Marketing Secrets

Russell and special guest Josh Forti dive deep into funnels,  storytelling, and building your own reality. Find out how to break free of what’s expected, how to create your own rules, build your own world, and be OK with being different. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I've got two things for you. Number one, I got kind of a cold so if I sound a little funny, that's why. Number two, is you guys loved our last three podcast episodes with Josh Forti, so we thought we should do it again. Today, we jumped on a call and we recorded three more episodes for you, and they've been a lot of fun. The first episode was all about just kind of... It was an interesting conversation, and I think it took us a while to get exactly to the point. But by the end, the end of of it wra

In the latest episode of the Marketing Secrets podcast, Russell Brunson delves into the concept of curation and its growing importance for influencers and entrepreneurs. He begins by discussing his own struggle with remembering the word "curate" and how he's been contemplating this topic for several months.  Russell explains that the future of business, particularly for influencers and experts, lies in mastering the art of curation. He describes his journey over the past 20 years, noting that his primary role has been to curate ideas. By reading countless books, attending courses, and experimenting with various concepts, Russell has been able to sift through vast amounts of information and distill it into practical frameworks that he shares with his audience through his books like Dotcom Secrets, Expert Secrets, and Traffic Secrets. Russell emphasizes that his books are not just collections of his original thoughts but rather curated insights from a wide array of sources that he has tested and refined. This

In this final segment, you get to hear Russell answer some questions from the attendees of the ROR Symposium. If you have enjoyed these episodes about the importance of relationships, please check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey everybody. This is Russell. Welcome back to Marketing Secrets podcast. All right. What did you guys think? Did you like the keynote presentation so far? I hope you did. Hopefully it gave you some ideas about how we grow a business using relationships and joint ventures and the Dream 100, and give you guys some realistic expectations on how the game is played. Hope you guys enjoyed it so far. Now at the end of the symposium, they opened up to Q&A, which was really fun. And so I had a chance to do some Q&A, answer some questions, and we kind of jumped all over the board. So this episode will be fun. You'll get a couple

In part 2 of this special 3 part series, you get to hear more of Russell’s presentation at the ROR (Return on Relationships) Symposium! In this half, Russell explains how you should provide value to people before you ask them for anything. Enjoy the second half of this keynote presentation, and don’t forget to check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey, what's up everybody? This is Russell. Welcome back to the Marketing Seekers Podcast. I hope you enjoyed the last episode for my keynote presentation at Christopher Vos' ROR Symposium. So far, in the episode number one, I had a chance to talk us through some of the history and the background of how we started building our business and I'm excited this next episode's going to be the second half of my keynote presentation. I hope you enjoy. And then afterwards, the third episode, we're actually going

On this special 3 part series, you get to hear Russell’s presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of

See if your question got answered live! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everyone. This is Russell. Welcome back to the Marketing Secrets Podcast. I'm back with Josh today. And do I tell them what today's episode is, this is a really fun one? Josh Forti: Yeah. Today guys, we're doing rapid fire. We went to the community. We asked a bunch of different questions and by the way, we have like so many more to go over. So like, hey, just keep coming in, which is awesome. But it's a rapid fire Q and A with Russell to kind of bring out a side of Russell that maybe, maybe we don't get to see as much by asking just a bunch of rapid fire questions. Russell: There's some cool questions there. I think you guys going to enjoy. I think there's something for everybody. So listen, take notes. And next time we ask you for some questions, make sure you submit them maybe you'll get answere

What is the future of funnels...? With meta-verse coming, what should we be focused on now!? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everybody? This is Russell Brunson. I'm back with my co-host Josh Forti. How you doing, man? Josh Forti: I'm doing awesome, man. How are you? Russell: Doing so good. We just recorded a new episode for you guys. This one's all about funnels and I think it went in a different direction you thought it was going to go, didn't it? Josh: Yeah, it did, a little bit. It was super good. Russell: …because the question was like, "What is the next funnel? What's the thing?" And it wasn't a funnel thing, it was something different. So, I think this is an episode you guys can enjoy. Josh: It's tough. Russell: It's been so exciting for me, I literally woke up at 5:00 AM every morning this week because I'm geeking out on the thing that you're going to le

With everything we have to do... does podcasting really make sense? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. We've got three special episodes for you. The first one, well, actually all three of them are with my guest host, Josh Forti. We're going to be breaking down some cool things. The first episode... What happened in the first episode? It was really good. Josh Forti: Yeah. We talked all about podcasting, why podcasting is important. Russell: Yeah, podcasting. So episode number one, we learned about podcasting, why we do it, how we do it, the reasons behind it, and a whole bunch of other things. If you haven't been doing a podcast yet, it's going to sell you on why you need to do one. If you have done one, it's going to show you guys why and how to amplify it, and why it's so important and ho

Here's a quick breakdown of the cool things I witnessed at a recent fundraiser for my boys' wrestling team and how these salesmanship and marketing strategies can be applied to your business: 1. Building Rapport Quickly:   - The auctioneers started by sharing personal stories and jokes to build rapport with the audience, making them more receptive to the sales process. 2. Training the Audience to Buy:   - The auctioneers used a low-risk offer ($20 for a chance to win $500) to teach the audience how to bid. This technique, which I learned from Bill Glazer, is effective because it makes the audience comfortable with the buying process before asking them for larger purchases. 3. Creating Social Proof:   - The auctioneers had assistants in the audience who made noise and interacted with bidders, creating an energetic atmosphere. This approach heightened the perception of activity and demand, similar to how table rushes work at live events. 4. Identifying and Engaging Key Bidders:   - The assistants identified

Here's a shortened version: Hey everyone, Russell here. I wanted to share a story about leaning in when times get tough. Recently, Steven Larsen and I were discussing the Two Comma Club X coaching program. One member, Marie, was struggling with payments. Instead of quitting, Steven told her to lean in. And she did. Despite the challenges, Marie built a successful business helping people launch podcasts. The lesson is simple: when faced with adversity, lean in. It's about doubling down and going all in, even when it's scary. I've seen this principle work in my life, from sports to business. Leaning in during tough times often leads to greatness on the other side. So, remember to lean in when life throws challenges your way. It could be the key to your success. Learn more about your ad choices. Visit megaphone.fm/adchoices

My personal biggest take-away from Inner Circle mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Russell Brunson shared insights on simplifying the value ladder concept. He mentioned waking up in a good mood and reflected on the evolving complexity of his value ladder over time. He encouraged listeners to start with his "Dotcom Secrets" book and outlined the concept of the value ladder, emphasizing the importance of providing value at each step to guide customers through the journey. Drawing parallels with dating, he explained how building relationships progresses through providing incremental value. Russell admitted that despite his efforts, his own value ladder had become convoluted, leading to the need for restructuring. He discussed the challenges of letting go of beloved programs to streamline the value ladder and create a clearer path for customers. Russell highlighted the benefits of a well-defined value ladder, inclu

Russell Brunson shares a vital marketing lesson from Dan Kennedy about the difference between why customers join a business (acquisition) and why they stay (retention). Brunson recounts discovering this insight in a confidential fax from Kennedy while reviewing archives of Magnetic Marketing, a company he acquired. Kennedy’s fax highlighted that the factors driving initial customer entry are almost never the same as those that keep them engaged over time. For instance, many join Brunson’s Inner Circle to learn directly from him but stay because of the community and relationships they build. This led to the rebranding of his Inner Circle as "Inner Circle For Life," emphasizing long-term retention. This principle also applies to Funnel Hacking Live events. Attendees may initially be drawn by the promise of learning about the perfect funnel but return for the community and intangible benefits. While many industry events shrink over time, Funnel Hacking Live grows, demonstrating the power of a strong community.

What I'm doing day #1 to help launch or relaunch each of their businesses. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody. This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I have just finished day number three of the Category King's Mastermind, and now I'm driving to day number one of the Inner Circle. And I just want to drop some thoughts on you of what's been happening the last couple days, my insights about some of the stuff I'll be sharing today, and a whole bunch of other cool stuff. We'll be right back. All right. So, the last three days have been insane. I think I told you guys in the last episode, we launched a new Mastermind level called the Category Kings. It's $150,000 to join, and we got 15 people to sign up in a day and a half or something, which surprised me, but it was amazing. In fact, okay, hold on for all you guys, it's been really interesting, three or

Inside This Episode... We're talking about an exciting internet marketing opportunity that's been hiding right under our noses, and we didn't even realize it. Experts Mike Schmidt and AJ Rivera join the conversation to share the 'loophole' they accidentally found that nobody knows about yet... and how you can turn this specific 'funnel' into a thriving BUSINESS. Listen Out For: Why people are losing upwards of 96% of their (and how to PLUG that hole in your business) ​The BIG difference between a Website and a FunnelHub ​How you can quickly grow a service-based business or agency building FunnelHubs for other businesses Like This Episode? You can learn more about building a FunnelHub for your own business, or starting an agency that builds FunnelHubs for others through Mike & AJ's training program called FunnelHub Launchpad. Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my biggest "ah-ha's" and "takeaways" from day 1 of our highest level mastermind. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell Brunson. Welcome back to the Marketing Seekers podcast. I'm in a good mood today. I'm in a really good mood today. I hope you are as well. We relaunched my Inner Circle. We opened a new level called the Category Kings. We had a chance to meet with him yesterday, and actually I'm driving to downtown Boise, because I'm going to be hanging out with that group again for the next two days and then my Inner Circle for the next two days after that. And so this is like a week of hanging out with my favorite people in the world, and so I'm excited. I've got some long car rides back and forth this week, so you'll probably get some episodes of me talking about what we're talking about, what's happening. And I'm doing this for a couple reasons, number one i

Recently I acquired my mentor’s company, and we’re working over the next 12 months turning it around. If you want to know what we’re doing and why, listen to this episode. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. I hope you guys have an amazing day. I had a really fun, interesting week working with Dan Kennedy's company, Magnetic Marketing, and a whole bunch of other cool things. Some of you guys may or may not have heard, but we acquired his company recently. And with that, we got 40 years of intellectual property. And so this episode, we'll talk about what we're doing with it all, what it's going to look like, why I'm so excited, and a whole bunch of other cool stuff. All right. So number one, how cool is this? I keep pinching myself. When I first got in this game, my first mentors, my first internet mentor re

Here is the exciting wrap up of the final two days of this year’s Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody, this is Russell. Welcome back to the Marketing Secrets Podcast. All right, I'm going to break down day number three and day number four of Funnel Hacking Live for you. All right, so day three is where we start transitioning into... For me, if I go in very funnel specific, I like taking people through on this day, the bottom of the value ladder, moving up, and just showing a lot of different ways to build funnels, because there's so many different ways to do it. You can have book funnels, and challenge funnels, and webinar funnels, and high ticket funnels, and a million other things in between, summit funnels. Yeah, there's a lot of stuff, and so on day three I started going into this. And the very first person that we had speak in the morning was Kiana Dan

Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Russell goes on a deep dive, explaining all the fun things that went on behind the scenes of the first day of this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. It's been a little while since I've talked to you personally. That's not completely true. You guys have been listening to some of the Traffic Secrets episodes over the last few weeks, but right now I'm recording this episode about two weeks after Funnel Hacking Live 2021 is over. And I wanted to share some of the thoughts, some of the behind the scenes, some of the craziness and chaos that happened, and how we pulled off the biggest events since the coronavirus has hit inside of our industry. So with that said, I'll queue up the theme song. When I get back, we'll hang out and talk about the event. All right. So first off for those

Enjoy another awesome episode from the Traffic Secrets book launch podcast. Want your Dream influencers to start promoting you, your business, and your products? It took Russell a decade of relationship building to get some of his biggest influencers. But now he's figured out the FORMULA. You'll learn... Why building a platform is the BEST way to infiltrate your Dream 100. How to choose what TYPE of platform you should build. Why you should publish NEW CONTENT every single day for an entire year. Listen in to learn more! Also, go get your FREE copy of Traffic Secrets here! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey everybody, this is Russell. Welcome back to our fun hangout time in quarantine, every single day. I am trying to set up, I'm sitting in a different spot, so I can actually sit in a chair today, because the last two weeks I've been sitting on the floor and my legs are burning. So we're hang