Content Marketing Podcast

Today we’re sharing some insights from my new book, The Content Marketing Coach, and exploring the vital but often confusing connection between content marketing and SEO. Remember to pre-order your copy at contentmarketingcoachbook.com!

My new book, The Content Marketing Coach, is finally here, and today we’re sharing some insights from the book to answer the question “why content marketing … and why now?” Remember to pre-order your copy at contentmarketingcoachbook.com!

You’ve built up quite a content library … now who’s going to manage it? Enter the content librarian, and in Episode 185 of the content marketing podcast, we’ll show you what to look for in this vital team member. Remember to sign up for your weekly content marketing tip email at resonancetips.com!

Last week we revisited your audience, and in Episode 184 of the Content Marketing Podcast, we take a look at your content from the last six months, how it performed, and how you can use those insights to rock the rest of 2016. Remember to sign up for your weekly quick-tip email at resonancetips.com!

As we revisit our 2016 strategies, this is a terrific time to revisit your audience, and in Episode 183 of the Content Marketing Podcast, we share the secrets to creating and executing effective audience surveys. Remember to sign up for your weekly quick-tip email at resonancetips.com!

With 2016 halfway over, it’s time to freshen up that strategy, and in Episode 182 of the Content Marketing Podcast, we’ll share 5 tools to help you get up to speed on what your competitors have been up to. Remember to sign up for your weekly quick-tip email at resonancetips.com!

In Episode 181 of the Content Marketing Podcast, we wrap up our month-long focus on healthcare by sharing my top 5 tips on working with doctors in creating your content. Remember to sign up for your weekly quick-tip email at resonancetips.com!

For healthcare organizations, a well-written patient story can be one of your most valuable content marketing assets, and in Episode 180 of the Content Marketing Podcast, we’ll share our 7-step process for creating patient stories that resonate. Remember to sign up for your weekly quick-tip email at resonancetips.com!

In another “unplugged” edition of the Content Marketing Podcast (Episode 179), we continue our focus on healthcare content marketing by placing a spotlight on a vital piece of healthcare content: the patient guide. Remember to sign up for your weekly quick-tip email at resonancetips.com!

In Episode 178 of the Content Marketing Podcast, we’re taking a look at Social Media Examiner's 2016 State of Social Media Marketing Report and sharing some key insights from this year's study. Remember to sign up for your weekly quick-tip email at resonancetips.com!

This month we’re talking healthcare on the Content Marketing Podcast, and in Episode 177, we’re sharing five things that healthcare brands need to know. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Choosing the right content marketing agency for your brand involves much more than comparing estimates, and in Episode 176 of the Content Marketing Podcast, I'll share some advice on how to make the best possible decision. Remember to sign up for your weekly quick-tip email at resonancetips.com!

We content marketers can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Remember to sign up for your weekly quick-tip email at resonancetips.com!

Not all content marketing agencies are created equal, and if you’re seeing these 5 warning signs of B.A.S. (Bad Agency Syndrome), it might be time to start shopping for a new partner. Remember to sign up for your weekly quick-tip email at resonancetips.com!

We all know we need to be powerful storytellers … but where do we start? In Episode 173 of the Content Marketing Podcast, Ron Ploof joins us to share the StoryHow method, his system for making business storytelling simple ... and even fun. Remember to sign up for your weekly quick-tip email at resonancetips.com.

If your company sells software or other technical products, chances are you spend at least part of your time creating content for non-technical audiences. In Episode 172 of the Content Marketing Podcast, we’ve got five sure-fire strategies for turning those non-techies into lifelong fans. Remember to sign up for your weekly quick-tip email at resonancetips.com.

Great content marketing for software brands demands great collaboration with your developers, and today we're sharing five tips for making the most of your working relationship. Remember to sign up for our weekly quick-tip emails at resonancetips.com.

There’s a dirty little secret behind many marketers’ decisions to opt for do-it-yourself content marketing, and in Episode 170 of the Content Marketing Podcast, we expose it to the harsh light of reality. Remember to sign up for our weekly “quick tip” emails at resonancetips.com.

What do software as a service (SaaS) brands need to do to succeed at content marketing? Check out Episode 169 of the Content Marketing Podcast for our top three best practices. Remember to sign up for our weekly “quick tip” emails at resonancetips.com.

In Episode 168 of the Content Marketing Podcast, we’re talking account-based marketing, also known as ABM, and why this might be the future of B2B marketing. Remember to download our latest e-book, Ninja Secrets of B2B Blogging, at b2bbloggingebook.com.