Ad Age Marketer's Brief

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 130:39:05
  • Mas informaciones

Informações:

Sinopsis

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

Episodios

  • How phone company Nothing relies on viral moments and earned media to build its brand

    14/05/2025 Duración: 24min

    Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.

  • How Xochitl tortilla chips plan to grow brand awareness

    07/05/2025 Duración: 24min

    CEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new look

  • Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once

    30/04/2025 Duración: 22min

    Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

  • How Roundel is leading retail media 3.0 with data, scale and shopper trust

    28/04/2025 Duración: 17min

    Roundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.

  • From Method to Dropps, Dorward looks to repeat success

    23/04/2025 Duración: 23min

    CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.

  • How Rowan grew from piercing ears at Target to operating its own shops

    16/04/2025 Duración: 22min

    CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience

  • How Nordstrom’s retail media network has evolved and what’s next

    09/04/2025 Duración: 20min

    VP Aaron Dunford talks about moving from transactional to experiential

  • What's next for Athletic Brewing

    02/04/2025 Duración: 23min

    CMO Andrew Katz on expanding availability and withstanding new competition

  • How footwear brand HeyDude is using parent Crocs marketing playbook

    26/03/2025 Duración: 21min

    CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney

  • Volkswagen and Saturday Night Live

    19/03/2025 Duración: 22min

    Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.

  • How Samsung is using creators to develop AI smartphone features

    12/03/2025 Duración: 24min

    CMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AI

  • Inside the marketing playbook of Major League Soccer

    05/03/2025 Duración: 25min

    CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league

  • Behind the rise of 7 Brew coffee chain

    26/02/2025 Duración: 27min

    CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy

  • How the Anaheim Ducks’ rebrand is winning on the ice

    19/02/2025 Duración: 21min

    CMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a bite

  • How Verizon approaches Super Bowl marketing

    12/02/2025 Duración: 21min

    VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX

  • How Eli Lilly is approaching GLP-1 marketing and what’s next

    05/02/2025 Duración: 19min

    Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market

  • Why Anthropologie is starting its ad campaigns earlier than ever

    29/01/2025 Duración: 19min

    Whimsical brand began a Valentine’s Day push in late December

  • Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary

    22/01/2025 Duración: 19min

    President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.

  • How DTC brand Rothy’s uses its community as a focus group

    15/01/2025 Duración: 21min

    CMO Jamie Gersch talks about product innovations from listening to customers

  • How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition

    08/01/2025 Duración: 25min

    Aron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast

página 2 de 18