Inc. Founders Project With Alexa Von Tobel

After five seasons, sometimes a rebrand is in order. Join host and repeat entrepreneur Alexa Von Tobel for a new season of podcasts with a new title: What was The Founders Project is now For Starters with Alexa von Tobel. You can expect the same deep-dive into the journey of being a founder, from future insights to "pinch me" moments to big wins. Join us each Wednesday. New episodes start on April 3. And if you haven’t already, subscribe on your podcast platform of choice. See you there!

Shiza's career path has been one of pivots: she went from a childhood in Pakistan to college at Stanford. Post-college, she started off at McKinsey, but left for the non-profit world, co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai. And then in 2019, she co-founded Our Place,a mission-driven startup reimagining kitchenware for the modern, multiethnic, global kitchen. Our Place’s designs have resulted in more than 140 patents, waitlists of over 30,000 people and more than 1000 press headlines. The iconic Always Pan has sold out more than 30 times. Shiza shares how learning to cook led her to reimagine the kitchenware industry, how she persevered past 100 investor rejections, and why we often think opportunities are riskier than they are.

As the co-founder of Atomic, a venture fund that builds new companies, Andrew was no stranger to being a founder. But starting Hims in 2017 proved to be his biggest swing yet. He launched Hims to tackle the largest industry in the country that had not yet been touched by modern technology: healthcare. Today, Hims and Hers is a leading consumer health platform powering nearly 9 million medical visits and enabling access for millions of people to a broad range of care, including for mental health, sexual health, and dermatology. Just four years after launching, $HIMS debuted on the New York Stock Exchange. Andrew shares how it felt to get 500 sign-ups in the first week, why it's never been harder to build a brand, and how his time as a concert cellist (playing Carnegie Hall) taught him about accountability. 

What does it take to build the fastest-growing insurance brokerage in industry history? According to Greg Williams, it’s all about thinking three to four years ahead. When he cofounded Acrisure in 2005, he initially questioned the need for another insurance broker. Yet, by bringing his vision of the future into the day-to-day, Acrisure is now the sixth-largest insurance broker globally and the largest independent real estate services company in America. By providing customers with intelligence-driven financial services solutions, Acrisure combines the best of human capabilities with the best of technological capabilities, and is valued at more than $20B. Greg shares why highly successful people think differently, why he’s bullish on proprietary chatbots, and why he focuses heavily on vision and culture.

What does it take to start one of the fastest-growing consumer marketplaces? According to repeat founder Grant LaFontaine, it starts with an open mind. When he and his co-founder Logan Head launched Whatnot in 2019, they went into it know that their starting place and ending place would be completely different. The team opted to be customer-centric instead of vision-driven. Today, Whatnot is a live shopping marketplace that enables anyone to turn their passion into a business. Whatnot is like Twitch-meets-eBay and was most recently valued at $3.7B. Grant shares why they started building with a niche community (Funko Pop collectors), why creativity is vital for consumer startups, and why this generation of shoppers cares about authenticity. 

In 1976, Jim McCann had spent a decade working in a group home for boys and was bartending on the side. A customer at the bar gave him a tip that there was an opportunity to buy a flower shop for $10,000. Jim took the leap and turned that single flower shop on Manhattan's East Side into a billion-dollar omni-channel retailer. He grew store by store, turning on a franchise model, expanding into new gifting categories (from The Popcorn Factory to Harry & David). Through it all, Jim had a knack for adopting new technologies ahead of other retailers. Jim shares where the company's iconic name comes from, how he positioned the company to become the first merchant of any kind on AOL, and why the best way to solve a problem is with a pen and a pad of paper.

Capital One is such an iconic brand that it is hard to imagine a time before it. But when Nigel Morris co-founded the business in 1994, it was wildly innovative—from the products it introduced to the market (like secured credit cards) to a data-driven approach to customer segmentation to an emphasis on team culture. Today, Capital One is one of the largest retail banks in the United States, serving more than 100 million customers across a diverse set of businesses. Nigel's career didn't stop there: he went on to start QED Investors, a fintech venture capital platform that has invested in companies like Credit Karma, Nubank, and Klarna. Nigel shares why Capital One's early success came down to rapid execution, why restlessness is a positive trait for founders, and how one interesting use case of AI is powering one-to-one marketing.

Harley Finkelstein first encountered Shopify as a user. Back in 2006, while in law school, he was one of the first merchants to use the platform. He joined the company in 2010 and now serves as President, helping to scale Shopify to millions of daily active users across 175 countries driving $444B in global economic activity. Today, Shopify is the all-in-one commerce platform to start, run, and grow a business—and is second only to Amazon as the largest online retailer in the US. Harley shares why the future of e-commerce is just the future of commerce, why his favorite motto is "how you do anything is how you do everything," and how being a power extrovert has made him a stronger leader.

Approaching a new industry as an outsider and as a team of one would be daunting for most founders. But Chen Amit, Founder and CEO of Tipalti, was a repeat entrepreneur building in a new arena. In the past 13 years, he has scaled Tipalti— a finance automation suite focusing on global payments and accounts payable—into one of the most highly valued privately-held fintech companies in the globe. With a valuation of $8.3B, Tipalti processes over $43B in payments annually. Chen shares why signing his third customer was his biggest signal of product-market fit, what playing poker taught him about taking calculated risks, and why he relearns his job every eighteen months.

Over the past 13 years, Warby Parker has become synonymous with offering stylish eyewear at revolutionary prices. The company was born back at Wharton in 2010, when a group of classmates—including co-CEO Neil Blumenthal, came together around an idea they couldn't get out of their heads. Since then, Warby Parker has grown to over 200 brick and mortar locations and went public in 2021. They've also hit a giant milestone: distributing 15 million pairs of glasses globally through their Buy a Pair, Give a Pair program, helping people get the glasses they need to learn, work, and achieve better economic outcomes. Neil shares how it took them six months and over 2,000 names to settle on Warby Parker, why getting pricing right was key to their early success, and why empathy is key to business-building. 

The company’s director of finance explains how her job goes well beyond accounting. Tina Hetzer, director of finance at Pink Lily, is one of the rising financial stars who are helping to bring their businesses to the next level. She built Pink Lily’s finance team from scratch and has helped the company become one of the fastest-growing retailers in the country. In this podcast, part of the SAP-sponsored Growth Agents series, Hetzer discusses the cash-flow challenges unique to fashion retailers and explains how working at a smaller, founder-run company can fuel greater collaboration across the organization.  

In 2014, as an engineer at a delivery startup, Daniel Yanisse identified an opportunity to improve a part of the HR tech world that was known to be high on friction. He co-founded Checkr to leverage technology to transform the world of background checks. Today, Checkr is a leading HR tech company that processes over 30 million background checks annually—and has earned a valuation of $5B. Daniel shares why the company is committed to Fair Chance Hiring, how Checkr grew alongside the on-demand economy companies it first served (like Instacart and Uber), and why being new to the industry was an advantage.

Duolingo’s freemium subscription model, beloved brand and strategic investments have allowed it to execute its educational mission and become a cultural touchstone. Matthew Skaruppa, CFO of Duolingo, is one of the rising financial stars who are helping to bring their businesses to the next level. Since he joined the company in 2020, Duolingo has grown its base of monthly active users by more than 80%. Each month, 75 million users hone their language skills on the Duolingo app. In this podcast, part of the SAP-sponsored Growth Agents series, Skaruppa discusses how his analytical background has allowed to him to be a more strategy-oriented CFO. For him, that has meant balancing big aspirations and finite resources, and turning the uncertainties of tomorrow into action today.

Athena Calderone is a multi-hyphenate creator through and through. She is widely known as an interior designer, author, chef, and entertaining expert. Since she launched EyeSwoon in 2012, she's grown the brand from editorial platform into an e-commerce destination and hit major milestones along the way: earning over a million Instagram followers, writing two best-selling books, and launching a collaboration with Crate and Barrel that beat its yearly sales projection in the first 60 days. Athena shares how her parents' careers as hairdressers gave her an early appreciation for aesthetics, why finding your authentic voice takes time, and how she structures her calendar to make space for creativity.

Mitch Reback, CFO of Sweetgreen, is one of the rising corporate financial stars who is helping to take their companies to the next level. When he started, Sweetgreen had 25 stores; today, there are more than 220—and Reback says the company is still in its “infancy.” In this podcast, part of the SAP-sponsored Growth Agents series, Reback takes a deep dive into his role as a growth agent. Capital is the engine that drives growth, and Reback says his job is to make sure the company has adequate capital to grow as well as determining how best to allocate it, including investments in stores, marketing, staff, and technology—or, as he puts it, to push innovation forward in a way that’s capital efficient.

In 2010, after a bad customer support experience for a TV delivery, Girish Mathrubootham decided to build a better solution. He launched Freshworks as the first multichannel customer support system. Today, the product has evolved into a robust suite for IT, customer support, sales, and marketing teams. Freshworks now has three offices across eight countries with over 5,000 employees and more than 65,000 customers. In 2021, Girish took Freshworks public on Nasdaq as the first Indian SaaS company to go public in the US. Girish shares why he believes this is the Indian decade for tech, why UI and design are key for product-led growth, and why "pressure is a privilege" is a motto that resonates.

What if brands were empowered to deliver personalized experiences online, just as well as they could do in a store? That's the idea that underpins Klaviyo, the leading customer and marketing automation platform. Andrew Bialecki cofounded Klaviyo in 2012 and now serves over 100,000 brands, helping them generate $28 billion in revenue for its customers in 2021 alone. Andrew shares why he bootstrapped the business until profitability, how early partnerships can be a key to efficient customer acquisition, and why he feels like he's only achieved 1% of Klaviyo's potential. Original Air Date 12-07-2022

Michael Brown started his career in investment banking, meeting two colleagues who would go on to become his co-founders. After some time in finance, he set out on a new challenge: acquiring and running small businesses. Along the way, he identified a huge mission and plans to dedicate his whole career to this singular focus—helping thousands of small businesses become employee-owned. In 2019, Michael co-founded Teamshares with Alex Eu and Kevin Shiiba. The team has raised over $245M in financing and acquired nearly 90 businesses across the country, stopping the succession problem and building wealth for employees along the way. Michael shares why he operates with a 200-year mentality, why financial education for employees is a critical part of ownership, and why the perfect hire has a mix of kindness and ambition.

What if someone told you they could help you communicate better? That's the mission Max Lytvyn, co-founder of Grammarly, has been on since 2009. After working on plagiarism detection technology, Max realized that the root of plagiarism was people's desire to be better writers. The company was incredibly early to use AI to aid in communication and now has grown to over 30 million daily users and a valuation north of $13 billion. Max shares why their technology started with the mechanics of language, why the first product targeted professional writers, and how his childhood in Ukraine inspired him to become an entrepreneur.

Euan Blair started his career in finance, but he had a nagging interest at the intersection of education and employment. In 2016, Euan launched Multiverse, a tech startup on a mission to create a diverse group of future leaders by building an alternative to university and corporate training: apprenticeships. Today, Multiverse helps over 1,000 organizations hire apprentices to close skill gaps and develop a diverse talent pipeline. The company has trained over 10,000 of these apprentices and earned its status as the UK's first EdTech unicorn. Euan shares why the company's apprenticeships are rooted in high-growth areas like tech, why founders should devote even more time to hiring, and how growing up with his dad as the Prime Minister fostered a deep sense of public service.