Profitlayer

"ATMs are like little rental properties without tenants, toilets, or trash." - Carey Buck (25:59-26:02)Timothy Dick Profit Layer   Success in any industry requires a commitment to persistent action. But with some businesses, the hard work paves the way for an income stream that requires relatively little time, energy, and attention.   Carey Buck has built a profitable business by owning and operating independent Automated Teller Machines (ATM) while teaching others how to do the same. With minimal upfront costs, business owners are creating multiple income streams that support their financial goals.   After reading Robert Kiyosaki’s Rich Dad Poor Dad, Carey became interested in creating passive income streams. After a brief stint in real estate, she found out about the ATM business at a property management seminar. That’s where her entrepreneurial success started. She was eventually fired from her full-time day job, but because of her ATM business, Carey never had to find another job.   “Look for people who h

“If you can connect with people and put something compelling in front of them that can help them grow their business...then it’s just easier and more lucrative.” - Steven Perchikov (17:30-18:00)Timothy Dick Profit Layer   Inbound marketing strategies have become the go-to method for anyone who wants to generate new clients and position themselves as an industry leader. But too many entrepreneurs overlook the outbound marketing methods that produce better results at a fraction of the cost.   Steven Perchikov helps today’s marketing agencies and consultants generate qualified leads using LinkedIn, email, and other outbound marketing channels. His experience working with early-stage startups proved to be one of the toughest and most exciting places to do sales. Over time, Steven has systematized his lead generation efforts into an outbound marketing approach that consistently delivers results for his clients. “Once developed, outbound marketing is a skill that can be used anywhere.” - Timothy Dick (43:48-43:54)E

“I look at marketing and tactics, but I also figure out what unique combination makes sense for each business.” - Timothy Dick (5:56)Timothy Dick Profit Layer   Online marketing is a hamster-wheel of new techniques, engaging content, and tactic testing.   Anyone in the online business world knows how overwhelming it can be to try and stay abreast of the algorithms and strategies associated with marketing to an audience. These tools and tricks have their purpose, of course, but a weapon is only as good as the person who wields it. Your marketing has got to work for you and for your people.   Layers are the key. Your business requires a unique mix of efforts and considerations to run at its best - supply chains, onboarding, finances, and of course, marketing. Figuring out the best combination for your business requires hands-on testing and tinkering.   That said, the success of your tinkering depends on the effort you put into it, and the foundation you’re building your marketing on. No one can market their way

“You want to make money and build your business. Step back and look at what you have done before that works. That’s what you should do next.” - Nic Peterson (2:02-2:15)Timothy Dick Profit Layer       Keep it simple.   Let’s face it. Too many entrepreneurs overcomplicate the marketing process. When it comes to your marketing, keeping it simple may be all you need to sustain growth, acquire more customers, and position your brand as an industry leader.   There’s a simple way to get great results without increasing your marketing costs. It’s basic and straightforward, but even businesses that achieve success through launches, special promotions, and other marketing campaigns continue to overlook it. They end up wasting time, energy, money, and other limited resources only left to wonder why they’re momentum stalls. “We get bored and we stop doing things long before they stop working.” - Nic Peterson (1:55-2:00)Long-term growth and an increasing customer base can be achieved by doing one simple thing:   Repeat wh

“If you don’t have a good product, you can spend millions of dollars and a lot of time in marketing, but it won’t work.”   - Timothy Dick   Marketing is not a trendy advertising method. A lot of people think marketing is business. We have a lot of ‘experts’ and ‘gurus’ out there teaching ‘marketing.’ What they’re actually teaching is an advertising method. People often look at a certain tactic and mistake it for marketing. When you break it down, the layer of marketing is all about helping people and solving a problem. It’s that simple. In order to have an effective marketing strategy, there are a few key questions to ask: What are you offering? Does it solve a problem? Most importantly, does your market recognize the problem that you’re solving? You could have an excellent product, and spend millions in advertising, but if your market doesn’t see the problem, they aren’t going to give you their money. It can be easy to get distracted by the array of marketing platforms available. Each platform serves a p

“There is no magic bullet to make your business successful. It’s the right combination of layers strategically put together.”   Welcome to ProfitLayer. While internet marketers are blasting their six-figure months, Timothy Dick is having six-figure days. Want to learn the secret to his massive success?   Tim never really wanted a podcast, but he’s realized that the information he has learned in a lifetime of entrepreneurship needs to be out there. The real world information you’ll find in the ProfitLayer podcast will be a bit different than the information you’ve been taught in those marketing e-courses.   Each week, this podcast will be focused on breaking down the layers that comprise successful businesses. Sales, fulfillment, marketing, operations, finances, all of these layers need to operate together, with intentional structure. Tim will share his knowledge, along with experts in the field who offer unique viewpoints, strategies, and techniques to turn your business upside down in the very best way. We a