Sinopsis
Content marketing isn't just a buzzword -- it's the key to connecting with today's hard-to-reach consumer. Each week on the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing shares the secrets of attracting and retaining business through insanely good content.To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.
Episodios
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Why I'm Taking a Break
28/09/2017 Duración: 06minThe times they are a-changin' (for me, at least) and that's why I'll be taking a few weeks off from the Content Marketing Podcast. Join me for this week's brief, "unplugged" episode to get the scoop.
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Content Marketing Podcast 245: Space, Silence, and the Creative Spirit
21/09/2017 Duración: 24minHow can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 244: Is Twitter Dead?
14/09/2017 Duración: 27minTwitter engagement is now lower than the average clickthrough rates on banner ads. Does that mean the little blue bird is doomed? Get the scoop in Episode 244 of the Content Marketing Podcast. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 243: Rekindle the Romance with Relationship Marketing
07/09/2017 Duración: 22minJoin us to find out why rekindling the romance with your current customers isn't just a gallant gesture — it's also good business. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Hurricane Harvey: An Evacuee’s Perspective
31/08/2017 Duración: 20minToday’s episode will be a little different — okay, a LOT different — as I share a personal perspective on Hurricane Harvey’s devastating siege of the city of Houston … and the stories of hope that give me a new faith in my fellow humans.
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Content Marketing Podcast 241: What Makes Content Shareable?
24/08/2017 Duración: 32minHow do you create and publish content that people can't wait to share with their friends and followers? Let's look at 10 best practices for amping up your shareability. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 240: The State of SEO Keywords in 2017 with Brad Shorr of Straight North
17/08/2017 Duración: 38minWhat's the latest intel on how Google approaches SEO keywords in 2017, and how can we adapt? Join us for our interview with Brad Shorr of Straight North to get the 4-1-1. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 239: What Learning Guitar Has Taught Me About Content Marketing
10/08/2017 Duración: 28minToday I'm sharing my latest hobby — learning to play the guitar — and five things this experience has taught me about content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 238: How to Create Bingeable Content
02/08/2017 Duración: 25minWhat makes content truly “bingeable?” Netflix knows the secret, and today we're looking at what we content marketers can learn from them to keep our audiences glued to the screen. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 237: New Rules of Engagement: How Interactive Content Is Changing the Game
27/07/2017 Duración: 26minToday we’re looking at the latest research on interactive content and how it's changing the game of content marketing. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 236: Content Strategy 101: An Interview with Melanie Seibert
20/07/2017 Duración: 37minToday content strategist Melanie Seibert joins us to share her insights on why content strategy is important and how to get started putting it to work for your online brand. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 235: How to Get Started in Podcasting: An Interview with Jeremy Enns
13/07/2017 Duración: 57minThinking about starting a podcast? Jeremy Enns of Ascetic Productions joins us with some sound advice (pun intended) on how to amp up your content marketing strategy with a little podcasting brilliance. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 234: The State of Content Marketing: Top 5 Trends from the First Half of 2017
06/07/2017 Duración: 31minBelieve it or not, the first half of 2017 is already behind us. Today we look at five trends of the past six months that will shape our strategies for the rest of this year — and beyond. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 233: How to Create Content That Keeps People Coming Back
29/06/2017 Duración: 29minIn Episode 233 of the Content Marketing Podcast, we've got 6 tips for creating content that makes people want to keep coming back. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 232: New Research on the State of Healthcare Content Marketing in 2017
22/06/2017 Duración: 34minToday we’re exploring the results of a new study on the state of healthcare content marketing in 2017, recently published by Healthcare Insight magazine. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 231: Getting Your First Content Marketing Job: Advice for New Grads
15/06/2017 Duración: 32minIn Episode 231 of the Content Marketing Podcast, I have a graduation gift for the Class of 2017: 10 real-world tips on scoring your first content marketing job. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 230: Eye-Opening Research on Podcasting in 2017
08/06/2017 Duración: 20minEdison Research just released the results of their research on the podcasting market in 2017, and what they found out may surprise you. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 229: Why Quizzes Belong in Your Content Marketing Mix: Interview with Josh Haynam of Interact
01/06/2017 Duración: 38minInteract co-founder Josh Haynam stops by the Content Marketing Podcast to let us in on the lead-generation goldmine to be found in online quizzes. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.
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Content Marketing Podcast 228: Insights from the 2017 Social Media Marketing Industry Report
25/05/2017 Duración: 22minIt's that time of year again: Social Media Examiner has released its annual Social Media Marketing Industry Report, and today we're sharing key insights for 2017, hot off the press. Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! at contentmarketingcoachbook.com.