Inc. Founders Project With Alexa Von Tobel

In 2012, Saji Wickramasekara took a bold leap: he took a leave of absence from his undergraduate studies at MIT to start Benchling. A computer scientist by training, Saji had also worked in labs and realized just how much was still run on pen and paper. Today, Benchling's technology powers the biotechnology industry, used by more than 200,000 scientists at over 1200 companies and 7,500 research institutions around the globe. Saji shares how he approached building a digital lab for scientists to do their best work, why they offered their early product to academics for free, and what it means to grow a purpose-built business.

At his core, John Colgrove, aka "Coz," doesn't consider himself an entrepreneur. He sees himself as an engineer who loves to build things. But despite that, he is the Founder and Chief Visionary Officer of Pure Storage, a company that uncomplicates data storage—and has a market cap over $11B. Coz co-founded Pure Storage in 2009 to empower every organization to get the most from their data and has grown the business to over 11,000 enterprise customers. He spent 20-years at Veritas Software and holds over 170 patents in computer system design. Coz shares why he hired engineers outside of the storage industry, how to maintain a 10x mentality as you scale, and why hard drives will be a thing of the past.

To build one successful company is a feat. But to do it over and over again? Over the course of his career, Godard Abel has built repeat successes as a serial entrepreneur. Today, he is co-founder and CEO of G2, the world's largest and most trusted software marketplace used by over 80 million people. But he is also the founder of Big Machines (acquired by Oracle) and SteelBrick (acquired by Salesforce). Godard shares how to find joy in the ups and downs of the entrepreneurial journey, how to build a community of trusted peers, and why he believes AI will change everything.

Growing up, V watched his older brother suffer an accident and struggle to access the intensive physical therapy he needed to recover. V has since dedicated his career to solving pain for the 2 billion people around the globe who suffer each year. In 2015, he started Sword Health to free the world from pain and has helped thousands of people along the way. Sword's digital therapist is proven to outperform traditional physical therapy and reduces surgery by 60%. V shares how he made the transition from PhD to CEO, why Sword's success is built on a combination of AI and human-led therapies, and why getting rejected is imported to success.

Melinda is the Founder of Pivotal Ventures in addition to co-chairing the Bill and Melinda Gates Foundation. She has spent much of her life dedicated to promoting gender equality, having invested, donated, and committed $1B to just this cause. Already, she has invested over $65 million in comprehensive federal paid family and medical leave, and they have launched a Future of Longevity Accelerator bringing innovative solutions to elder care. Melinda shares the four key industries that can change society, how her parents taught her to live out her values, and why she found success as a manager by living authentically.

As a serial tech entrepreneur, Greg Jackson entered a new arena in his career in 2016. He decided to shift his focus to the green energy revolution, pursuing a lifelong passion of his to protect the planet. The London-based founder started Octopus Energy Group, which has become the second largest energy supplier in the UK and has expanded operations to 14 countries and 5.1 million customers globally. Greg shares how he's using technology to help tackle climate change, why he's optimistic about the path to renewable energy, and why Al Gore becoming an investor was such a pinch-me moment.

At some point in every tech employee's career, one likely comes into contact with an Atlassian product, from Jira to Confluence to Trello. Scott co-founded Atlassian back in 2001 along with his university friend, Mike Cannon-Brookes, to help unleash the potential of every team. The iconic collaboration company now has over 240,000 customers around the globe and a market value over $40 billion. Scott shares why insatiable curiosity was key to their success, how Atlassian has helped the Australian tech community thrive, and why they've adopted a work-from-anywhere policy and use offices solely for intentional togetherness.

Vikram has spent much of his career as an engineer, managing database storage at Oracle and earning several patents. But in 2015, he officially took on the title of cofounder, starting Lacework to build the security layer for the cloud. The company's thesis hinges on the idea that security problems can be solved through the right datasets. In 2021, Lacework raised a $1.3B Series D round, the largest funding round for any cybersecurity company. Vikram shares why they approach security as a data problem, how they are able to onboard customers within an hour, and why solving the biggest challenges you can is what creates the best company IP and value.

For decades, Kurt House, a Ph.D. in Earth and Planetary Science, has been at the forefront of climate tech. He decided to dedicate his career to helping transition the energy economy into a renewable one—and realized that a critical material shortfall would be one of the biggest hurdles in electric vehicle adoption. So in 2018, he co-founded KoBold, an AI-driven mineral exploration company. KoBold has launched 50 projects on 3 continents, partnered with major mining companies, and is now valued at over $1B. Kurt shares how KoBold's data helps identify locations with anomalously high concentrations of particular elements, why their team combines experienced explorers with technologists, and why failing fast is critical to their business model.

In 2006, Julia Hartz and her cofounders launched Eventbrite, the global self-service ticketing platform for live experiences. Since its start, the company has empowered event creators with seamless technology to bring more events to life. Last year alone, Eventbrite was home to 1.7 million paid events generating $3.3 billion in gross ticket sales. Julia shares how an early focus on self-service helped the company succeed, why she drew on her maternal instinct to guide Eventbrite though the pandemic, and how an early job on the set of TV hit Friends gave her a fear of phone calls. 

In 2019, serial founders Leif Abraham and Jannick Malling came together to launch Public.com, the popular investing platform that allows everyone to invest in stocks, ETFs, crypto, and alternative assets. They set out to build a community around the stock market, and in just a few years, they've scaled to 3 million members. Leif started as a fintech outsider, but took his entrepreneurial experience and accolades—a double Cannes Lions Grand Prix winner who was named one of the Top 10 Minds in Digital by Adweek—to create a fintech platform that members love. Leif shares how they work to build an emotional connection with users, why it's important to have a "black swan" playbook to prepare for major market events, and why he believes in playing the long game with business relationships.

Do you know your neighbors? When Nextdoor was founded in 2008, 50% of Americans knew one or none of their neighbors. Fast-forward and Nextdoor now connects 81 million neighbors across 11 countries, building both digital and real-world connections. Sarah Friar joined Nextdoor as CEO in 2018 and took the company public in 2021 under the ticker symbol KIND. Sarah shares how her childhood in Northern Ireland during The Troubles gave her a lifelong belief in the local power of community, how Nextdoor leverages AI to encourage kindness on the platform, and why one of the company's biggest moments to date was bringing together 18 million people in person around the Queen's Jubilee. 

For anyone who's ever smelled one of her iconic scents, Jo Malone needs no introduction. Described as an "English scent maverick," Jo has created some of the world's most-loved fragrances. Her first company, Jo Malone London, gained cult status around the world and was sold to Estée Lauder, and in 2013, she launched her Jo Loves, a global fragrance brand. Jo shares how scent has been a superpower since childhood, how she conquered a bout of anxiety by jumping out of a plane, and why the desire to create led her back to the founder seat.

In 1998, Sara Blakely set out with a big idea to revolutionize the undergarment industry. Overnight, she went from being a frustrated consumer to the brilliant inventor of SPANX. Sara acted as the product's number one salesperson, using her skills honed in fax machine sales to get SPANX everywhere from the shelves of Neiman Marcus to Oprah's Favorite Things. Sara was named one of the 100 Most Influential People in the world by TIME and was featured on the cover of Forbes Magazine as the youngest self-made female billionaire. Twenty-two years after starting the company, Sara sold a majority stake to Blackstone and became Executive Chairwoman. Sara shares how SPANX has been profitable since day one, why what you don't know can actually be your greatest asset, and why it's important to bucket your days to spend time on what you're best at.

What does the rise of video-forward platforms like TikTok and Snapchat mean for how we work? That's the question Joe Thomas and his co-founders set out to solve at Loom, the video communication platform for async work. They started Loom in 2015, long before the pandemic, and have scaled the platform to 21 million users and more than 215 million "looms" recorded. Joe shares why it took a few product pivots to find real user traction, why asynchronous work is more inclusive, and why he invests 6 hours on Mondays in one-on-ones with his direct reports.

Julie Rice is no stranger to building massive brands. In 2006, she co-founded the fitness phenomenon, SoulCycle, with her business partner Elizabeth Cutler. They scaled SoulCycle from a small dance studio to 60 spin studios across the country, attracting Equinox as a buyer. Along the way, they realized while people came for the workouts, they stayed for the community. Julie and Elizabeth are back in the founder seat with their newest venture, Peoplehood. They have pioneered a guided group conversation practice designed to create new relational habits. Julie shares why she's working to combat the loneliness epidemic, how it feels to be a second-time entrepreneur, and why her family's weekly observance of Shabbat is key to recharging for the week ahead. 

In 2021, Dave Rogenmoser got access to the OpenAI beta. He quickly spotted a giant opportunity: using GPT-3 to help people write great content more quickly. He co-founded Jasper and in under two years, scaled the company to over 100,000 users and a valuation of $1.5 billion. Today, Jasper is an AI-powered content platform working with increasingly large enterprises. Dave shares how AI-powered content became a must-have for companies, why he believes the world won't be dominated by a singular language model in the future, and why his next entrepreneurial swing after Jasper may be found on the golf course.

Over the course of her career, Divya Gokulnath has gone from teacher to cofounder of the world's largest edtech company. In 2011, she co-founded BYJU'S with her husband, Byju Raveendran, to create a world where every student can learn better. By harnessing technology, BYJU'S has scaled to educate over 150 million students around the world, and the company has become India's most valuable startup. Divya shares why her biggest strength comes from starting as a teacher, how BYJU'S assesses every acquisition through three specific parameters, and why being the founder of a hyper-growth company is like being "an elephant with wings."

John Berkowitz's default is to be in problem-solving mode. So after selling his first company Yodle for $340 million, he was ready to get back in the ring. In 2015, John started OJO, an industry-leading real estate technology company that partners with the top real estate teams and agents to deliver value for millions of consumers. OJO was early to use AI to help people navigate the world of real estate. John shares how the company delivers personalization at scale, why it's important to stay curious, and why he treats OJO as a family business and considers his wife and four kids as an extension of his executive team.

Over lunch with a nurse friend, Heather Hasson realized that the whole experience of buying scrubs—from the shopping process to product quality—was subpar. So she and co-founder Trina Spear set out to create a direct-to-consumer brand dedicated to modern healthcare professionals: FIGS. They went from selling scrubs out of a car in 2013 to going public in 2021 at a valuation of over $5 billion. FIGS was the first company led by two female co-founders to ever be taken public. Trina shares how the company quickly pivoted during Covid to produce protective gear, how leading a public company forces improvements in areas that are not working, and what she learned from her first job as a waitress at Johnny Rockets.