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Free Marketing: How Firstbase Generated 80M Twitter Impressions That Led To Mega Customers and Financing From a16z
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:26:40
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Sinopsis
Today’s guest is Chris Herd, the CEO and founder of Firstbase which is an all-in-one SaaS platform for the supply and management of assets and equipment to remote workers. After founding a remote financial technology company, Chris discovered the challenges of having a remote team which led him to found Firstbase. Since late 2019, the company has now raised over $15 million, a lot of which can be attributed to Chris’s presence on Twitter. Today he explains how he managed to generate 80 million Twitter impressions in the space of a year and how he has used the platform as his primary acquisition channel, as well as a great tool for building relationships with key decision-makers at some of the biggest investment companies and venture capital firms in the world. Tuning in you’ll hear Chris’s advice on what type of content to share, the importance of consistency, the role of spontaneity, and how to inspire conversation through the platform. Chris also shares some profound insight into the future of remote work o