Marketing Secrets

Listen to part two of my private coaching session with Nic Fitzgerald. The lessons I shared with him here are the same ones I would share with you if we could meet face to face. On today's episode Russell continues his chat with Nick Fitzgerald and gives him a list of seven things he can do to help his business grow. Here are some of the awesome things to look forward to in this episode: What a few things that Nick got close to doing totally right, but missed a few key elements. How Nick can collaborate with others in the Two Comma Club X to be able to grow his customer list. And how Russell went from being a nobody, to having Tony Robbins call him to ask for help and how Nick can use that advice to advance his own business. So listen here to find out what the 7 things are that Nick and anyone else can do to grow a business. Transcript - https://marketingsecrets.com/blog/my-conversation-with-the-friendly-giant-part-2-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

A special conversation I had on stage at the Traffic Secrets event with a friend and a student Nic Fitzgerald. On this episode Russell talks to his childhood friend, Nick Fitzgerald about helping him go from being in a technician position to being in an entrepreneurial position. Here are some of the inspiring thing in this episode: Find out how Russell found out his childhood friend was in desperate need of help and what he offered to do for him. How Nick was able to make to Funnel Hacking Live via credit card, and then spent $1800 on a program without telling his wife. And why being on the program helped Nick be able to ask a client for $25,000 on a project, when that was his previous yearly income. So listen here to find out how Russell was able to help Nick achieve his entrepreneurial dreams. Transcript - https://marketingsecrets.com/blog/my-conversation-with-the-friendly-giant-part-1-of-2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Some almost-incoherent thoughts on my way home from trick-or-treating. On today's episode Russell talks Halloween, and about trying to look at everybody in the world the way he looks at his youngest daughter, Norah. Here are some of the insightful thing you will hear on this episode: Find out why Halloween is not longer Russell's favorite holiday. Hear why watching Norah laugh caused Russell to change his perspective on how he sees other people. And find out why Liz Benney was nervous to sign on to have Russell coach her when she found out he was a religious person. Listen here to find out why Russell believes we need to serve everyone at the highest level possible without casting judgment on them first. Transcript - https://marketingsecrets.com/blog/what-if-we-just-cut-everybody-a-little-slack Learn more about your ad choices. Visit megaphone.fm/adchoices

Step #1 in the process of writing the new Traffic Secrets book. On this episode Russell talks about the process he does while writing his books. Also find out when the launch date will be for his latest book, Traffic Secrets. Here are some of the amazing things you will hear on today's episode: Why Russell started over while writing the Dotcom Secrets book. Find out why doing an event after deleting the first draft of the Expert Secrets book helped him come up with a better framework. And find out how he is beginning to write the Traffic Secrets book, and when you'll be able to get your hands on a copy of it. So listen here to find out what Russell goes through to write a book, and why you should consider buying the previous two books again when Traffic Secrets launches. Transcript - https://marketingsecrets.com/blog/behind-the-scenes-of-the-new-traffic-secrets-book Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we get to hear the final portion of Russell's presentation at Dream 100 Con. Here are some of the awesome things in this final piece: Hear as Russell goes into detail on how to dream 100 several different platform choices. Find out why you need to pick just one platform to obsess over at first, instead of trying to do all of them. And Find out how Brian Dean at Backlinko.com does SEO using the dream 100 as well, even though that's not what he calls it. So listen here to have everything you need to know about dream 100 from the final episode dedicated to Russell's presentation at Dana Derricks Dream 100 Con. Transcript - https://marketingsecrets.com/blog/the-dream-100-part-3-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we have part 2 of 3 where Russell speaks at Dream 100 Con about traffic and how to build your list. Here are some of the things you will hear in part 2: Find out the difference between hot, warm and cold traffic, and why you need to change how you get your word out to them. Why you need to build out your dream 100 list by knowing who everyone else is in your market and what they are doing at all times. And find out how phones are like TVs in 1965 and how you can use that to your advantage. So listen here to part 2 of 3 of Russell's super informative presentation at Dream 100 Con. Transcript - https://marketingsecrets.com/blog/the-dream-100-part-2-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's very special 3 episode series Russell speaks at Dream 100 Con about traffic and how to build your list. Here are some of the awesome things in this portion: Find out how Russell got started building his list, and what he learned about spam free emailing. Hear why everyone around him made half a million dollars a month with Adsense while he was still just building his list. And find out how Russell figures out and narrows down who is dream client is with a simple diagram. So listen here to part 1 or 3 of Russell's super informative presentation at Dream 100 Con. Transcript - https://marketingsecrets.com/blog/the-dream-100-part-1-of-3 Learn more about your ad choices. Visit megaphone.fm/adchoices

Would you rather be like Conor McGregor or Kyle Snyder?... On today's episode Russell talks about using your platform in a positive or negative way. He touches on two recent examples, and how they were different. Listen here to find out the differences: How a recent televised fighting match went and why Russell thinks the two men involved used their platforms in the wrong way. How Kyle Snider was able to be in a similar situation at the recent Wrestling World Tournament, but used his platform for good. And why it's important to always use your platform in a positive way, and be a good role model for others. So listen below to find out how Russell plans to always use his platform as a way to inspire others. Transcript - https://marketingsecrets.com/blog/how-are-you-using-your-platform Learn more about your ad choices. Visit megaphone.fm/adchoices

I don't want to spoil the surprise, but at the end of this I drop a bomb that'll change how you run ads forever. On this episode Russell talks about his experiences with Flip Hacking Live, his startup interview at the Dry Bar Comedy Club and why it's important to get b-roll footage. Here are some of the awesome things he talks about in this episode: What kind of mistakes he made at Justin and Tara Williams event, and what he would do differently. Why if Russell could start over, he would be a specialist rather than a generalist. And why it's so important to have tons of b-roll footage when you are ready to launch your product. So listen here to find out how Russell gets tons of b-roll footage, and why, in some ways, it's better to be a specialist. Transcript - https://marketingsecrets.com/blog/the-little-known-secret-ingredient-to-increase-conversions-and-create-your-ads Learn more about your ad choices. Visit megaphone.fm/adchoices

Somedays it makes you question why you're still staying up late at night and waking up early to serve the audience that you love. On today's episode Russell talks about the mystery of why he continues to work so hard, even though the company would continue to thrive if he didn't. Here are some of the amazing things he goes over on this episode: What Russell thinks the answer is to a question his wife asked about why he continues to get stressed out and work extra hard, despite the company continuing to be successful. Why Russell hates significance, but still needs it. And what are the two things that Russell sees as his legacy. So listen here to find out why Russell continues to work hard and go the extra mile for a company that would continue to grow and be successful even if he stopped working so hard. Transcript - https://marketingsecrets.com/blog/why-don-t-i-just-stop Learn more about your ad choices. Visit megaphone.fm/adchoices

The secret trick I use to help my kids handle an entire day at school. On today's episode Russell talks about listening to music on the way to school to get his kids excited about the day. Here are some of the amazing things in this episode: Find out why listening to music on the way to school helps get Russell's kids excited about school, so they won't be miserable like he was when he was a kid. And why listening to a specific kind of music is the best and fastest way to get into the state you need to be in. So listen here to find out what music Russell listens to with his kids to get their energy levels high enough to make it through an entire school day. Transcript - https://marketingsecrets.com/blog/how-to-use-music-to-instantly-change-your-state Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want an unfair advantage over all your competitors, use this... On today's episode Russell talks about what a "Kinda Like Bridge" is and how you can use them in presentations to help people understand a concept. Here are some of the other awesome things in this episode: Find out Russell's process of testing out new material before taking it to a large audience, like the 10x event. Hear an example of a kinda like bridge, and how Russell could use it. And find out how you can also use a kinda like bridge to encourage excitement during a presentation. So listen here to find out what a kinda like bridge is and how you can use it in a presentation. Transcript - https://marketingsecrets.com/blog/how-to-use-kinda-like-bridges-with-your-hook Learn more about your ad choices. Visit megaphone.fm/adchoices

During your troubles you've got two options, run away or lean in. On this episode Russell talks about something his friend and former employee Steven Larsen said to him in passing, but had a big impact on him. Here are some of the awesome things to look forward to in this episode. What Steven meant when he told his sister to lean in, instead of giving up. What would be different in Russell's life if he hadn't chosen to lean in at different times. Why you should always lean in when times get hard instead of walking away. So listen here to find out what would be different in Russell's life if he had walked away instead of leaning in. Transcript - https://marketingsecrets.com/blog/lean-in Learn more about your ad choices. Visit megaphone.fm/adchoices

After SalesForce, the Pruvit jet, and Grant Cardone's plane; I'm seeing things a little differently now... On today's episode Russell talks about his whirlwind experience after the Dream Force event in San Francisco and how that helped with his vision to get to a billion dollars. Here are some of the awesome things in this episode: Find out how Russell got to be in two different private jets and why he was in 6 different cities in a matter of days. Why seeing his peers businesses doing well, gave Russell the motivation he needed to believe he could get to a billion dollars a year in sales. And why spending time with people who are where you want to be can help you get there. So listen here to find out what Russell learned while 50,000 feet in the air. And find out how to get your tickets to Funnel Hacking Live so you can be motivated and find the belief to achieve your business dreams. Transcript - https://marketingsecrets.com/blog/my-big-take-aways-from-50-000-feet-in-the-air Learn more about your ad

Behind the scenes at SalesForce's DreamForce event in San Francisco. On this episode Russell talks about being in San Francisco for the Sales Force event and what he has learned. Here are some of the insightful things on this episode: How going to the Sales Force event was similar to seeing the state championship when Russell was in 8th grade. How Sales Force showed Russell why it was necessary to build an ecosystem to solidify your place as category king. Why Russell believes Clickfunnels could be as successful as Sales Force only faster. So listen here to find out what kind of things Russell is learning at Sales Force, and how those things could help you in your own business. Transcript - https://marketingsecrets.com/blog/the-13-billion-dollar-secret-i-learned-at-salesforce-today Learn more about your ad choices. Visit megaphone.fm/adchoices

The difference between being successful for a little bit and being successful for a long time. On this episode Russell talks about why he has continued to stay coach-able despite his success. Here are a few of the awesome things in this episode: Why it's so important to stay coach-able throughout your career. And how Russell was able to be coached by someone who technically pays him to be his coach. So listen here to find out who coached Russell, and why he loved it so much. Transcript - https://marketingsecrets.com/blog/stay-coach-able Learn more about your ad choices. Visit megaphone.fm/adchoices

The fastest way to knock off 12-18 months of your company's growth in less than 7 days. On today's episode Russell talks about having Brandon and Kaelin Poulin trade consulting with him, and how that turned into a CEO swap. Here are some of the amazing things to look forward to in this episode: Find out why swapping consulting turned into swapping CEO's and how it's beneficial for both companies. Find out why a CEO swap could actually work for your business as well. And hear how the CEO swap made it possible to quickly implement things that would have taken months to implement without it. So listen here to find out how a CEO swap could be beneficial for your business. Transcript - https://marketingsecrets.com/blog/the-ceo-swap Learn more about your ad choices. Visit megaphone.fm/adchoices

The three essential personality types to launch any new startup. On this episode Russell talks about the three personality types you have to have for a startup company, and who each of them were with Clickfunnels. Here's some fun stuff from today's episode: What it means to have a hipster, a hacker, and a hustler in a company and what jobs they do. Why not having each of those things will result in it being harder to start your business. And find out why the founders in a startup are usually their own target audience. So listen here to find out if you're a hipster, hacker, or hustler, and which piece you're missing while trying to get your business off the ground. Transcript - https://marketingsecrets.com/blog/the-hipster-the-hacker-and-the-hustler Learn more about your ad choices. Visit megaphone.fm/adchoices

A really cool principle that I'm revisiting as I'm going into a consulting swap day. On this episode Russell talks about why he can't relate to people with information overload. Here are some of the amazing things you will hear in today's episode: How Brandon Poulin helped Russell see what he's been doing all along, by saying something profound. How Russell is able to separate context and content to only use things that apply at that moment, and shelve everything else. And why it's important to know what context you need in your content in order to avoid information overload. So listen here to find out what strategy Russell uses to be able to retain all information, but only use the stuff within the correct context of what he's doing. Transcript - https://marketingsecrets.com/blog/fitting-the-content-into-your-context Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool lesson I learned from the author of "Girl, Wash Your Face" On today's episode Russell talks about meeting Dave Hollis and learning about who his wife is. He shares a story about how she wasn't an overnight success, but how she kept showing up. Here are some inspiring things on today's episode: How and where Russell met Dave Hollis and how it started him geeking out on everything Rachel Hollis is doing. Why Rachel Hollis found success, and why it's so important to keep showing up. So listen here to find out who Rachel Hollis is and how she is inspiring Russell, his wife, Collette, and woman everywhere. Transcript - https://marketingsecrets.com/blog/keep-showing-up Learn more about your ad choices. Visit megaphone.fm/adchoices