Sinopsis
I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about digital marketing and your online security
Episodios
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Budgeting for SEO
05/11/2019 Duración: 06minHow do you budget for SEO? How do you determine value for money? Have a listen and get in touch with questions
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Do you think SEO is expensive?
17/10/2019 Duración: 03minHow much is a Page 1 result on Google actually worth? Do you think SEO is expensive? Have a listen to see how it compares to TV, radio and print advertising to understand the true value of SEO
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What is “bad” SEO
28/08/2019 Duración: 09minThe SEO practitioners who cheat are known as “black hatters” or “unethical” whilst the good guys are “white hats” or ethical.Which you choose is up to you, however the impact on your business, if you make the wrong choice, could be disastrous. How can you tell which is which?
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How Clean is your mobile phone
07/06/2019 Duración: 04minHow clean is your mobile phone? Did you know that it could be covered in E-Coli, Streptococcus, MRSA and more? Have a listen to find out more
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Twitter Lists, what they are and how to use them
23/05/2019 Duración: 04minTwitter's great, right but your news-feed can move to fast to see what people important to you are saying and this is where Twitter Lists comes in. It saves time, helps you focus and makes you a better communicator. Have a listen to learn more about Twitter Lists and how you can use them
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Why you need to keep WordPress up to date
18/04/2019 Duración: 03minWordPress, the world's most popular website builder but you need to keep it up to date - listen to find out why this could be crucial to the survival of your business
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Have I been Pwned
04/04/2019 Duración: 04minMillions of emails and passwords are available to cyber criminals but how do you know whether you are at risk?How do you know whether they've got their hands on your email addresses, passwords and maybe more?Have a listen to find out
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Optimising your Videos for YouTube and Google search
13/03/2019 Duración: 04minVideos are great, but they're no good for your business if they can't be found and this podcast looks at how you can optimise your videos and make them easier to find in YouTube and Google Search
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4 plug-ins every WordPress site should have
21/02/2019 Duración: 06minIf your website uses WordPress(WP) then you find yourself in good company. It’s by far and away the most popular CMS, being used by 32% of all websites. WordPress is popular for a number of reasons, the software is free (but you’ll still need hosting that will cost), it’s pretty easy to use and there are thousands of “themes” (designs and templates) that you can use to define the way your website looks and many of them are free to use. There’s lots of places you can turn to for advice and support and lots of professional developers who can customise your site so that is does exactly what you need.
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The Deep Web and Dark Web. What are they?
21/02/2019 Duración: 04minThe “Dark Web” has been in the press frequently over the past couple of years, associated with tales of hacking, the sale of personal information, credit card data, drugs, weapons and other illicit items. However, there’s been very little by way of explanation as to what the dark web is and how you go there and this item looks to answer that, purely for research purposes of course.
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How many words is enough?
21/02/2019 Duración: 03minI always push the need for “fresh content” on website because it’s well known that it really helps with your SEO. However, I am often asked how long a blog post or web page should be. Listen to learn more
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What information do I have to publish on my website?
21/02/2019 Duración: 03minI see good sites, OK sites, indifferent sites and some real shockers but it does not matter how good (or how poor) the site, whether pennies, pounds or thousands was spent on the development loads miss out on the provision of basic information. A lot of which is a legal requirement when a business is using a website to promote themselves.
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5 Bad Security Habits you must ditch NOW
21/02/2019 Duración: 05minWe all do silly things when online but here's 5 things you might do that you really should stop doing TODAY!
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2FA or not 2FA, that is the question
21/02/2019 Duración: 06minBut first you need to understand what 2FA is so have a listen to my podcast to learn all about Two Factor Authentication and how it can add an extra layer of security to your internet activity
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How long does SEO take to impact your website?
19/02/2019 Duración: 03minSEO - takes effect immediately, right?Wrong! Have a listen to find out how long SEO can take