Paper Planes Podcast

Does web design really impact user experience and your business conversion? Simon Dell speaks to Dmitrii Kustov - CEO of Regex SEO, a Houston-based Internet Marketing company which focuses on SEO consulting, PPC, Internet Marketing Project Management and Search Engine Optimization for database and software development. User experience optimization is one of the biggest concerns to Dmitrii, he also explained how much businesses should spend on Marketing, particularly SEO and gave insight of building relationship in the industry - All on this episode! Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

Helping brands scale with performance paid advertising. Simon Dell speaks to Jeremy Gillespie, founder of Built To Scale - Growth Agency, about the performance-based model and crafting irresistible E-Commerce offers to increase AOV & conversion rate. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

It takes a lot of work to trust an online service with your health. Simon Dell speaks to Tom White Co-founder & Chief Operating Officer at Maxwell Plus about the challenges and lessons with marketing an online service using AI & specialist doctors to detect prostate cancer early. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

Ever wondered what the heck is an NFT (Non-Fungible Token)? Simon chats with CEO of DeFi Link, Riley James to answer some of those burning questions around NFTs and how they relate to marketing. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to truly deliver purpose and experience through your brand. 

Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of boards, helping women progress out of corporate life into board positions. In this episode, Cheryl takes us through how to better understand your brand; the value and skills you provide, how to select the right boards and where opportunities are to upskill. Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key to being a successful marketer, that you’ve got to question everything.  Additionally, you’ve got to relate to everyone as an individual and recognise and understand who they really are. 

Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, and fellow podcast host Scott J. Miller joins Simon Dell to talk through new approaches to marketing. They discuss how the change of the world is creating new marketing strategies; they touch on Scott's interview with Matthew McConaughey and the new release of Scott's book "Marketing Mess to Brand Success."  If you are looking for an entertaining episode on how you can approach marketing differently, then take a listen. 

It's all about content! How often do we hear that as marketers, but do we really know what that looks like in practice? Is it about volume, keyword research, backlinks or quality? Simon talks with the CEO of Codeless & Wordable, Brad Smith, who is all about content, the creation, production and optimisation. Giving his insights on the do's and don't when creating content. How best to use your content to work for your business and not against it. Brad also takes us through what makes up good content, what to avoid when creating content and how to use content to boost your ROI. 

The growth of e-commerce has brought significant opportunities to retailers, as most of us would have shifted from in-store to online channels. But what does that mean for the people responsible for getting our packages from the retailers to our homes? In this week's episode, Simon talks with Mark Mcginley, CEO of Couriers Please, who gives some insight into the business of couriers and how new shopping habits have impacted them. 

Are you starting to tear your hair out, thinking, how do I really keep my customer loyal? Stress no more. This week we talk about all things loyalty marketing, how to kept your customer loyal, how to keep them coming back and most importantly, how to keep them spending with you. Joined by fellow podcast host and loyalty marketing expert Paula Thomas. Simon and Paula give you everything you need to know on how to keep your customers loyal. Don't forget to check out Paula's Podcast "Let's Talk Loyalty" https://podcasts.apple.com/ie/podcast/lets-talk-loyalty/id1477471222 We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Ever wonder what happens at the end of fishing rode once it's launched into the ocean? Simon talks with Phil West, the co-founder of Siren Cameras, about his amazing story of creative innovation and developing a product for a market that not many people had insight on. Listen in to learn about Phil and his partner's journey to get their product to market.

Being able to generate leads for your business is key to growing your business, but how do you generate leads? In this episode, Simon chats with Jaclyn Curtis, COO of Bant.io, a B2B lead generation solution, who has developed a solution that will help you generate leads and grow your business. Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

Ever wondered why does a customer choose one retailer instead of other? In this week's episode, Simon chats with Richard Hammond, founder & CEO of UnCrowd, who has devised a solution that helps retailers get the best business by answering this particular question. If you like what you hear, don't forget to give us a rating and review on Apple Podcast! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Simon Dell chats with Growtion Managing Director Mal McCallion on the value of building online trust through marketing content.  You can contact Mal McCallion here. Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Simon chats with Lisa Macqueen, CEO of Cleancorp, about taking the leap and launching her own cleaning business. Lisa provides insight into her journey, from launch to industry leader and how to stand out in a highly competitive environment. You can contact Lisa Macqueen here. Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Simon chats with Pace PR President and Founder, Annie Scranton on being your brand's own publicist. You can contact Annie Scranton here: https://www.linkedin.com/in/anniescranton/ Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Simon Dell discussed with Liza Nebel, the founder of Blueocean, about how AI can help inform marketing and branding strategies. Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Simon Dell discussed with David Khim about how to use content marketing to sustainably and economically grow a business (no matter the scale). Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com 

Simon Dell discussed with Brooke Burns about how businesses can grow with PR effectively. Brooke Burns is a hospitality PR specialist and podcast host of The PR Pod. You can connect with Brooke here: https://www.linkedin.com/in/brooke-burns-pr/ Check out The PR Pod here. - Please remember to give us a rating and review on iTunes! Our Instagram page is here. Contact the team at www.cemoh.com or Simon here. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com