Sinopsis
Looking for ways to increase your websites visibility and significantly grow the sales it generates? Then youre in the right place.In the Exposure Ninja Digital Marketing podcast, Tim, the Ninjas, and special guests share real life actionable tips straight from the digital marketing front line. Discover whats working out there for businesses like yours and hear about real life case studies from companies that have grown and capitalised on their online visibility and turned it into profit.Some of the topics we cover include:How to get to the top of GoogleGetting the most from Facebook ads, whether youre generating leads or sales How digital PR can get you in front of your target audience by tapping into high authority magazine and news sites, as well as piggybacking high profile blogs Tips to convert more of your website traffic into sales using data-driven conversion rate optimisationWebsite design tips to make your business stand out and maximise revenueECommerce strategies to grow visibility and revenue, whatever platform you are usingGoogle Adwords advice to bring down that all-important CPAHow to launch a new business onlineUsing direct response marketing principles in an online environmentUnderstanding what your competitors are and arent doing, so that you can copy the best bits and exploit the gapsMore information and show notes are available at the podcast website www.exposureninja.com/podcast
Episodios
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How to Get MAX RESULTS from Your Marketing Budget
28/09/2023 Duración: 36minJoin Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-030/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Plan Your Marketing Budget How Google Ads Will Work in 2024 The Best Lead Generation Strategies for 2024
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How Google Ads Work in 2024
25/09/2023 Duración: 15minGoogle Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well. New ad formats, like Performance Max, have appeared and you’re not getting the same results. But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works. So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang. Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/ How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/
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How To Design the Perfect Buyer Persona [REWIND]
23/09/2023 Duración: 34minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you’re B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they’re selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That’s where buyer personas come in. Need to create a buyer persona, or refresh one that isn’t quite working? Today’s video and podcast are for you. Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/242/ Download our eBook @&nb
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Google Gemini - The Biggest SEO Disruption in 25 Years
20/09/2023 Duración: 35minIn this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-029/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Google’s NEW Search Engine Means for Businesses Google’s AI Search is HERE. Here’s How It Works The Importance of PPC in an AI Search World
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Best B2C Marketing Strategies for 2024 (and Beyond!)
18/09/2023 Duración: 33minMarketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond. You’re sure to learn something new. Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureni
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17 Ways to Build Good Quality Backlinks [REWIND]
16/09/2023 Duración: 33minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying; ‘This person is cool! They have great content and you can trust them!’ …but it’s significantly less weird. Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks. If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’ Luckily for you, we’ve included a section that specifically covers proven outreach techniques. Watch the video instead: https://www.youtube.com/watch?
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The Best Lead Generation Strategies for 2024
13/09/2023 Duración: 33minIn this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Get B2B LEADS That Come to YOU How To Spy on Your Competitor’s Lead Generation Process 3 Tips to Supercharge Your Website Content
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Mailchimp vs. Klaviyo – Which is Best For Your Business?
11/09/2023 Duración: 14minThere are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pricing and more. It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be). Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/293/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Marketing Power of Gift Cards and Vouchers: https://exposureninja.com/podcast/extra-027/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.
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Convert More Email Subscribers to Customers [REWIND]
09/09/2023 Duración: 26minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to convert more email subscribers into customers. Enjoy! Discover how to turn your email subscribers into automated sales consistently in this episode: Personalization: Segment your emails for relevant messages. Build a relationship: Engage with informal, personal language and provide value. Create desire and remove fear: Address objections through indoctrination sequences. Make offers with urgency: Encourage action with specific, time-sensitive offers. Automate: Save time and focus on strategic tasks. Tune in for more insights. Watch the video instead: https://www.youtube.com/watch?v=GuFoRju0ODQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/207/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 5 Lessons from Grenade.com’s Marketing Strategy How To Increase Customer Lifetime Value Ho
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The Marketing Power of Gift Cards and Vouchers
06/09/2023 Duración: 32minIn this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business How to Plan a New Website Unpacking Huel's Marketing Strategy
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How to Plan Your Marketing Budget
04/09/2023 Duración: 26minPlanning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year. Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business: https://exposureninja.com/podcast/291/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ How Duolingo Used TikTok to Increase Revenue 44% YoY: https://exposureninja.com/podcast/extra-024/
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How To Do SEO Competitor Analysis [REWIND]
02/09/2023 Duración: 31minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode! Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/229/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) STEAL this (Award-winning) LOCAL SEO Strategy Organic Traffic Increase With SEO and Content
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Google Dropped ANOTHER Big Algorithm Update
30/08/2023 Duración: 31minIn this episode, Tim and Jess talk about Google's latest Broad Core update, plus all of the latest (most interesting) marketing news. Watch the video instead: https://www.youtube.com/watch?v=qvHIu396Vz4&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-026/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Do Black Friday Marketing Like a Ninja How To Market a Service-based Business Google’s AI Search is HERE. Here’s How It Works
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How To Market a Service-based Business
28/08/2023 Duración: 26minMarketing a service-based business is a bit different from marketing a product-based one. You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100% can. And I’m going to show you how. In today’s podcast, I explore the options available to service-based businesses and how you can set yourself apart from competitors. Watch this as a video instead: https://www.youtube.com/watch?v=6WtcNHw2I1A Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/291/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ Google’s SECRET SEO Guide (and How to Use It): https://exposureninja.com/podcast/287/ How To Design the Perfect Buyer Persona: https://exposureninja.com/podcast/242/
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Black Friday Marketing Tips ANY Business Can Use [REWIND]
26/08/2023 Duración: 22minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do Ninja-quality Black Friday marketing. Enjoy! In this episode, Tim discusses how businesses from all industries can leverage the Black Friday and Cyber Monday sales period to promote themselves and boost their revenue. No matter which industry you're in, or whether you're B2C or B2B, you can learn how to join the Black Friday and Cyber Monday promotion season this year. Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/168/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 8 Strategies to Increase Your Average Order Value The Overlooked Power of Selling What You Have How To Convert the 90% of Website Traffic That Gets Away
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How to Do Black Friday Marketing (like a Ninja)
23/08/2023 Duración: 36minIf you haven't started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday digital marketing campaign. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-025/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Black Friday Marketing Tips ANY Business Can Use Is Black Friday Marketing Still Worth It? How to Increase Your Email Open Rate
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Conversion Rate KILLING Mistakes
21/08/2023 Duración: 25minAre you struggling to scale up your conversion rates? Maybe you had a great conversion rate once, but it's started to fall. Or, you've hit a ceiling and can't push that percentage higher. There are common mistakes you might be making. Mistakes that even some massive brands make. eCommerce, service business, SaaS...everyone. But, it doesn't have to stay like this. You can regain those conversions or smash through that ceiling. In today's podcast, I cover the most common problems I see with conversion rate optimisation and show you how to fix them. Watch this as a video instead: https://youtu.be/MvOIYiJFUfI Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/290/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 2023 Marketing Changes RANKED: https://exposureninja.com/podcast/289/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcas
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Keyword Research for SEO (Like a Pro) [REWIND]
19/08/2023 Duración: 28minThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do keyword research like a NINJA. Enjoy! In this episode, we show you a keyword research process that you can use to find and rank for the most profitable keywords. Good keyword research can not only make you a lot of money, but it can also save you a huge amount of time. Imagine spending three years trying to rank for a bunch of impossible-to-rank-for keywords, or spending the next three years successfully ranking for a bunch of phrases that bring you lots of traffic but absolutely no business at all. This is why keyword research is so important. If you get it right, you get lots of good quality, high commercial intent traffic that you can monetise successfully. You can watch Tim go through the entire process in this video: https://www.youtube.com/watch?v=VBAqcWsqcOk Watch the video instead: https://www.youtube.com/watch?v=VBAqcWsqcOk Get a FREE review of your website @ https://exposureninja.com/rpod/revi
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How Duolingo Used TikTok to Increase Revenue 44% YoY
16/08/2023 Duración: 29minJoin Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s AI Search FINALLY Has Links (Maybe?) What Marketers Can Learn from the Barbie Movie How “Normal” Businesses Can Grow Using YouTube
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2023 Marketing Changes RANKED
14/08/2023 Duración: 28min2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year. Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: https://exposureninja.com/podcast/extra-019/ Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/