Marketing Secrets

Listen as "The Goat Farmer" drops some powerful Q & A during this episode of Marketing Secrets. On this special episode Russell is interviewed by Dana Derricks for Decade in a Day. Here are some of the fun and informative questions you will get to hear the answers to: What would be the one thing Russell would suggest anybody starting out in business should focus on? What's Russell's biggest secret to building funnels? What Russell wishes he would have done differently? And what Russell's team relieves him from? So listen here for the answers to these questions and many more from Dana Derricks. Transcript - https://marketingsecrets.com/blog/behind-the-scenes-of-decade-in-a-day-with-dana-derricks Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the "Pride Cycle" can keep your business protected from yourself. On today's episode Russell talks about the pride cycle and how he stays humble. Here a few of the amazing things in this episode: Find out what the pride cycle is and why you have to go through it to learn how to stay humble. Hear how Russell keeps himself humble so he doesn't have to go through a third crash. And find out why sometimes pride isn't the reason for your crash, you just needed to go another direction. So listen here to find out how to keep yourself humble in your business so you don't have to be humbled. Transcript - https://marketingsecrets.com/blog/the-pride-cycle-and-how-it-affects-your-company Learn more about your ad choices. Visit megaphone.fm/adchoices

What to be aware of with the new "Facebook Slap" and how to protect yourself and your business so you can not only survive, but you can thrive. On today's podcast Russell talks about the recently announced Facebook slap that is going to change everything for direct response marketers. He also reflects on some of what happened during the Google slaps years ago. Here are some of the helpful things you will hear in this episode. Find out what the Facebook slap means and how it will change things for Russell and other direct response marketers. See why Russell has experience with these sort of things and why that makes him well informed and qualified to help others. And find out what you should be doing to get ahead of the game and not be hit so hard with the changes on Facebook. So listen here if you want to find out how to stay profitable despite all the changes coming to Facebook. Transcript - https://marketingsecrets.com/blog/uh-oh-the-facebook-slap-has-officially-hit-yet-funnel-hackers-rejoice Learn more

Even though we have 150 employees, only 20 of them are in Boise, so this is how we keep momentum happening. On today's episode Russell updates a little on if his kids are enjoying wrestling and he also reveals one secret to making a remote team work. Here are the awesome things in this episode: Find out which of Russell's kids actually appears to have enjoyed the first wrestling practice out in the wrestling room, despite so much complaining. And hear what one of the important factors is to having a remote team work successfully. So listen here to find out one of the reasons Russell's remote team works out so well. Transcript - https://marketingsecrets.com/blog/one-secret-to-making-a-remote-team-work Learn more about your ad choices. Visit megaphone.fm/adchoices

Semi-deep thoughts from inside the wrestling room. On this episode Russell talks about how trying to teach his boys to love wrestling the way he does has been met with a lot of resistance, but why he isn't giving up. Here are some of the cool things in this episode: Why even though Russell's boys have not really enjoyed wrestling so far, it's important to push forward anyway. Why anything new that you try to do brings resistance, but if it's important you need to continue to move forward. And how getting his boys to do wrestling is similar to starting something new with your business. You need to be passionate about it if it's going to work. So listen here to find out why you should continue to push forward in the new things you try, despite the initial resistance you will get. Transcript - https://marketingsecrets.com/blog/breaking-through-the-initial-opposition-and-resistance-when-you-start-a-new-thing Learn more about your ad choices. Visit megaphone.fm/adchoices

Something special I learned this week when I stopped doing my morning routine. On today's episode Russell talks about changing up his morning routine by driving his kids to school and why it has been so great. Here are some of the amazing things Russell talks about in this episode. What caused Russell to stop and notice that he was missing out on something really special with his kids. What kind of a difference he feels in his life since he began driving his kids to school each day. And why it's so important to stop and look around you and notice the relationships that you may have been neglecting. So listen here to find out why Russell is going to continue to drive his kids to school, and why you should stop and pay attention to your own loved ones, because you never know what you're missing out on. Transcript - https://marketingsecrets.com/blog/drive-your-kids-to-school Learn more about your ad choices. Visit megaphone.fm/adchoices

What I've learned during the systemization process inside of Clickfunnels over the last few months. In this episode Russell explains how to replace your own level 6 skill sets with people who have level 10 skills in one thing. Here are some of the awesome things you will hear in today's episode: Why having the ability to take his daughter to the Little Gym helped Russell reflect on why it's awesome to be an entrepreneur. Why entrepreneurs need to figure out how to do everything to get their businesses off the ground. And why it's a good idea to replace yourself with people who do better work, once you've made a million dollars. So listen here to find out how you can find a lot more people who are better than you to run your business for you. Transcript - https://marketingsecrets.com/blog/how-to-replace-yourself-the-right-way Learn more about your ad choices. Visit megaphone.fm/adchoices

A cool new way to look at developing your new opportunity. On today's episode Russell talks about how he was able to look at his own principles through a different lens after he heard Steven teach them at the FHAT event. Here are some awesome things you will hear in this episode: Find out how Steven helped Russell see the market, submarket, and niche concept differently. Find out the difference between a red ocean market and a blue ocean market. And hear Russell discuss in detail what it means to throw rocks at the red ocean. So listen here to find out how to still be a part of the red, bloody ocean, while creating your own blue ocean. Transcript - https://marketingsecrets.com/blog/throwing-rocks-at-the-red-ocean Learn more about your ad choices. Visit megaphone.fm/adchoices

Something crazy happens to the people around you when you start having success. On this episode Russell talks about one of the big downsides to success that may catch you off guard. Here are some of the interesting things to listen for in today's episode: Why the saying "Misery loves company" is true when it comes finding success. Why you need to prepare now for when you have success, because people relate to you more when you fail. And why you should be excited for other people when they achieve any kind of success. So listen here to find out how to attract successful people in your life, and why you shouldn't be surprised when people aren't happy for your success. Transcript - https://marketingsecrets.com/blog/the-weird-part-of-success-you-probably-weren-t-planning-on Learn more about your ad choices. Visit megaphone.fm/adchoices

Powerful message from Ryan Moran that I needed to hear today. On today's episode Russell plays an inspiring video from Brian Moran which calls on the viewer to be grateful for what they have in the moment instead of in hind sight. Here are some of the inspirational things you will hear in this video. Find out what happened to make Russell's evening a difficult one. Why Brian Moran's video was just what he needed to remember to be grateful. And why it's in our nature to look for problems instead of being happy, and how we can change that for ourselves. So listen here to find out why it's important to appreciate the life you have now, instead of waiting until later. Transcript - https://marketingsecrets.com/blog/all-i-ever-wanted-was-to-be-a-millionaire-and-then Learn more about your ad choices. Visit megaphone.fm/adchoices

Two presentations that I gave, where I thought that no one was listening, that literally changed a few people's world. On today's episode Russell talks about being able to make a difference even when he thought something seemed like a waste of time. Here are some awesome things to listen for on this episode: Why Alex Hormozi heard Russell's message, but didn't do anything about if for a year. How well Alex has been able to do with his business despite having tiny goals. And why speaking to only 15 people at Affiliate Summit actually turned out to be a good thing. So listen here to find out why it's important to keep putting your message out there, even if you think no one is listening. Transcript - https://marketingsecrets.com/blog/keep-publishing-even-when-no-one-s-listening Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind the scenes of some cool things that we're doing to get people to stop and actually watch our ads. On this episode Russell talks about a new ad technique where you try to get someone's attention within three seconds. Here are some of the awesome things you will hear on today's episode: Find out what kind of ads Russell is experimenting with to grab people's attention quickly. Discover why you need to be quicker in grabbing people's attention in these days than they did in the 80's. And find out how Russell's jeep became high centered and why he lit a copy of Expert Secrets on fire! So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire. Transcript - https://marketingsecrets.com/blog/the-3-second-shock-that-allows-you-to-deliver-your-message Learn more about your ad choices. Visit megaphone.fm/adchoices

This is not your traditional marketing episode, but hopefully it helps you to understand your role in the plan. On this podcast Preacher Russell talks about the journey that leads you to where God (or whatever you believe in) wants you to be. Here are some of the insightful things in this episode: Find out why Russell feels that the struggles from his past have made it possible for his present. Hear why Russell believes his journey is so important for what God ultimately has in store for him. And find out why when he looks back on the most difficult and painful time in his life, he is grateful for the journey. Listen below to see why your journey is so important for where you end up. Transcript - https://marketingsecrets.com/blog/the-hand-that-you-don-t-see-that-s-guiding-you-on-your-journey Learn more about your ad choices. Visit megaphone.fm/adchoices

Some thoughts I had after staring at a blinking cursor for three hours. On today's episode Russell talks about how to find your big idea or hook. Here are some of the awesome things to listen for in this episode: Why it's hard for Russell to teach how to find the big idea. Why you need to find the opposite of a pattern in order to find your big hook. And why you should buy your Funnel Hacking Live tickets now if you haven't already. So listen here to find out how you can figure out your next big idea. Transcript - https://marketingsecrets.com/blog/how-to-find-your-big-idea Learn more about your ad choices. Visit megaphone.fm/adchoices

A quick recap of what we learned rolling out our first funnel inside our new mini agency. On this episode Russell talks about how the first week went with his new advertising agency that is dedicated to only Clickfunnels. Here are some of the cool things to listen for in today's episode: How changing the Expert Secrets book funnel was able to bring the average cart value up by $8 How Russell's team was able to virtually be in the same room to communicate, even though everyone on the team is remote instead of being located in Boise. And find out what the next step is in the funnel. So listen here to find out how the first week went for Russell's new Clickfunnels-dedicated advertising agency. Transcript - https://marketingsecrets.com/blog/returning-and-reporting-back-on-week-one-of-our-new-agency Learn more about your ad choices. Visit megaphone.fm/adchoices

During the simplification of our value ladder, we discovered some really cool stuff. On this episode Russell talks about how his company has spent the last few weeks focusing on the value ladder and what they changed. Here are some awesome things you will hear in this episode: Find out what some of the analytics and churn rate are for some of Russell's current front end offers. Find out where you should start on the value ladder if you are a beginner. And Find out why you need to go to Funnel Hacking Live to get the real scoop on all of this stuff. So listen here to find out how your front end funnels can affect churn on the back end. Transcript - https://marketingsecrets.com/blog/how-front-end-funnels-affect-churn-on-your-back-end-funnels Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't forget your responsibility to your customers, it should keep you up at night... On today's episode Russell talks about the responsibility you have to your customers to make sure that what you are selling them is high quality. Here are a few insightful things in this episode: Why thinking about your customers should keep you up at night. And why it's so important to make sure what you are selling is high quality. Listen here to find out why with great power comes great responsibility. Transcript - https://marketingsecrets.com/blog/with-great-power-comes-great-responsibility Learn more about your ad choices. Visit megaphone.fm/adchoices

Here are five things to do to make sure that a funnel will even work for what it is you're trying to sell. On this episode Russell talks about putting the right people on your team to be able to best market your product or service. Here are some awesome things you will hear in this episode: Find out why you should have your entire team take the disc profile test to find out where they best fit in. And Why it's important to have the right people in the right positions for your business. So listen here to find out why it's so important to use the disc profile system to put team members in the right position for your business to grow and be successful. Transcript - https://marketingsecrets.com/blog/is-a-funnel-even-right-for-my-business Learn more about your ad choices. Visit megaphone.fm/adchoices

As you grow, your weaknesses will start to show, here is how to strengthen those holes as they are exposed. On today's episode Russell talks about setting a goal last year to pay off his house, and why it was so important to him. He also talks about fortifying his business to make sure it can't be destroyed by something stupid. Here are some of the cool things to look for in this episode: Find out why paying off his house was such a big goal for Russell for years. Hear some of the things that have kept him from reaching that goal in the past. And find out why it is so important to find the holes in your business and strengthen the weaknesses to protect yourself from those looking to destroy you. So listen here to see how you can bump up your security at home and at your business. Transcript - https://marketingsecrets.com/blog/how-to-fortify-against-your-weaknesses-and-an-exciting-announcement Learn more about your ad choices. Visit megaphone.fm/adchoices

Step 1 starts with the bat-signal calling everybody to the bat-cave... On today's episode Russell talks about how he is using Trello and a bat signal to make all of his amazing ideas come to fruition. Here are some of the awesome things you will hear in this episode. Find out how Russell is using a bat signal to get his ideas out to his team. See how Trello is going to help keep Russell's ideas organized so that every member does their part. And find out how you can make a similar system work for your own team. So listen here to be let in on this awesome new system for getting Russell's ideas out of his head and turned into funnels. Transcript - https://marketingsecrets.com/blog/batman-s-approach-to-project-management Learn more about your ad choices. Visit megaphone.fm/adchoices