Ad Age Marketer's Brief

‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says

CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversary

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcast

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s ahead

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Creative Director Kelly Warkentien talks about being more cost effective and flexible

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.

New CMO breaks down his priorities and offers Super Bowl advice

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.