Ad Age Marketer's Brief

Casey Lewis, author of youth trends newsletter After School, looks back on the most viral social media trends of 2024 and how they shaped brand marketing

Branding expert David Placek came on the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services

Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date

Steven Tristan Young discusses growth of resale and role of Secondhand Sunday

Four-year-old brand strives to bridge the communication gap around female-focused health care

TransUnion’s Marc Vermut shares how you’ll maximize ad spend by speaking to the right people

Tara McRae talks about Puma’s recent Olympics push and how the brand collaborates with partners such as Rihanna

Joanne Davis, author of the new book "How to Get Your Agency to Jump Through Brick Walls—Without Paying More," shares lessons learned over 24 years in the agency search consulting business, including how to create effective briefs and what do do in the face of executive turnover. She also gives her take on what the rise of project work means for the business.

Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness  for the Ultra Open headphones

VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking

Paul Basford of William Grant & Sons discusses marketing strategies and industry trends

CMO Kyle Watson talks healthy trends and strategic Gen Z marketing

CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program

CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shopping

GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products