear from our guest, Tom Mighell, lawyer and author of iPad in One Hour for Lawyers, published by the ABA Law Practice Management Section.

Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of blogging, email newsletters, answering questions on Avvo and having a business page on Facebook. Hear from Mark Britton, Avvo Founder and CEO, discuss how lawyers can develop an integrated marketing plan that will drive more business.

Most lawyers do have a basic LinkedIn Profile and know how to send and receive invitations to connect with others. Some have even joined a LinkedIn Group or two. But what are you really supposed to do with LinkedIn, and how can it help you develop business relationships (and hopefully, new clients)? Allison will move beyond the basics and show you some of the advanced features of LinkedIn and how you can use them effectively.

With so much discussion about SEO and SEM, some lawyers may overlook traditional methods to get their name and firm in front of your target audience: Public Relations. Working with the media to provide content, an opinion or your expertise can be just as powerful, if not more, as being on the first page Google’s search results or featured in a television advertisement. But of course, as with any other marketing tactic, creating a rapport with the media takes time and a continuous effort.

Understand the fundamentals of Search Engine Optimization and pay-per-click Search Engine Marketing so lawyers can implement an online search strategy on their own, or understand how to work with consultants to manage their SEO and SEM efforts.

In this webinar Greg Sterling – renowned Internet Industry Analyst, expert commentator and Contributing Editor at Search Engine Land – will discuss what Google+ is all about, how it impacts local search and why lawyers and law firms should claim their business pages.