Shopify Across The Pond

Specifically, Will discusses:Why relying on paid acquisition can't be a long term approach.Some of the key (and quite easy) areas to focus on to build up customer lifetime values.Why CVO is the new CROTo find out more about Will and to connect, click here. 

Specifically, Cyndi discusses:Parkinson's Law - the Why of Profit FirstBank Accounts and Cash Flow - the How of Profit FirstCredit Cards and Debt - when to use them in Profit FirstTo find out more, and to connect with Cyndi, click here

Specifically, Juliana discusses:marketing wins vs business winsCustomer Value Optimization (CVO) and how to make CLV the centre of your growth strategyWhy loyalty and retention should be approached as non-transactional objectivesTo find out more about Juliana, connect with her here

Specifically, Kaleigh discusses:Shifts within the omnichannel landscape due to COVIDWays brands are leveraging influencers in interesting waysThe future of online retailTo find out more and connect with Kaleigh, click here.

Specifically, Rob discusses:Building a brand and community.Scaling through generating a profit and free cash flow.Thinking big and challenging impossible.To find out more and connect with Rob, click here.

Specifically, Mike discusses:What 'Surge' is and how to identify it.How to take action when you've identified a SurgeWhat surges Mike can see in the eCommerce space.To find out more about Mike and to get supporting resources for this podcast, click here.

Specifically, Richard discusses:Personal Storytelling.Purpose, sustainability and doing the right thingPandemic learnings and shiftsTo find out more about Richard, and to connect, click here

Specifically, Jeremy discusses:How to find your passion.How to make the jump from corporate to own boss.Things you need to make sure you do when starting out.To find out more about Jeremy and to connect, check out his Linkedin profile here.  

Specifically, Taylor discusses:How IOS14 is an opportunity to look at how we drive traffic.How IOS14 can be approached with some simple steps.What the future will bring for the use of data for marketers.Check out the great resources from Taylor below that he discusses in this podcast - https://commonthreadco.com/blogs/coachs-corner/apple-privacy-facebook-advertising-ecommercehttps://commonthreadco.com/blogs/coachs-corner/facebook-attribution-window-ads-conversion-tracking-ecommerce

Specifically, Iris discusses:Website optimization - building the key funnels and how to tell where the leaks are.Marketing channels analysis - how to measure it rightHow to tell how each change to your website impacts salesTo get 20% off Oribi for 3 months, use code blendcommerce on https://oribi.io/.

Specifically, Brett discusses:Why is it important to discover who is your target audienceDoes your brand remain consistent across the entire customer journey?Does 'brand' really matter for businesses to be successful?  

To find out more about international marketing from Katarina, take a look at her guest post for Blend Commerce, here. 

In this episode, Jeremy Horowitz from Messenger Mastermind explains how adding an SMS marketing channel can grow your business. He also dives into how SMS marketing supports email growth to help boost open rates, click-through rates, and even sales.

Becoming a B Corp is a big commitment. There is a threshold needed to become a B Corp and a fair bit of work to do to get these processes in place.  We also discuss the 5 pillars of being a B Corp and how sustainability doesn't have to affect profitability.

Are you ready for Brexit?  Don't worry.  No one is.  The trade deal was finalised so late into December that most merchants are still trying to work out what they need to do to get ready.  Join Adam and Rachel in this episode to find out how you can get the process started and be ready to trade under the new Brexit rules.

To find out more about Rand and SparkToro, please visit https://sparktoro.com/.Please also visit the Blend Commerce YouTube Channel to see a full video recording of this podcast.

Specifically, Daniel discusses:Why it's important to focus on profit rather than sales.How to figure out if the business will provide you with enough money to quit your job.Why you shouldn't run Facebook ads right away.

Specifically, Mark discusses:The 3 phases of launching a new product.Why you need to build Hype.How CVG started to grow faster as they became less dependent on Facebook.

In this episode, the founder of Budai Media, Daniel Budai talks about how email and other retention marketing channels can change what your brand means to your audience.Specifically:Why email marketing is still relevant in ecommerce in 2020What else beside email to increase your retention? SMS, Messenger, loyalty programs, push.Tactics for Q4

Specifically, Stewart discusses:Every eCommerce business should have a content streamHow to develop relationships using contentWhat I learned in the first 6 months of growing my own audience