Launch Rebels Radio

If you’re like me and you’re tired of receiving business cards (that always end up in the trash) and getting messages from people about their “opportunities,” this episode is for you. Scrap everything you know about networking because I’m here to give you the keys to running a successful business without having to cold pitch yourself or spending way too much money on marketing ads. The truth is, as online business owners, we don’t have a built-in system for making friends and creating real connections with like-hearted humans. And yet, partnerships are the foundation of every successful business.  The good news is that getting to know people is easier than it sounds (and it’s more fun!).

If you’ve ever considered moving your business online you’ve probably already tried weighing the pros and cons.  “I could reach a larger audience, share my passion in a new creative way, maybe even start working from home... But I don’t know where to start. How do I make a website? What if it’s too much work?” Don’t let how overwhelming starting an online business might sound stop you. It’s not as hard as you might think.  Dr. Krysti Wick is a chiropractor, coach, speaker, and practice growth strategist. Over the past 12 years she has built a thriving pediatric and family practice that houses a full staff of doctors and CAs caring for patients everyday.    Krysti is here to share what starting her digital membership did for her and give insight into the differences between owning a brick and mortar and starting your digital business.

We’re getting to the time of year when we start to really look ahead and think about the next year.  You may be asking yourself: “What do I want to create? What do I want to experience? When will I launch and how much money do I want to make?” At the same time, we all know that 2020 hasn’t gone according to plan. We can look at our 12-month plans from late last year and laugh (so that we don’t cry)! If you don’t plan, it can be really easy to lose sight of the big picture while you’re working on your day to day tasks. And you need to be looking at the big picture regularly, especially as your business grows. But if you plan too much, too far in advance, things like… oh, ya know… a global pandemic, can mean that you’re starting from scratch.

When you first start out in business, you’re wearing about 14,572 hats to get up and running.  You’re the one writing the copy, creating the graphics, setting up PayPal buttons. You’re the finance, shipping, fulfillment, operations, marketing, and sales departments all rolled into one! And I’m sure you soon realized that there was some stuff that you absolutely suck at.  According to Jessica Butts, author of the popular books, “Live Your Life from the Front Seat” and “Don’t Do Stuff You Suck At”: THAT’S A GOOD THING. We aren’t meant to do it all and when we can understand our Myers Briggs personality type, we can more easily stay in our zone of genius and let other people handle the rest.

If business moves at the speed of relationships, as my mentor Todd Herman always says, then a mastermind is like a turbo jet for their growth.   This week I’m heading off to the final retreat of a mastermind with Kate Northrup and, though it’s wrapping up, the connections and building I’ve done over the past 9 months will last well beyond this container.   If you’ve been thinking about investing in a high-level mastermind, I absolutely recommend it. I also want to make sure you get an ROI on your (potentially many thousands of dollars) investment.   Remember: your wins should reflect both inner, potentially invisible growth, as well as external business growth!

Three years ago I walked into the most gorgeous room in Las Vegas. It had everything you’d expect in a casino ballroom, from elegant chandeliers to funky music, and even a tall bar with drinks going up as high as the eyes can see.  Then an amazing woman, Maya Elious, walked into the room. She was super put together, had on a fabulous dress, and radiated love: everyone was instantly drawn to her. We ended up having a personal conversation, and when the topic moved to branding and I realized how passionate she was on the topic, I knew she had to come on the show.  Though this episode was recorded back then, the lessons on branding apply more than ever today and we simply had to dust it off and showcase it once again. In this episode, we talked about what goes into building a personal brand that is powerful and attracts the right people into your world. Her advice is authentic, sincere, and encouraging and I can’t wait for you to hear her advice.

A few weeks ago my website went down for about an hour. My team notified me as soon as it happened but I sort of just shrugged it off. ‘It’ll be back on soon, we don’t need to worry about it’. Then the emails started coming in. I was shocked. I knew the website was down for about an hour, but I didn’t think it was a big deal. I underestimated my own business: and I’m not the only one. A lot of small business owners and entrepreneurs neglect their security. We say that ‘My business is too small for this to matter’, and that mentality is holding us back. Which is why I’m excited to introduce you to IT Security expert Chris Plouffe. Chris has been working in IT for over 22 years and is the CEO of Managed IT Services. In this episode, I talk to Chris about the common misconceptions that small business owners have when it comes to their IT Security.  Why does Chris think all online entrepreneurs should take their security more seriously? Because we’re holding ourselves back if we think we’re too small to make sure

There’s a growing culture around us that pushes us to believe we are too busy, and everything is too urgent, to take time for ourselves. Could the key to getting more done actually be doing less?  My friend and mentor Kate Northrup has helped me realize that what is actually urgent is remembering to slow down and take a little time every day to enjoy our lives. Don’t get me wrong, we still have to work, but as Kate says, work is less about what we’re doing and more about how we’re doing it.  Kate is an entrepreneur, best-selling author, speaker, and mother. She’s built a multi-media educational platform that reaches over 100,000 people globally and has committed herself to support ambitious women to light up the world, without burning themselves out. In this episode, we discuss her energy management practices that result in saving time, making more money, and experiencing less stress. Kate also explains what cyclic planning is, and how we can use it to optimize our work and happiness. 

I got pretty personal in this episode because it involves how we deal with our money and it turns out, we are emotionally attached when we decide a choice for our finances.  I can’t wait for you to meet Jacquette Timmons, an expert in financial behavior who believes that we don’t manage our money -- instead, we manage our money choices. Jacquette’s main focus is helping her clients make better choices with their money in order to achieve financial success.  In this episode, she helps us understand how behavior and emotions have an enormous influence over how we spend our money so that we can avoid repeatedly facing the same financial challenges.

It’s one thing to build and grow an audience, but when you cultivate an audience that’s obsessed with you (in a good way, of course!), your business will thrive. Those raving fans will eagerly purchase your products, become the best students and case studies, you’ll have more fun, and make more money.  But how do you do that? Well, that’s what this conversation with Melissa Cassera is about. Melissa is an expert in publicity, sales, and storytelling, as well as an accomplished screenwriter. She’s been around the block more than once, working with huge brands, small brands, and everything in between. In this episode, we talk about how to extract your own unique story that acts as a beacon to attract your dream clients and customers. They’ll see themselves in you and that’s when the obsession begins. 

Are you a YES person but feeling overwhelmed with everything on your plate and want to say no to projects coming your way? Or if you’re feeling a little scared and not sure if you trust your gut about a big decision in your business, this episode might help you explore that more so you can make the right decision for you.  I just went through my own process around this because we’ve been getting ready for our big launch next month and I just canceled it. Even though it was projected to be the biggest revenue driver of the year.  I was excited and a little nervous about this episode because I’m giving you a peek as to why I made this decision.  I can’t wait to show you behind the curtain and share my thought process on why I’m cancelling my 6-figure launch of Rock Your Affiliate Program.

Have you ever thought about doing a digital course for your business? If so, you’re going to want to listen because I think everyone should have a digital course in their product suite. I wanted to talk about this because after doing done-for-you work for the last couple of years, I knew I needed to build a digital course, and that’s how Rock Your Affiliate Program was born. Now I’m able to serve more people in a bigger way than I was with the 1:1 work I had been doing, and I want that for you too. 

I’m so excited to introduce you to Karen Sergeant, a Fractional COO who helps CEOs stop being the bottleneck in their business by helping them reimagine their internal operations and create customized best-practices for how to manage their projects, teams, and decisions. Karen is actually the one responsible for my affiliate partnerships journey, because she hired me to be the affiliate manager for Selena Soo’s affiliate launch for Impacting Millions, so I have her to thank for that.

I’m so excited for you to hear this episode with Andrea Sager. Andrea has a small law firm and helps small online business owners legally protect their businesses. Andrea and I have been friends for a long time. I’m an affiliate partner for her program, The Contract Vault, because having the right legal protection in your business is so important and so often overlooked.   I can’t wait for you to dig into this episode where we talked about how you can legally protect your business as well as your affiliate programs.

I’m excited to rescue this interview with business coach Jenny Shih from the 2017 archives! It’s such a good one if you’re a service-provider and want to sell more of your services or launch an offer that you can scale. Because the great thing about 1:1 services is that you don’t need to create a huge product or have a big launch to inject quick cash into your business.  Jenny Shih is a fantastic coach who helps her clients start, grow, and streamline a successful online service-based business without working a ton of hours or make huge sacrifices. Her philosophy is rooted in making money doing work you love while also living a life you love. I know you’re going to love this conversation.

If you’ve been following me for a while, you know how I’m all about living your values. In 2020, at the time of publishing this episode, with it being an election year, and also one that will go down as one of the most significant years in history, people are more socially conscious than ever, and we are voting with our dollars for the world we want to live in.  Which is why I am so excited to pull this previously unreleased episode from the archives, where I spoke with Kathleen Ventura about this very topic.  Kathleen Ventura is a conscious branding consultant, sustainability manager and TEDx speaker. She is a passionate environmentalist, feminist and advocate for plant-based eating. Kathleen supports leaders and businesses who understand that adopting a triple bottom line and showcasing social responsibility and sustainability as core components of their brand is what is going to give them a competitive edge and elevate their impact.   She is on a mission to equip and inspire all personal brands to become c

I can’t wait for you to dive into this episode with India Jackson, CEO of Flaunt Your Fire, where she helps brands amplify their influence. She’s also host of the five-star rated podcast Flaunt Your Fire, and is a co-host of Pause on the Play with Erica Courdae. We talk about relationship-building, attracting new clients, and common mistakes many people make with their business and how to fix them. 

I’m so excited to be diving into one of my favorite topics -- creating an affiliate program for your digital course. Today I’m going to be talking about 5 reasons you should at least consider creating an affiliate program to reach more people and make more money with your digital course.  For those of you who don’t yet have a digital course… whether you have 1:1 services, small group programs, or you offer 1:1 coaching, a digital course may be a great next best step for you. It’s a great way to leverage your time and reach more people.  In this episode, I talk a little about why a digital course might be right for you, and I give you 5 reasons why you should create an affiliate program for your digital course.

Today I’m so excited to introduce you to Prerna Malik, a gourmet copywriter and community management expert.  Prerna is the co-founder of Content Bistro and co-creator of Profits on Tap®, and is one of a handful of copywriters certified by the OG of conversion copy, Joanna Wiebe, and she’s worked with over 450 clients worldwide including some of the biggest and best names in the industry, like Pat Flynn and Amy Porterfield.  We had a fantastic conversation about, “What is conversion copy, exactly?”. We talked about how to do research for conversion copy, plus copywriting tips that you can use (even if you’re not a copywriter or aren’t ready to hire one) to make more sales and reach more people.  We also talk about what you can provide affiliates so they can sell for you, and some copywriting no-nos when writing launch copy.

Good copywriting can make all the difference in your business marketing strategy, but your copy is only as good as the voice behind it. In order for your copy -- whether written by you or a professional copywriter -- to resonate with people, it needs to sound like you. And this week’s guest shows people how to do just that by creating voice guides to help make their copy sound undeniably like themselves. Justin Blackman is a copywriter who’s a little bit extra (which I love!). In 2017, he wrote 100 headlines a day for 100 days. For PRACTICE. Over the last two years, he's written copy for 309 entrepreneurs and more than a dozen brands. This ridiculous experience (and mild obsession) has taught him how to analyze and mirror nearly every type of voice out there. It turned him into a Brand Ventriloquist, and he teaches other copywriters how to mirror their clients’ voices. People say he's pretty fly… for a write guy.