Paper Planes Podcast

For our second episode of The Fractional CMO Podcast, we are joined by Jamie Gilbert-Smith, from Occam Strategy — a marketing powerhouse who’s helped brands cut through the noise with clarity, confidence, and creative thinking. He’s got thoughts on aligning brand and business strategy, moving fast without breaking things, and why marketing doesn’t need to be complicated to be effective. Jamie's LinkedIn - linkedin.com/in/jamie-gilbert-smith-b777726 Occam Strategy - https://www.occamstrategy.au/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

For our first episode of The Fractional CMO Podcast, we are joined by Kristy Hunter from Hunter Marketing Co. where we discuss the unique role of a fractional CMO and how they differ from traditional consultants. Learn how they integrate into businesses, offering strategic insights and hands-on implementation to drive success. Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/ Hunter Marketing Co. - https://www.huntermarketing.co/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

Our very own marketing guru, Simon, is joined by Selina Donnelly who owns finance company HSA Growth. In this episode we discuss challenges of running a small business and Simon helps Selina with some marketing strategies to implement into HSA Growth. Selina's LinkedIn - https://www.linkedin.com/in/selina-donnelly-13312b57/ HSA Growth LinkedIn - https://www.linkedin.com/company/hsa-growth-partners-pty-ltd/?viewAsMember=true Instagram - https://www.instagram.com/hsafinancepartners/ We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In today's episode, Simon is joined by SEO guru Maddison Ryan, Founder of The Digital Hub. She has helped a diverse range of companies improve their visibility on search engines. Maddison's LinkedIn - www.linkedin.com/in/maddisonryan1 The Digital Hub - www.thedigitalhub.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

This week, Simon is joined by an award-winning CEO, speaker, and advocate whose journey from entertainer to immigrant to global leader exemplifies resilience, authenticity, and purpose. Elena Gosse OAM transformed her husband’s small business of three into AIS Water, a globally recognised, multi-award-winning water disinfection manufacturing company. Elena's Bio - www.elenagosse.com.au LinkedIn - linkedin.com/in/elenagosse AIS Water - www.aiswater.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

This week's episode we are joined by Chanel Clark from The Marketing Club, an ecosystem where marketers from diverse backgrounds can connect, learn, and grow. Chanel founded the club and TMC is run purely by marketers, for other marketers and is a growing community of over 8000 across Australia and New Zealand. The Marketing Club: https://www.themarketingclub.org/  Chanel's LinkedIn: linkedin.com/in/chanel-clark-155630b0  We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In this episode, Simon is joined by CEO of Maleny Dairies, Stephen Tait, where we talk about all the things that go into managing a large successful dairy farm, supply chains,  product branding and much more. Stephen's LinkedIn - linkedin.com/in/stephen-tait-2570447 Maleny Dairies - www.malenydairies.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In this week's episode, Simon is joined by the exceedingly accomplished Taryn Williams, a multi-award-winning Founder and CEO. A former model, at just 21, Taryn founded WINK Models, which grew to become one of Australia's most successful commercial modelling agencies. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, and is already being used by some of Australia’s biggest brands. Taryn's Bio - www.tarynwilliams.com.au/bio WINK Models - www.winkmodels.com.au #Gifted - www.hashgifted.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

This episode, Simon Dell chats to Annika Pol, Buying Manager at TradeMutt.com. We learn about how TradeMutt came to be, their mission to raise awareness for mental health in blue-collar spaces and touch upon other topics such as 'fast fashion'. Instagram - @TradeMutt LinkedIn - @TradeMutt We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In this episode, we're joined by expert marketers Charlie Syme, Kristy Hunter and Sarah Leal, as we dive into the challenges of dealing with difficult clients! Pigface Marketing: www.pigface.au Hunter Marketing: www.huntermarketing.co Saint & Queen: www.saintandqueen.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

Daniel Cooper, better known by his artist name as Martian, has been making waves in the Australian music scene for a long time. He came to my attention when I watched a video of him talking about his strategy for building his fan base, which counters many mainstream marketing strategies. I chatted to him about his approach and how that might apply to other businesses. Instagram (Marketing) - @ThinkDfrntau TikTok (Marketing) - https://tiktok.com/@dfrntau Instagram (Music) - @TheBoyMartian We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In this fascinating podcast episode, Simon Dell chats with Karina McKinnon, the CEO and Owner of Copywrite.com. Discover how Katrina started her business and how copywrite.com has helped many businesses tell their story. Karina also shares her insights on how AI is reshaping the industry, shedding light on the coexistence of human creativity and AI's role as a copilot in content creation. We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

On episode 130 of the Cemoh Marketing Podcast, Simon speaks with Andrew Borg, Marketing Manager at Hicaliber. Andrew has extensive experience in unlocking the power of first-party data to connect and nurture relationships with customers. Listen to his insights from working with one of Australia's most iconic retailers City Beach and national homebuilder G J Gardner, and his current plans to invigorate the real estate sector to provide a better user experience. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx

On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific. EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world's growing infrastructure.  We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our Youtube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx

On episode 128 of the Cemoh Marketing Podcast, Simon speaks with Sean Steele, Founder of Scale HQ about growing and scaling your business. After 17 years of working in buying, building, transforming, and education businesses helping other people build and maximise their education portfolio, Sean has moved away from working in other businesses to building his own at Scale HQ. In the past two years Sean has been creating a business in Scale HQ to support founders who want to scale up from seven figures to eight figures establishing a space for them to come to for advice, education, and community. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our Youtube channel to learn more marketing tip

We are back in 2023 and on episode 127 of the Cemoh Marketing Podcast, Simon speaks with Yas, Former CEO and Founder of Circonomy. We learn about how Yas turned a simple idea into a Charity and then on to be a Social Enterprise. Circonomy started in 2013 as 'The World's Biggest Garage Sale' and is all about a world where nothing useful goes to waste. Circonomy are throwing away the take-make-waste economy and turning it into a circular economy. They take the surprise chain and turn it into the supply chain.  We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our Youtube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx

In this episode of the Cemoh Marketing Podcast, Simon Dell speaks with Rob Godwin, Australasian Director of Lovehoney.⁠ ⁠ Lovehoney is an incredible business that sells sex toys, lingerie, erotic gifts and more. They started in a small shed in West End and is now in some of the biggest warehouses in Eagle Farm. We love to know what you think so, give us a rating and review on Apple Podcast.    Follow us on Instagram here to get more advice on marketing, branding and business.    If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast...

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Todd Fisher, CEO of CallTrackingMetrics. The two discuss how CallTrackingMetrics can help a business’ sales teams and marketers work better together. Todd mentions that even in this modern day and age, phone calls are the predominant voice conversation-driven technique.  We love to know what you think so, give us a rating and review on Apple Podcast.    Follow us on Instagram here to get more advice on marketing, branding and business.    If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com   Please remember to give us a rating and review on Apple Podcast!  https://podcasts.apple.com/au/podcast...

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Blake Hutchinson, CEO of Flippa. The two discussed how buying and selling existing digital business is a growing area of interest for investors and entrepreneurs alike. Blake mentions how Flippa is the leading marketplace globally to buy and sell sites, blogs, stores and other digital businesses. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

This episode brought up an exciting topic on how live video streaming is changing marketing, interviewing Jonathan Poynter- Founder of Nimbler Digital and Streaming House. During the pandemic, evolution of Livestreaming has shortened the gap between physical contact with brand and digital world. How important is a host to livestream success? What should you do to increase your conversion rate with livestream content? How to grow your audiences/viewers? - all will be explained in this podcast. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcast