Market Like A Boss

Today we are talking about the lies that we tell ourselves. These lies completely damage our marketing and they keep us from getting our dream clients. If you are not getting clients actively, I guarantee you’re telling yourself at least one, if not more, of these lies.   There are many different lies, however here are 8 specific lies that most high achieving women in business tell themselves, whether they realize it or not.   We need to be successful overnight   The online world really perpetuates this one. Social media is nothing but a highlights reel. Very few people talk about the struggles that they face in their business.   But let me tell you, it takes time to build a sustainable business.   “A sustainable business is one that grows.” – Michelle Vroom   Do you have a process in place to get clients? Do you have a process that you can repeat over and over again to get clients?   It’s not a matter of how fast it grows. In my experience, it takes at least 6 months to a year to bring on steady clients. I

Regardless of where you are, these are 5 steps that every single woman needs to take to get clients. I do not believe that “one size fits all” here, how you work each of these steps will vary from person to person. But it is important to have a framework and to know what you need to work towards if you want clients. 1: Know your audience You need to know who your audience is and commit to them. If you are trying to talk to a lot of different people at once your messages are going to fall on deaf ears. Stop trying to be everything to everyone! Pick an audience. Who do you want to target? Who do you enjoy working with? Who would you serve if you had to serve one person for the rest of your life? It doesn’t mean that you can’t evolve or add on as you grow. But you’re never going to get to that point of growth if you don’t figure out who your audience is. 2: Know what you’re promoting What are you offering to your clients? Your audience doesn’t really care about the details of your offer. They just care about t

  When you let go of the stuff that’s no longer serving you it’s going to allow you to show up in a new way with your audience. It’s going to allow you to truly connect with them without the weight of all the pressure, anxiety, and fear that you’re carrying around.   You will be better able to serve your clients and your potential clients if you can learn to let go of these seven specific things:   1 - Your desire to serve everyone   When you try to serve everyone, you end up serving no one. Sharing the same message with different groups of people means no one is connecting with you because what you say to one group doesn’t apply to the others.   You need to speak to the people who have the greatest need for what you have to offer. Who is that person for you?   Who are they? Where are they in their business? What characteristics describe them?   If you don’t commit to marketing to that person, that person is going to stay stuck.   Just because you commit to a particular audience doesn’t mean you can’t serve

This week I’m celebrating 3 years in business! It has been a wild ride and in the spirit of honesty and transparency I’m going break down all of the lessons that I’ve learned.   I want other entrepreneurs to know that the ups and downs are normal and that you have to go through them to get to the sweet spot. And if you’re feeling discouraged, you are not alone.   I learned a lot of things the hard way. I want to share them with you now because I think it’s important to talk about everything that goes into building a successful business, even the stuff that’s not so fun.   Here are 8 lessons that I’ve learned in the last 3 years of business. My hope is that these lessons will encourage you and you will be able to apply them to your business and minimize some of the detours that I took along the way.   Lesson 1: You need to be your own boss   Many women starting out treat their business like a hobby. They don’t treat it with the respect that it deserves.   When I first started I allowed other people to tell m

If you’re struggling to bring in clients consistently it’s because you don’t have your own audience.   But how do you connect with someone you don’t know and convert them into a client? Here’s how to put yourself in the driver’s seat of your marketing so that you don’t have to rely on other people for your client base.   This is a simple, 3 step system to create your own fan base – the acronym FAN.   F – FIND   You have to go into other groups or communities to find your audience. This involves knowing your audience and where they spend their time. You have to go find people first. Help them and provide value.   For example, show up in other Facebook groups to answer questions and share free resources if appropriate. Communicate and offer value without selling. It takes a little more time but it gets you way more qualified leads than just running a Facebook ad or blasting a link everywhere. I focus on real people, real women who are struggling with the very thing I have a solution for.   Go to your audience

Do you feel like you have to spend all your time convincing potential clients to work with you? If the answer is yes, then you’re putting too much pressure on yourself and it’s time to reverse this if you want to bring in steady clients. First, this is normal. We all do this whether we like to admit it or not. We’ve all fallen into the trap of feeling like we have to pressure people to work with us. The good news is we don’t. I hope after listening to this episode you feel that pressure disappear. What does it look like when we feel like we have to convince people to work with us? We feel like we’re begging for clients We are undercharging, lowering our prices just to get the clients We have the tendency to pick the wrong clients, ones that are not a good fit Other signs that indicate that you are spending your time trying to convince people to work with you: You’re dropping links in Facebook groups without taking the time to get to know people On a discovery call you’re so emotionally invested in the

Analysis paralysis is when you feel trapped in the decision making process. You feel like you have to keep doing research, thinking about things, and reflecting on them. You’re stuck in the constant cycle of analysis and it keeps you from moving forward. It happens in every area of life, but here we’ll talk about it as it pertains to marketing. Analysis paralysis is killing your marketing and your ability to get clients. What does analysis paralysis in marketing look like? You’re not picking an audience, not sure who to target Constantly updating your website, adding things to your website without actually promoting it Struggling to launch a program or service, too focused on details or logistics Keep stopping and starting, changing direction instead of making progress Engaging in self sabotage, not getting in front of your ideal audience Not investing in support you need, stuck considering what kind of support you need Analysis paralysis is like running a race with a broken leg. It’s weighing you down,

Today we are talking about something that we don’t realize we are doing to ourselves and that’s self-sabotage! Now, I’m going to be talking about self-sabotage in marketing but I want you to know that it’s present everywhere in your life! Self-sabotage comes from deep within our roots. It’s those limiting beliefs that have been with us since childhood and they become our normal. I hope that this episode today challenge your beliefs and challenge what you’ve always done so that you can create a new normal!   There are 5 ways that I see so many women self-sabotaging their marketing and I’m going to share why they are happening. Not Showing Up A lot of women say they want to get visible but they are not actually doing anything to make that happen and here is why, at the core, these women don’t believe that anyone cares about what they have to offer or they are valuable enough. Are you scared of getting the client? I’ve experienced this myself! Maybe you’re scared of getting the clients because suddenly you

So much of marketing is mental and a lot of people don’t realize that. They think, “Well if just do more, I’ll get more clients!” It doesn’t work that way, my friends. You have to get the internal stuff right before you can go out externally and get clients. This is why I work with so many women on getting all of their mind junk cleared so that they can show up and attract clients with confidence. In my experience, I’ve found that there are 4 main mental shifts that need to happen in order for people to start bringing the right clients and consistently. The belief you don't have anything to offer ----> owning your expertise. Do you believe that you have something of value to offer? I see so many talented women who don’t believe that and it breaks my heart because they keep themselves hidden. This is such an important shift to make and if you don’t believe that you have anything to offer, your ideal clients aren’t going to either! One of the best ways to make this shift is to list out ALL of the achievem

I am fired up today and I have to tell you why! I saw a post on Facebook that read, “I do not believe that anyone who is a true expert in their craft, should have less than 10,000 followers on social media!” The reactions to that post broke my heart. I saw a woman who worked so hard creating a program and was now questioning if she should even launch it because she doesn’t have 10,000 followers. Don’t let anyone tell you that you’re not worthy of being called an expert in your field. That is a lie. Do you feel like an expert? Do you question why someone would actually pay for your program or whatever service you’re offering? If you have ever felt that way before, know that it stems from imposter syndrome and know that you are not alone. We should not be telling ourselves this lie and certainly should not be telling others the same lie! “Just because you don’t have thousands of followers on social media doesn’t mean that you are not a credible qualified expert!” - Michelle Vroom Let’s reverse this lie! This li

Today, I am sharing a pretty big milestone that I hit for January. I reached 35K in sales for one month and not only that, I landed 5 clients in one month. This has been my biggest month in business and because I’m all about transparency, I’m going to share 3 reasons why. Now, I want you to know that sharing these reasons for me does not come easy for me. I never want people to think that I’m bragging or that I have some magic pill that they don't. However, I think it’s really to talk about how I made this a reality because if I can do it, you can do it too! I’m not some magical unicorn that happened upon success. It is absolutely something that you can achieve and replicate. Success is repeatable and so I’m going to dive deep into 3 reasons why January was such a big month for me because these are easy things that you can do yourself.   I Showed Up   There is no right way to market yourself. You get to decide how you show up and get visible. I showed up in a way that felt right for me. So, Facebook is my

Today, we are talking about 5 reasons why you’re not getting the clients that you want. Maybe you’ve gotten a client here or there but if you have gone through long stretches without bringing in clients, chances are it’s due to one of these reasons. Now, this is stuff that a lot of people don’t like to talk about. We just want an easy fix! Unfortunately, there is no easy fix to getting clients. But I promise you -  even just working on ONE of these things can help you get clients. 1. You’re Not Confident  Maybe you don’t believe in your offer. Maybe you don’t believe in your value. Maybe it’s a combo of both. If you don’t believe in what you’re putting out there, there is no way that your ideal clients will too. The first step that you need to take is looking internally. Why don’t you believe in what you’re putting out there? Is it because you’re doing something that you think you should be doing? The “shoulds” are a total hindrance to our marketing. Anytime we do something out of obligation, it means we’re

Welcome to the Market Like a Boss Podcast! I’m so excited that you’re here! My name is Michelle Vroom, I’ve been in business for nearly 3 years and I have the privilege of helping female soloprenuers find and attract the right clients consistently. What does it mean to market like a boss? Today, I am sharing 3 ways to market like a boss and I hope that these ways will excite you! I hope they will give you back the passion that is missing right now from your business.   Mindset   When it comes to marketing, it all starts internally! You need to look at what’s going on inside before you ever look at what’s going on externally. A lot of people make the mistake by looking externally at the tactics they’re doing. It’s really about being versus doing. This was a shift I’ve had to make in my own business and as soon as I’ve made it, I started having massive breakthroughs. In order to market like a boss, you need to have a confident mindset! You need to show up with strength and confidence because that’s what mak