Seo, Digital Marketing And Online Security

Proper Preparation & Planning Prevents Pretty Poor Performance was the first set of 7Ps that I learned.When I moved from IT Support Engineer and Consultant in to Internet Marketing I learned about a different 7Ps, the 7Ps of Marketing:Listen to learn about the 7Ps of Marketing and how they can improve your business.

I want to tell you that there are other search engines available and there may be excellent reasons for using them. Here's a look at the top search engines around the world

Spend 10 minutes listening to my Podcast to learn how you can move your website higher in the search results

Are you selling your sizzle?I reckon that at least 7 out of 10 websites that I am asked to evaluate fail on one fundamental content presentation issue. Businesses love to talk about their cow (features) but rarely mention their “sizzle” (benefits). So, are you selling your steak or are you selling your sizzle?

Whether you are working from home, #WFH, working in an office or still out and about I know that as Christmas approaches the big wind-down starts to feature in our minds.Nothing wrong with looking forwards to Christmas but it’s important that you don’t allow your Cyber Security guard to fall too. Why not? Simply because the hackers and cyber criminals won’t – if anything they’ll be upping their activity because they know that our minds will be on other things.

Your website is Responsive, which means that it automatically re-formats itself depending on the device being used to access it - desk/lap tops, tablets, mobile (cell) phones etc.But is being responsive enough? Listen to this podcast to hear some of the common pitfalls and how you can avoid them.

Podcasting is simply the audio equivalent of blogging. It’s where you create an audio recording and share it across the internet. Find out WHY you should Podcast, HOW you can make your own Podcast and WHAT you should do with it once you have rec

The Bounce Rate is one of the most powerful metrics, a powerful insight into the minds of the people who are visiting your website.And yet all the Bounce Rate does is record the percentage of people who visit your website but leave almost straight away without doing anything more than viewing the page they landed on.Do you know the Bounce Rate for your website and do you kow how to fix a poor one?Have a listen - and learn.

Google Ads, Facebook Ads, LinkedIn Ads are 3 of the top website advertising platforms - but which is the right one for your business and which one is the best?

I started providing SEO services in 2001 and things were a lot simpler than they are now. Back then it was all about keywords. Keywords in the keyword Meta Tag, keywords in the Meta Title Tag and Meta Description Tags and keywords liberally scattered throughout the content.As things have changed, the number of SEO myths has grown and these are the ones that I most frequently encounter

Use this as a golden opportunity to pull ahead of your competitionAnd it’s not difficult. You can take advantage of one of the government support packages to give your marketing activity a boost. The coronavirus Bounce Back loan is perfect for this.

I am frequently asked whether Twitter can help with Search Engine Optimisation (SEO) and my answer is usually a pretty vague “it depends”.But listen to this podcast to understand how Twitter CAN support your SEO and digital marketing

How do you know whether marketing option "x" is going to be better than marketing option "y"? You don't but if you approach your campaigns with a plan then you'll be well placed to find out which works better and which should be abandoned

For years, technologists have been promoting digital transformation but corona virus, lock-down and working from home has really pushed many businesses to take a fresh look.Lock-Down means that a lot of us are having to work very differently, working from home, whether from a home office, the dining table, the kitchen table or a bedroom dressing table or a shed at the end of the garden it’s all quite new

Remember, In the middle of the storm it can be difficult to see anything but chaos but the storm will pass. Your best defence is to do everything that you can to still be standing when the storm passes.

How easy is it to read the content of your website? Have you actually paid any attention to how many potential customers you may be losing because your website is difficult to read?Have a listen to learn WHY this is vitally important

I am frequently asked by small businesses why a hacker or cyber criminal would target them?The answer's pretty simple, as a small business they probably don't have a cyber security expert and are an easy target

and post a photo of you flying off in your private jet only to have your house burgled and £50m, yes MILLION, of jewellery stolen in a robbery

Christmas is nearly here, people are beginning the big “wind down” and it would be so easy to let your guard down too.Well, let me tell you, the hackers and cyber criminals won’t – it anything they’ll be ratcheting up their activity because they know that our minds will be on other things.

Are you using email marketing for our business? If you are, well done. If you are not, why not? Give this a listen and if it sounds like something that might be of interest, then please get in touch.