Marketing Secrets

In this episode of The Russell Brunson Show, It’s another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth…  Starting with one of our core values: Funnel Hack First. Before you build, you model what’s already working. I’ll show you how this mindset applies to everything from creating your webinar funnel to structuring your fulfillment model so it scales. You’ll also hear why I recommend using live webinars as the front-end engine (instead of book funnels), how small conversion lifts create massive results, and how to adjust your pricing to make group offers irresistible. Whether you’re selling online or scaling your coaching business, these lessons will change the way you think about funnels, pricing, and fulfillment. Key Highlights: Why we “funnel hack first” before launching any new campaign How and why running a live webinar first outperforms most evergreen and book funnels My sneaky secret for turning a free ebook into a

In this episode of The Russell Brunson Show, I’m sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable. One person asked how to manage slides, comments, and delivery without getting thrown off. I walked through how I use Google Slides in presenter view, why I don’t look at comments live, and how I use two monitors to keep things flowing. Later, I broke down a funnel that was trying to do too much. I explained how to simplify by starting with one core product, then use OTOs to stack value and increase average cart value. We also looked at webinar registration…. Why curiosity matters, how to rewrite headlines to speak to your audience’s current situation, and ways to promote without jumping straight into ads. I shared thoughts on price points too… because a $10K offer on a webinar is a tough sell if you hav

In this episode of The Russell Brunson Show, I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill’s thinking long before Think and Grow Rich and was even lost to history for 70 years!! I discuss how I found some original copies of the course, including one I paid $100,000 for, and share some of the most important lessons I’ve ever learned from any book. You’ll also hear the actual testimonial that Napoleon Hill wrote to Charles Haanel in 1919, crediting this course for a big part of his success. The core message? Your environment doesn’t shape you… Your thoughts about your environment do!  And it all ties back to something Haanel called the Universal Mind, the same thing Napoleon Hill would later call the sixth sense. I break down how this concept works, why it's still relevant, and how to actually apply it in your life. Key Highlights: The one lesson from The M

In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond money. This was the book that started my obsession with collecting, but even more than that, it taught me a foundational business principle that I still live by today. If you’ve ever wanted to build a movement, create a following, or lead a community, then you need to understand this: almost every mass movement in history (religious or otherwise) started with a book. A message…. Some sort of doctrine or manifesto. I break down how this truth applies to you, your business, and your calling. Whether you're a coach, an entrepreneur, or just someone with a message to share, this episode will give you clarity on how to put your stake in the ground. Key Highlights: Why the Book of Mormon was the first book I ever bought for my collection (and what it’s worth today)

In this episode of The Russell Brunson Show, I sit down with Emrah Bayraktar, one of the top experts in the emerging world of clipping, and we unpack a business model that's blowing up right now… Clipping! Whether you’re looking for a simple way to make money online with zero ad spend… or you’re an offer owner wanting more traffic, more exposure, and more reach without paying Zuckerberg, this episode lays it all out.  Emrah shares how he went from broke college student to making over $130,000/year clipping videos!! It’s insane! He reveals how he was part of Andrew Tate’s original clipping team, what he learned, and how creators today are building armies of clippers to generate millions of views (and real money). And how you can do it too! Key Highlights: How Emrah made $45K in affiliate commissions and $87K in clipper payouts The #1 thing that gets clips to go viral (hint: it’s not editing) Why most beginner clippers fail… and what to do instead How offer owners can get free traffic

In this episode of The Russell Brunson Show, I take you inside my collection to talk about one of the most influential men in history… Andrew Carnegie. At one time, he was the richest man in the world, and his ideas shaped generations of entrepreneurs and thinkers, including Napoleon Hill. I share some rare books and artifacts from Carnegie, including a signed copy of Around the World and a first edition of The Gospel of Wealth. But more importantly, I unpack the lessons from The Gospel of Wealth, an essay that had the biggest impact on me from Carnegie’s work. He believed that dying rich was a disgrace, and that wealth should be used to build opportunities for others, not just handed down. I contrast his philosophy with Ayn Rand’s views, and talk about how those ideas play out in business today, especially when it comes to philanthropy, profits, and building something that lasts. Key Highlights: How Andrew Carnegie influenced Napoleon Hill and Think and Grow Rich The core message of The Gospel o

In this episode of The Russell Brunson Show, it’s the third and final Offer Lab session where I walk you through the piece that ties everything together: becoming an offer creator. If you’ve ever thought you didn’t have anything to sell, or worried that creating an offer was too complicated, this presentation will show you how simple it really is. I break down the process I’ve used over and over again, and the same process you can use to package your story, your expertise, or even someone else’s framework into something valuable. This is the shift that separates affiliates who make a little money from entrepreneurs who build something lasting. Once you understand how to reverse engineer your journey into a step-by-step map, you’ll see that you already hold the most valuable thing you could ever sell. And if you don’t yet have your own framework, I’ll show you the shortcuts that make it possible to create one today. Key Highlights: Why the most successful people in OfferLab are both affiliates and offer

In this episode of The Russell Brunson Show, I’m sharing my second OfferLab session where  I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify everything. I walk through the core plays I use, why they work, and how to set them up fast so you can start earning without chasing expensive traffic. You will see how the marketplace actually works and the simple tools that let you build funnels in minutes. I also explain the referral structure so you can earn by connecting the right people, even if you are just getting started. Key Highlights: The four core ways to earn in OfferLab: affiliate, offer owner, the combo, and broker How to list offers so you attract affiliates in the marketplace How to clone pages you already have an have them up and available on OfferLab in minutes And I even talk about how you can take a shortcut and get to super affiliate status ASAP OfferLab is built to make s

In this episode of The Russell Brunson Show, I take you back to the beginning — before Facebook ads, before TikTok, before algorithms controlled everything. I share how we grew businesses in the early days, and how those same principles helped ClickFunnels scale to $10 million before we ever ran a single paid ad. This is the foundation behind Offer Lab. It’s about partnerships, collaborations, and creating results together instead of relying on expensive, unpredictable traffic platforms. I’ll show you why this shift is the future, and how remembering what worked in the past can unlock everything you’re building today. Key Highlights: Why relying on one ad platform is the biggest risk The pre-Facebook strategies that still work today How partnerships and co-branded products drive lasting growth Why Offer Lab was built to make collaboration simple The truth is, traffic costs are only going up. But collaboration will always win. If you’ve been frustrated with ads, algorithms, or tryi

In this vault episode of The Russell Brunson Show, I share one of the rarest book sets I’ve ever purchased: Allen’s Working Plan, written by Irving Allen nearly a decade before Napoleon Hill published The Law of Success. This ten-volume set was sold through direct mail in the early 1900’s, and it gives us a fascinating look at what business leaders and marketers were studying long before Hill’s ideas took off. I’ll tell the story of how I discovered this set, why I paid $30,000 for it, and what makes it such a powerful piece of history. You’ll also hear the lessons that stood out most to me… Lessons that still apply today if you want to seize opportunities, build confidence, and lead others. Key Highlights: How optimism, positivity, and even a healthy ego give entrepreneurs the edge to lead and win The Andrew Carnegie quote that explains why belief in yourself (even in private) is critical for success The concept of “cycling” instead of failure, and why great entrepreneurs must go through i

In this vault episode of The Russell Brunson Show, I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the subconscious mind, and the same principles still drive personal growth and persuasion today. I’ll walk you through the difference between thoughts, outside suggestions, and the practice of autosuggestion… And why the third is the key to real transformation. You’ll hear Coué’s most famous daily phrase, why it works so powerfully, and how this one simple tool can change your mindset, your habits, and even the way you sell. Key Highlights: The difference between thoughts, outside suggestions, and intentional autosuggestions Why autosuggestion works better than affirmations your brain doesn’t believe The exact phrase Coué taught his students to repeat daily… Real examples of how I weave in ‘hypnotic’ autosuggestions into my sales presentations and webinars

In this second ‘episode’ of the Offer Lab pre-launch series, I’m opening up about the real reason we created this platform. A year ago, I was burned out, frustrated, and honestly ready to walk away from serving this community. Competition had replaced collaboration, costs were skyrocketing, and entrepreneurship had started to feel lonely again. But in that dark season, a new vision was born… And that vision became Offer Lab. This episode is deeply personal. I share the story of where the idea came from, why it matters for every entrepreneur, and how it solves the very problems that have been holding so many of us back. You’ll hear how we went from asking “what features can we add” to asking “how do we bring everyone back together?” The answers changed everything. Key Highlights: The moment I realized the old model of online business was broken and unsustainable. How skyrocketing ad costs have crushed margins and left entrepreneurs feeling stuck. Why I believe entrepreneurship has become lon

In this episode of The Russell Brunson Show, I’m pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funnels, Facebook ads, influencer marketing, TikTok shops… But now we’re hitting a point where entrepreneurship feels more like a solo sport than a community effort. That’s a problem, because business was never meant to be done alone. Offer Lab is the solution because it’s a platform built around collaboration, not competition. I’ll share why this next evolution is so powerful, how it completely changes affiliate marketing, and why collaboration is the new currency of online business. Whether you already have an offer, are just starting out as an affiliate, or want to maximize both sides, this episode will help you see what’s possible - and also get you excited to learn more about OfferLab and dive into the 17 ways it can help you earn money online even if you’ve never sold a p

Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen, a movement that now fills events with hundreds of women entrepreneurs. In this episode of The Russell Brunson Show, she walks through exactly how she made the shift from “just a coach” to a true movement leader, and why that shift changed everything. Key Highlights: How Bridget transformed her coaching business into Freedom Queen by building an identity and movement around her clients. The story of her first retreat in Costa Rica and how she sold a $12K offer that proved the power of movements. Why she believes movements scale faster than coaching, and how she shifted her marketing from “work with me” to “become a Freedom Queen.” The reality of online hate, how it almost broke her, and the mindset shift that made her stronger. Behind the scenes of filling her events w

In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a story of fear, faith, and following through on a promise he made to his dad. We talk about the unexpected paths that opened up for him… From social media experiments that went viral, to national TV exposure, to creating Limitless Society as a platform for personal and business growth. He also shares how staying present, creating proof in small ways, and investing in health have shaped the way he shows up for his mission today. Key Highlights: How Keaton turned a fear of flying into a love of helicopters and a tool for presence The promise he made to his father that fueled his drive to build businesses How social media skits and giveaways led to Dies

In this episode of The Russell Brunson Show, I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they show me exactly where people are stuck, and I get to share the frameworks and stories that have worked for me over the years. Key Highlights: Use a price marinade on day one to anchor higher value before your main offer Three-day challenge flow: Day 1 content with a VIP repitch, Day 2 Perfect Webinar, Day 3 repitch with logic and a heart close Close after the weekend and send multiple emails on the final day because a big chunk of sales land in the last hour Map the ecosystem in your niche, then create 1:1 case studies to earn proof before you scale Try Tiny Challenges one on one to produce fast, credible results As an affiliate, add energy and irresistible bonuses or run your own mini event if the host cannot close Be fully present in

In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring! This was more than just a magazine. It marked the beginning of the personal development movement in America. Its founder, Orison Swett Marden, overcame enormous challenges to publish that first issue, and his story has deeply inspired me during some of my own most difficult seasons in business. Key Highlights: The story behind Success Magazine and its role in shaping the personal development movement The obstacles Orison Swett Marden faced to publish the inaugural issue How Marden’s perseverance gave me perspective and strength in my own entrepreneurial journey A look inside the 1897 issue and its early success principles Why Marden’s mission to change lives still matters today For me, this first issue is a reminder that persistence and bel

In this episode of The Russell Brunson Show, I’m taking you back to the old-school “marketing in the car” days - recording behind the wheel on my way to a Prime Mover event here in Boise. Before I get into business, I share a recent family adventure - an Alaskan cruise to celebrate my parents’ 50th anniversary - and a surprising rabbit hole I fell into after watching Titanic on the ship. That led to a fascinating question: if you could watch any moment from history as if it were on tape, what would you choose? From there, I shift gears into the core message I’m bringing to the Prime Mover group: the real meaning of the hero’s journey, and why the skills, habits, and patterns that get you to one level in life or business often become the very things holding you back from the next. Whether you’re going from zero to a million, a million to ten, or ten to a hundred, each leap requires you to “burn down” the old way and rebuild yourself from the ground up. Key Highlights: How an Alaskan cruise, Titanic, and

In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches questions about how to get more traffic to their webinars, what to do when a replay isn’t converting, and how to start scaling high-ticket offers without blowing up their ad spend. I walk through how I approach new offers inside ClickFunnels, why starting small is often the smartest play, and how to quickly create proof and momentum before trying to scale. I also share how to think about sales processes for different price points and when it makes sense to shift from an automated webinar to a sales call for maximum conversions. Key Highlights: Why most webinar replays fail and the simple process change that makes people actually watch and buy How to launch a new offer without paid ads using the Dream 100 and podcast outreach strategy When to sell directly

In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier wasn’t just an incredible author in the personal development world; he was also one of the best direct response advertisers of all time, selling more than $200 million worth of books through the mail in the 1920’s!  That’s INSANE! I break down the ad that sold this book set and why the same framework still works today. From the way he used visualization and storytelling (think Aladdin’s lamp and your own personal genie) to the powerful risk reversal and trial offer, this magalogue is a masterclass in how to sell with words. Key Highlights: How Collier’s ad opened with a powerful hook and visualization to grab attention immediately The way he layered storytelling, case studies, and benefits before ever introducing the product How he transitioned into the offe