Launch Rebels Radio

Doing business online can be tricky at times. You can earn a lot if you use it properly or get frustrated if you don’t. In this episode, online marketing strategist Lauren Pawell shares how she helps entrepreneurs generate, nurture, and qualify more leads online through high-impact marketing efforts. Lauren is very data-driven, which I love, and she talks about how tools like lead magnets, lead generation, and funnels in your online marketing strategy help grow your business.  As an online marketing strategist, Lauren has been featured in Copyblogger, Videofruit, appeared as a guest expert for 90 Day Year Live, Highbrow, The Office Talk Podcast, Freshbooks, Thrive Global, Female Entrepreneur Association, Dubsado, LeadPages, LeadQuizzes, Wordstream, BrandIt Girl, Live In The Feast, The Food Entrepreneur Summit, Teach What You Do, Nail Your Brand Camp, and Blissful Bites. She has also taught as guest faculty at the Laguna College of Art and Design.

When I first met Danika Brysha, I only knew that she was the CEO of Model Meals, a meal-delivery service of healthy, delicious food beloved by my former client, Amy Porterfield. We met because we’re in Kate Northrup’s mastermind together and I instantly understood that this was a woman who is up to big things. I love that she values freedom as much as I do, even though we’re also the kind of people who have 5 million ideas at a time… which kinda eats into that freedom. Creating the structure necessary to support freedom is something we’re both working on. And creating partnerships out in the world… actually starts with your own relationship with your body and your own self. I was so excited to talk to Danika about her geniusness around self care, creating partnerships, and running several companies while living a full life.

I’m so excited for you to listen to this episode where I talk to Mike Watts -- entrepreneur, speaker, and dad. He and his wife, Kate Northrup, have built a multimedia digital empire that supports ambitious women and helps them light up the world without burning themselves out in the process.  I first met Mike in the summer of 2014 in a little coffee shop in Portsmouth, New Hampshire. I was a health coach and people were asking me for advice on what probiotics to take, so we were meeting because I had signed up to be on his and Kate Northrup’s USANA team. Since then, I ended up moving to Maine and now I live about 20 minutes away from his family! Whenever you see Mike in person, he’s most likely surrounded by women. Clearly his wife, Kate, and their 2 adorable daughters, but in general Mike tends to run in the online business circles dominated by powerful women.  Mike’s a good friend and I know him to be both traditionally masculine and someone who can hold space for and express emotions, so I was really excit

I’m so excited to introduce you to Kate Kordsmeier, founder of Root and Revel, and the Six-Figure Blog Academy. She’s also one of my mastermind sisters!  Kate was a freelance journalist who wrote for some of the top names in media today. She left her full-time career to become a blogger and created a six-figure blog within three years.  She now has a digital course that teaches people how to create the businesses of their dreams through blogging, and I can’t wait for you to learn how you can add another income stream to your own business with a blog.

Elaine Lou Cartas is a business and career coach who specializes in helping women of all color entrepreneurs land their dream career and business opportunities through authentic relationships, both online and offline, and serves clients in over 23 countries.  I love how she talks about nurturing people and building a multi six-figure business with a tiny list. This is definitely important, especially right now, when, at the time of this recording, we're not in person with people due to the pandemic.  Elaine definitely is super high touch, super high vibe. She's a super extrovert, but even if you're not an extrovert, you can definitely take a lot away from this episode.  Elaine also has a brilliant strategy for connecting with you after you've listened to it. I hope that you follow that strategy and reach out to her and I would love to know what you think about that. 

Laura Belgray used to charge $1,450 an HOUR for her copywriting services until she shut down that aspect of her business. The impact and, for goodness sake, MONEY, she’s created by being fully herself is truly incredible and so inspiring.  If you want to make “tens of millions of dollars” (you’ll understand that reference in the episode) or even just become a slightly better writer, please stop what you’re doing and listen to this episode right now.

I’m so excited for this episode with master copywriter Tarzan Kay. If you don’t know who Tarzan Kay is… where have you been? She’s a former copywriter-for-hire who now specializes in fun, more-addictive-than-Game-of-Thrones email copy. (And I would know because I read all of her emails and I’m totally addicted to them.) In our conversation, we talk about email, what you were put on this earth to do, the benefit of being polarizing in your messaging, launching, and being an affiliate partner. We even got a little philosophical and talked about Jesus and religion and spirituality, and so much more!  I know you’re going to love Tarzan after you hear what she has to say.

Amy Porterfield is everyone and their mama’s dream client… and rightly so. I was super blessed to be connected with her by Jill Stanton back in June 2019 when she was looking for an affiliate manager. To be honest, I had kind of heard she might be hard to work for. I don’t remember where I even heard that crazy rumor but honestly, I’m not surprised. Powerful women are often painted as “difficult” or “hard to work for.” The truth? She couldn’t have been any dreamier. Team Porterfield is TOP FREAKING NOTCH. Truly. Dream team on all the levels. I learned so much by being able to work with them and in this episode you’ll get to hear some of my top lessons from behind-the-scenes of her multi-million dollar launch.

In this episode we’re going to dive into all things LEAD generation. A lead is someone who comes into your world before they buy from you. A potential customer. I you had a storefront, they would have walked in your door but not necessarily purchased anything yet or put anything in their shopping basket. They’re checking it out and feeling out your vibe! No leads means no people hearing about the amazing work you’re putting out into the world. In other episodes (like one coming out shortly with marketing expert, Lauren Pawell), we’ll talk about how to generate more sales from the leads you’ve got (or the people already in your store). But right now, I want to talk about how to get people inside your virtual store in the first place!

My guest on this episode is Dr. Elizabeth Cohen, divorce expert, but this episode is relevant to you no matter if you’re single, hitched, or somewhere in between. If you’ve gone through divorce, or any major life change, you will relate to what we talk about and find solace in her words.

In this episode, I talk with digital course expert Billy Bross about online course marketing & the state of online courses in 2020. Billy Bross is an MBA turned marketing consultant. He specializes in helping online education companies and course creators enroll more students and grow their business. Billy got started by selling his own home beer brewing courses and has now worked in over 50 niches.

In this episode, I talk to brand strategist Tiffany Neuman. She’s the #1 person I trust when it comes to branding because she creates brands that LAST. They are truly about creating a legacy that you can embody and that's also bigger than you. I’m so excited for you to listen to this episode and get some of her wisdom when it comes to branding!

I just did a quick Google search on “moms and getting paid.” This is the first headline that came up from CNBC: First-time moms see a 30% drop in pay. For dads, there’s a bump up. My daughter was born in April 2018, Over the course of the next year, my business revenue doubled… as did my pay. I also gave myself 3 months off when she was born. Becoming a mama DOES NOT need to sidetrack your business. Listen in to hear how it actually helped me grow mine

If you know me, you know that I am a bit of a contradiction at times… I love nourishing my body with delicious, good-for-me foods while simultaneously indulging in maple lattes like they’re going out of style. (Everything in moderation, right?) And as an empath who definitely loves to entertain the woo side of things, I’m also a Taurus, and very grounded. I love science, hard facts, and learning why things work the way they do. Which is why I loved talking with my guest on this episode, who I met a number of years ago, and I’ve taken almost every program she’s offered. She’s also my coach. Lola Pickett is the creator of EMPATH*ology, a program which teaches you the neuroscience behind being an empath or highly sensitive person. Everything she does is magical and imbued with science and spirituality. She has data to back up everything she says, so she does a great job of balancing these things. She encourages everyone to live their best lives, and she’s out there living her best life.  In this episode, we talk

This week, I talk about the benefits of a strategic partner program with author, speaker, and self-proclaimed word nerd, Gabriela Pereira.  Gabriela is dedicated to challenging the status quo of higher education and empowering writers around the world to think like entrepreneurs and treat their writing like a business. In this episode, we dive into the benefits of having affiliate partners for your next launch -- including a huge benefit that you’ve probably never thought about -- building audience trust through your affiliate program.

I’m so excited to for you to listen to this interview with publicity and marketing expert Selena Soo! She’s the go-to person for learning to reach millions with your message and if you’re looking to grow your business in any way, but especially through visibility, she’s someone you need to know. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena's clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. She’s also one of my amazing clients and we’re now working on our 4th launch together! I’ve learned so much about creating win-win partnerships from Selena. This interview is packed with powerful strategies and insight that you can adapt and apply to your own affiliate program as

Why affiliate programs can be more lucrative than ads, and how to set up your commission structure for your program based on your program cost, your expenses, and more. 

The benefits of having an affiliate program and the biggest thing you need in place before creating an affiliate program for your offer. 

An overview of the four main roles you want to have in place before you launch (and the two bonus roles you’ll want to consider).

In this episode, I’m inviting you behind the scenes with me and my team, sharing the work we’re doing right now to create the conditions needed for sustainable team growth.