Marketing Secrets

This episode of The Russell Brunson Show is a deep dive into the Science of Scaling… The new book and framework from Dr. Benjamin Hardy. I sat down with Ben to unpack the actual roadmap behind exponential growth, goal filtering, and identity transformation. We talk about why most people let their past define their present... and how to flip that thinking to let your future shape everything instead. We break down the exact frameworks that help top performers set more urgent goals, choose the right “Whos,” and avoid getting stuck on the wrong path. If you’ve ever felt like your current results don’t match your potential, this episode gives you the tools to fix that… Starting today! Key Highlights: The Frame-Floor-Focus framework that anchors every scaling decision Why your future should define your present… Not your past The power of urgency and identity-based goals (and why most people miss this) How “Super Whos” accelerate success for your business Why Ben left Medium and YouTub

In this episode of The Russell Brunson Show, I sit down with my friend Matt Gray for a powerful conversation about the hidden force driving (or sabotaging) your success: the subconscious mind. We go deep into how the beliefs you carry beneath the surface can either accelerate your success or quietly sabotage everything you’re trying to build. Matt and I share personal strategies we’ve used to reprogram our own thinking, uncover hidden mental roadblocks, and create breakthroughs in our businesses. If you’ve ever felt stuck despite following the right playbook, this episode will help you understand why. I also loved hearing how Matt approaches content - especially how he taps into the fears and dreams of his audience to create messaging that converts. He shares a brilliant (and simple) survey strategy you can use to build high-impact content from your customer’s subconscious beliefs. We even dive into the history of propaganda, PR, and the psychology behind why some people succeed with the same tools that ot

Most entrepreneurs try to sell products. Edward Bernays taught us to sell identity. In this episode of The Russell Brunson Show, I break down the hidden playbook behind influence, persuasion, and mass movement creation. After reading Bernays’ book Propaganda, the first of its kind on psychological marketing, I realized we’ve all been influenced by people we’ve never met, often without even knowing it. You’ll hear how these principles apply to modern marketing, from webinars to branding to stage presentations. This is the kind of episode that will shift how you sell, how you communicate, and how you think. Key Highlights: The true story of Edward Bernays, Freud’s nephew and the father of PR How the concept of propaganda turned into public relations and why it matters The simple identity hack that helped us grow ClickFunnels into a movement Why emotional stories sell better than logic and how to craft them How I reframed negative perceptions to flip them into buying beliefs

This one’s all about unlocking your brain so you can learn faster, remember more, and become unstoppable in business and life. In this episode of The Russell Brunson Show, I sit down with Jim Kwik, the world’s leading expert on memory, brain performance, and accelerated learning. I’ve followed Jim for years, but this conversation hit different. We go deep into the mindset, systems, and science behind how the most successful entrepreneurs operate at a high level… without burning out or slowing down. Jim shares powerful tips for improving focus, boosting retention, and even reading entire books in a single afternoon. Whether you’re building funnels, running ads, or trying to level up your leadership, this stuff is not only fascinating… It can actually help you perform at your best! Key Highlights: Why your brain is your #1 business asset and how to protect it Jim’s 3-part formula for learning anything faster How to eliminate mental fatigue and increase daily productivity The reason mos

In this episode of The Russell Brunson Show, I’m sharing highlights from a live One Funnel Away Q&A session packed with practical coaching, real-time strategy, and powerful takeaways for entrepreneurs trying to get their funnels working. We dive into the common mistakes holding people back, how to know if your offer is strong enough, and what to fix if you’re getting traffic but no sales. If you’re building a webinar, writing follow-up emails, or trying to map out your value ladder, there’s something in here for you. Key Highlights: The difference between a product and an offer, and why it matters One small change that can improve your webinar conversions fast The follow-up sequence structure that turns webinar watchers into buyers What to do when people aren’t opting in or attending your trainings How to create an irresistible offer without overwhelming your audience Why your list isn’t growing (and how to build one that actually buys) The missing link between your

What if you could dominate YouTube, build an eight-figure empire, and still protect your peace? In this episode of The Russell Brunson Show, I sit down with Ryan Pineda… Real estate investor, creator, and serial entrepreneur… And we talk about how he’s using content, systems, and the right business model to grow without burning out. We cover everything from his daily schedule to team structure to his take on monetizing attention in a smart, sustainable way. If you’re trying to juggle content, funnels, team leadership, and actually living your life, this conversation is packed with practical, real-world strategies. Key Highlights: How Ryan balances multiple businesses while creating consistent content Why his YouTube strategy shifted from storytelling to search (and what it did for views) The system he uses to plan, produce, and publish content across platforms How he applies the 80/20 rule to time, sales, and team structure Why his best marketing tool is free content, and how i

I’ve learned a lot about sales over the years… but this conversation with Jordan Belfort blew me away. In this episode of The Russell Brunson Show, I sit down with the one and only Wolf of Wall Street to talk about closing, conviction, and what it really takes to become a world-class communicator. This isn’t about outdated sales scripts or shady persuasion tactics. It’s about mastering human behavior, asking the right questions, and building real certainty in yourself and your offer. Jordan shares how he developed the Straight Line System, how he rebuilt his life after hitting rock bottom, and what entrepreneurs need to understand if they want to increase conversions without selling their soul. Key Highlights: The Straight Line System explained and how it works in any industry Why sales is about control, certainty, and connection How to frame your product so people want to say yes The three things every buyer must feel before they’ll convert Why tonal shifts matter more than yo

In this episode of The Russell Brunson Show, I take you behind the scenes of our ClickFunnels Connect event in Salt Lake City, and into a personal journey I haven’t shared publicly in a long time. This session was a deep dive into the real reason we build funnels. Not just to make sales, but to fulfill callings, build movements, and create something that actually matters. I opened up about my own journey with ClickFunnels… From the moments that nearly broke me to the decisions that changed everything. This wasn’t a typical business presentation. It was raw, vulnerable, and packed with lessons I wish someone had told me when I was starting out. Whether you’re just launching or scaling to eight figures, this episode is about rediscovering your “why”… and building from a place of purpose, not pressure. Key Highlights: The two kinds of callings entrepreneurs feel, and how to know which one is driving you Why the strongest funnels are built from faith, not fear How your business is a reflection

In this episode of The Russell Brunson Show, I’m sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable! If you’ve ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold! Key Highlights: Why most entrepreneurs struggle to raise money, and what Bridger did differently The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms How to pitch your business to investors (even if you don’t think you’re ready) Why “small thinking” kills momentum, and how to build a vision people want to fund Bridger’s 3 keys to raising capital and building credibility fast

This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City. In the first part of the episode, I share what ClickFunnels Connect actually is, who it’s for, and why we believe it’s the next big chapter for funnel builders, entrepreneurs, and creators looking to grow faster by growing together. Then you’ll hear from one of our most powerful voices in the marketing world… McCall Jones! Her session on influence and authenticity blew everyone away, and I knew we had to share it with you here. If you’ve ever struggled to feel confident on camera… or wondered how to build real connection with your audience without trying to be someone you’re not… McCall breaks it all down with frameworks that are both simple and life-changing. Key Highlights: Why we created ClickFunnels Connect and how it’s helping entrepreneurs grow together The hidden reason most people feel awkward on camera (and how to fix it) How McCall uses the “Stage & Story” m

This one hit home! Andy Elliott didn’t just change his life… He helped change mine. In today’s episode of The Russell Brunson Show, I sit down with one of the most intense and inspiring sales leaders I know. Andy went from shooting his own YouTube videos on a phone to building a high-energy, nine-figure company that’s redefining what a sales culture can look like. We talk about the real origin story… No team, no budget, no fancy funnels. Just relentless volume, consistency, and the willingness to tell the truth when others would stay quiet. If you’re building a business, a brand, or trying to find your spark again, you’ll want to hear this. Key Highlights: How Andy built a global brand posting three YouTube videos a day before anyone knew his name What it really means to go “all in” without a plan B and why most people quit too soon Why the right culture beats the right funnel and how Andy built a team of 100 alphas How one $299 course launched a million-dollar month from pure organic

Daniel G has spoken on 750+ stages, trained over 2 million people, and been labeled the top sales trainer of 2024. I’ve been watching him online for a while, and after spending a few hours together in the office, I finally got to ask the questions I’ve wanted to ask for years.  That means this episode of The Russell Brunson Show is packed with some of the most powerful insights I’ve heard on one-on-one selling, buyer resistance, and the real reason your funnel might not be converting. If you’ve ever felt stuck closing, stressed building a team, or confused why great marketing still isn’t making sales, this episode will hit hard. Key Highlights: The No Resistance Sales (NRS) framework and how it flips traditional closing on its head What top closers do differently in the first call that eliminates long follow-up cycles Daniel’s perspective on buyer states and why you need to sell like a lamb, not a lion The difference between knowing your pitch and understanding why each line works

What if you could finally stop spinning your wheels and just get unstuck? No more wondering if you’re doing it right, overthinking your offers, or second-guessing every funnel headline. Just honest, focused feedback from someone who’s been in the sales, marketing, and funnel trenches and knows what actually works. In this episode of The Russell Brunson Show, I take live questions from entrepreneurs inside the One Funnel Away Challenge. We get into everything from messaging mistakes and offer strategy to pricing confidence and how to get started without burning yourself out. If you’ve ever felt stuck, hesitant, or like you’re making this way harder than it needs to be, this episode will hit home. Key Highlights: How to sell someone else’s course without coaching, branding, or re-recording anything Why your funnel headline isn’t converting (and what to say instead) The mistake most experts make when they write copy and how to fix it in one sentence How I helped a hypnotherapist turn her

What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms? In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth. If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there. Key Highlights: How Matt turns one long-form video into 30+ pieces of content across platforms The structure behind his organic content engine that brings in 12,000+ leads per month Why he avoids selling directly on social and what he does instead to convert cold traffic The systems and team setup that keep his business running wh

What if your voice was the most valuable asset in your business? In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower. We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now! Key Highlights: The mindset shift that helped her go from struggling coach to 8-figure business owner How a single $10K offer with no product changed the course of her career Why most people undervalue their superpower, especially w

What happens when you stop chasing money… and start building a business around calling, purpose, and peace? In this episode of The Russell Brunson Show, I sit down with Larry and Staci Wallace, founders of Fueled by Fire and two of the most faith-driven entrepreneurs I’ve ever met. Their story isn’t just inspiring… It’s wild!!  They once gave up everything (yes, everything) in obedience to a prompting from God… and what happened next will challenge the way you think about success, giving, and what's really driving your business. Whether you're a faith-based founder or just feeling the pull toward something more, this conversation goes deep into the purpose behind your profits. Key Highlights: The story of how Larry and Staci gave away everything… And what God did next How they teach CEOs to shift from chasing revenue to building legacy through generosity Why they believe peace - not success - is the new metric that matters The “D.O.G.E.” framework they use to help business owners scale wi

What happens when you combine the speed of funnels with the long-term power of SEO? That’s what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who’s been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He’s also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly. Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it’s not only alive, it’s evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!! We covered: Why SEO is still growing (even in the age of AI and ChatGPT) The 3 pillars of modern SEO that never go out of style What schema is… And how it gives you an edge in Google rankings How to structure your site (and your content) for compounding traffic The one SEO tool Damon uses that every funnel builder should know Why backlinks aren’t as important as you’ve been told How

This episode of The Russell Brunson Show might change the way you think about what’s really holding you back. I sat down with Jessica Cunningham, founder of Belief Coding®, to talk about the invisible patterns that run our lives, our businesses, and even our health. I first met Jessica in London, and the more I heard her talk about subconscious beliefs and identity shifts, the more I knew I needed to get her on the show. This isn’t about mindset fluff. It’s about the deep, often hidden programming that can keep you stuck no matter how good your funnel is. We talked about: The link between trauma, identity, and success Why high-achievers often sabotage themselves right before they hit their goals How unresolved beliefs can show up as physical pain, anxiety, or even back problems What “belief coding” actually looks like in practice Why your brain might be trying to protect you from getting what you say you want How to spot the subconscious resistance patterns in your own li

In this episode of The Russell Brunson Show, I’m bringing you inside one of our weekly VIP Q&A calls from the One Funnel Away Challenge… and I got on my soapbox for this Q&A for sure! I definitely had some thoughts to share! Haha! I don’t do a lot of these Q&As on the main podcast anymore, but this one was too good not to share. We talked about offer sequencing, webinar funnels, why most people are overwhelmed, and how to actually build momentum without building 47 funnels at once. Someone asked, “Should I build the course first, or sell it first?” Another asked, “Should I share my price on a $2,000 offer or send people to a call?” And a few just said, “I’m stuck and don’t know what to focus on next.” That’s when I started going off… because these are the exact mistakes that keep people broke. So this episode is for the overwhelmed entrepreneur who’s doing everything… Or building the wrong thing… And wondering why the money isn’t coming in yet. If that’s you, this might be the reset you need. Key High

In this episode of The Russell Brunson Show, we’re going deep into the funnel foundations that actually build sustainable businesses… And dismantling the flawed logic that’s everywhere in online marketing right now. It all started with a question from my friend and longtime funnel architect Jake Leslie: Why are so many people skipping the core $97–$297 offer? Why do so many funnels go straight from free lead magnet to high-ticket sale, and then wonder why nothing converts? Jake’s rant sparked one of my longest solo riffs ever… And it turned into a full-on masterclass in value ladders, offer sequencing, business longevity, and the difference between strategy and tactics. If you’ve ever wondered why your funnel isn't converting the way you want it to… This episode might save your business. Key Highlights: Why “free opt-in → high-ticket call” worked for a season (but won’t anymore) The real reason 90% of online businesses flame out in 18 months or less What Dan Kennedy taught me about the evolution of adve