Sinopsis
Content marketing isn't just a buzzword -- it's the key to connecting with today's hard-to-reach consumer. Each week on the Content Marketing Podcast, Rachel Parker of Resonance Content Marketing shares the secrets of attracting and retaining business through insanely good content.To learn more about content marketing, visit our blog at http://resonancecontent.com/blog.
Episodios
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Content Marketing Podcast 167: Fuel Your Demand Generation with Email Autoresponders
24/03/2016 Duración: 17minIn Episode 167 of the Content Marketing Podcast, we explore the many ways that email autoresponders can fuel your demand-generation funnel by guiding audiences to the next level. Remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.
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Content Marketing Podcast 166: Demand Generation: Let the Sales-Marketing Lovefest Begin!
17/03/2016 Duración: 24minIf we’re going to kill it with our demand generation, we need a sales-marketing lovefest, and in Episode 166 of the Content Marketing Podcast, we’ll show you how to get it started. Remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.
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Content Marketing Podcast 165: The 7 Golden Rules of Demand-Generation Content
10/03/2016 Duración: 17minJoin us to learn the 7 rules that all content marketing rockstars follow to ensure success in their demand-generation strategies. And remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.
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Content Marketing Podcast 164: 5 Ways to Turn Conference Takeaways into Content Marketing Gold
03/03/2016 Duración: 19minJust back from a conference, or planning on attending one soon? Today we’re sharing 5 ways you can spin that experience into content marketing gold. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 163: Latest B2B Content Marketing Insights, From #C2C16
25/02/2016 Duración: 23minToday I’m sharing the latest B2B content marketing insights from David Meerman Scott, Lee Odden, and other speakers at this year's B2B Content2Conversion conference (#C2C16). To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.
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Content Marketing Podcast 162: Tim Matthews on Creating Powerful Blog Personas
18/02/2016 Duración: 43minWhen it comes to understanding our audiences, there are few tools more powerful than blog personas, and today Tim Matthews joins us with some insightful advice on how to create them. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.
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Content Marketing Podcast 161: Jay Baer on "Hug Your Haters"
11/02/2016 Duración: 49minToday we’re welcoming Jay Baer back to the podcast to chat about his latest book, Hug Your Haters. To learn more about content marketing, download our free audio, 5 Things You Must Know About Content Marketing, at contentmarketingaudio.com.
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Content Marketing Podcast 160: Why Your B2B Company Shouldn't Be Blogging
04/02/2016 Duración: 24minWhen it comes to B2B blogging, if you’re not going to do it right, you might as well save your time and energy. In Episode 160 of the Content Marketing Podcast, we talk about five factors that could doom your B2B blog to failure. To learn more, download our NEW e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.
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Content Marketing Podcast 159: Why Your Team Needs a Quality Czar
28/01/2016 Duración: 21minIn Episode 159 of the Content Marketing Podcast, we talk about the key to maintaining the high quality of your content throughout 2016 and beyond: appointing a Quality Czar. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 158: What a Catholic Nun Knows About Storytelling … and a Marketing "Guru" Doesn't
21/01/2016 Duración: 25minIn Episode 158 of the Content Marketing Podcast, I'm sharing a tale of two speakers: a Catholic nun and a marketing guru, only one of whom knows something about telling a good story. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 157: Why Quality Is the New Black
14/01/2016 Duración: 21minIn Episode 157 of the Content Marketing Podcast, we look at the one thing we all must focus on in 2016 — quality — and why this is the year to raise the quality level of our own content marketing. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 156: Don’t Be a Resolutionary: Why Content Marketers Quit
07/01/2016 Duración: 26minIn Episode 156 of the Content Marketing Podcast, we look at one of January's biggest clichés — resolving to join the gym and get in shape — and how content marketers can steer clear of the same caveats that compel people to give up on their resolutions. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 155: 2015 Year in Review and a Look Ahead to 2016
31/12/2015 Duración: 28minOn this New Year’s Eve Episode 155 of the Content Marketing Podcast, we look back at the biggest developments in the content marketing world from 2015 and look ahead at the year to come. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at http://contentmarketingaudio.com.
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Content Marketing Podcast 154: Storytelling and Star Wars
24/12/2015 Duración: 19minIn Episode 154 of the Content Marketing Podcast, we look at the storytelling evolution of the Star Wars saga and its cautionary tale for us content marketers. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at http://contentmarketingaudio.com.
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Content Marketing Podcast 153: Nepris CEO Sabari Raja on Content Marketing for the Classroom
17/12/2015 Duración: 49minIn Episode 153 of the Content Marketing Podcast, Sabari Raja, co-founder and CEO of Nepris, Inc., shares how her company connects industry experts with classrooms through a cloud-based live video platform. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 152: Shelley Roth on Give to Grow: 9 Principles for Conscious Business, Social Media and Life
10/12/2015 Duración: 39minIn Episode 152 of the Content Marketing Podcast, author Shelley Roth joins us to share insights from her latest book, Give to Grow: 9 Principles for Conscious Business, Social Media and Life. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 151: Unlocking the Power of Microcontent: Interview With Short-Format Video Expert Frank Danna
03/12/2015 Duración: 50minInstagram, Vine, and Snapchat aren’t just for teens and amateur animators — they’re serious marketing tools, and in Episode 151 of the Content Marketing Podcast, short-format video expert Frank Danna shows us how. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 150: Reflections on Our First 150 Episodes
26/11/2015 Duración: 23minToday marks Episode 150 of the Content Marketing Podcast! To commemorate the occasion, I'm sharing some of the insights I've gained as a content marketer since my first turn behind the microphone in January 2013. Remember to download your free gift 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 149: Protecting Your Content: An Interview With Media Attorney Travis Crabtree
19/11/2015 Duración: 43minWith reams of online content being created every minute, the legal issues around how to protect our intellectual property are more complex than ever. In Episode 149 of the Content Marketing Podcast, media attorney Travis Crabtree shares some insights on how to legally protect our content — and how to stay out of trouble when it comes to sharing content created by others. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.
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Content Marketing Podcast 148: Kevin Tumlinson on The 30-Day Author
12/11/2015 Duración: 56minBeen wanting to add a book to your content marketing mix, but just haven’t been able to make it happen? Kevin Tumlinson’s got your solution in his latest book, The 30-Day Author, and in Episode 148 of the Content Marketing Podcast, he joins us to chat about it. To learn more about content marketing, download our free audio 5 Things You Must Know About Content Marketing at contentmarketingaudio.com.