Sinopsis
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodios
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How phone company Nothing relies on viral moments and earned media to build its brand
14/05/2025 Duración: 24minNothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.
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How Xochitl tortilla chips plan to grow brand awareness
07/05/2025 Duración: 24minCEO Jolie Weber joins the Marketer’s Brief podcast to discuss the brand’s partnerships and new look
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Roblox’s CMO on how the platform targets gamers, creators, developers and brands—all at once
30/04/2025 Duración: 22minJerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.
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How Roundel is leading retail media 3.0 with data, scale and shopper trust
28/04/2025 Duración: 17minRoundel’s Monique Perlmutter on scaling retail media through omnichannel strategy and trust.
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From Method to Dropps, Dorward looks to repeat success
23/04/2025 Duración: 23minCEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.
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How Rowan grew from piercing ears at Target to operating its own shops
16/04/2025 Duración: 22minCMO Robin Page talks about how Rowan has disrupted the in-person piercing experience
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How Nordstrom’s retail media network has evolved and what’s next
09/04/2025 Duración: 20minVP Aaron Dunford talks about moving from transactional to experiential
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What's next for Athletic Brewing
02/04/2025 Duración: 23minCMO Andrew Katz on expanding availability and withstanding new competition
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How footwear brand HeyDude is using parent Crocs marketing playbook
26/03/2025 Duración: 21minCMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney
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Volkswagen and Saturday Night Live
19/03/2025 Duración: 22minRachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW’s SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.
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How Samsung is using creators to develop AI smartphone features
12/03/2025 Duración: 24minCMO Olga Suvorova joins the Marketer’s Brief podcast to talk about creators and use cases for Galaxy AI
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Inside the marketing playbook of Major League Soccer
05/03/2025 Duración: 25minCMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the league
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Behind the rise of 7 Brew coffee chain
26/02/2025 Duración: 27minCMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy
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How the Anaheim Ducks’ rebrand is winning on the ice
19/02/2025 Duración: 21minCMO Merit Tully discusses the ‘Orange Country’ reinvention, recalling the mighty Disney era—with a bite
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How Verizon approaches Super Bowl marketing
12/02/2025 Duración: 21minVP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIX
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How Eli Lilly is approaching GLP-1 marketing and what’s next
05/02/2025 Duración: 19minChief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma market
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Why Anthropologie is starting its ad campaigns earlier than ever
29/01/2025 Duración: 19minWhimsical brand began a Valentine’s Day push in late December
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Kimberly-Clark’s John Starkey on Kleenex’s 100th anniversary
22/01/2025 Duración: 19minPresident of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn’t rooting for a bad cold and flu season.
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How DTC brand Rothy’s uses its community as a focus group
15/01/2025 Duración: 21minCMO Jamie Gersch talks about product innovations from listening to customers
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How Mint Mobile is trying to maintain challenger appeal after T-Mobile acquisition
08/01/2025 Duración: 25minAron North, Mint's strategic advisor and former CMO, outlines the brand's marketing approach on the Marketer's Brief podcast