Sinopsis
A blog on startup growth/internet marketing, productivity, startups, and entrepreneurship. Get ACTIONABLE insights from top tier entrepreneurs and Eric as he grows his marketing agency, Single Grain.
Episodios
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2026 LinkedIn Marketing Strategies That Actually Drive Revenue
23/10/2025 Duración: 09minIn this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn. TIMESTAMPS (00:00) Why LinkedIn still wins (00:28) Consistency over volume (01:05) Horizontal video advantage (02:22) Scaling with Opus (03:36) Carousels that convert How to Connect IG: / ericosiu X: / ericosiu
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SEO Isn't Hard It's Misunderstood
20/10/2025 Duración: 07minIn this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery. TIMESTAMPS (00:00) Why SEO is misunderstood and what’s changed (03:00) The rise of search everywhere optimization (06:00) Optimizing for LLMs, AI overviews, and alternative search engines (09:00) Channel mastery: platform-first strategies for growth (12:00) Adapting and thriving in a changing search landscape
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SEO Will Change in 2026
16/10/2025 Duración: 08minIn this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search. KEY TAKEAWAYS AI won’t replace human SEOs—adapt, don’t fear Optimize for AI overviews and brand citations Repurpose content across every search platform CHAPTERS (00:00) SEO in 2026 Overview (01:42) AI + Human Collaboration (04:10) Search Everywhere Optimization (07:58) Declining Web Traffic & AI Overviews (11:33) Content Updating & Consolidation HOW RO CONNECT IG: / ericosiu X: / ericosiu
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Setting Up Marketing Agents in Minutes: A Step-by-Step Guide
15/10/2025 Duración: 09minIn this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You’ll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep agent with social research ● Scale MCP sub-agents for marketing ROI TIMESTAMPS (00:00) AI agents intro and goals (00:19) Lindy setup and templates (04:34) Replit agents and Slack bot (06:44) Claude Code MCP with Cursor (08:21) Agentic leverage and workflow tips
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12 Marketing Agents You Need to Make You Mega Rich
13/10/2025 Duración: 14minIn this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boost revenue, and create a truly AI-driven marketing engine. Key takeaways ● AI sub-agents automate full-funnel marketing operations ● Leaner teams can now scale faster with AI-driven insights ● The future of marketing is orchestration, not just automation TIMESTAMPS (00:00) Introduction to AI Agents in Marketing (00:49) SEO Optimizer and CRO Scientist (04:31) Email, Ads, and Webinar Automations (07:50) PR, Partnerships, and Content Repurposing (12:07) Analytics and Persona Refinement How to Connect: IG: / ericosiu X: / ericosiu
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8 Boring Marketing Strategies That Always Make Money
08/10/2025 Duración: 14minIn this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what’s trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach
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I Built 5 Agents in 30 Minutes to Save Me 20+ Hours of Work
06/10/2025 Duración: 10minIn this episode, Eric shares how AI agents are already reshaping his workflow by automating tasks and unlocking more time for strategic, high-impact work. From recruitment and lead generation to outreach and meeting prep, he breaks down practical examples of how agent-based systems enhance team productivity and redefine the future of work. TIMESTAMPS (00:00) Building a Foundation of AI Agents (02:49) Enhancing Team Performance with AI Workflows (05:40) Leveraging AI for Recruitment and Lead Generation (08:28) Personalizing Communication with AI Agents (09:54) Preparing for Meetings with AI Research
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How to build AI Agents from scratch with Lindy CEO Flo Crivello.
29/09/2025 Duración: 35minI sit down with Flo Crivello, CEO of Lindy, to talk about how AI agents are transforming workflows, saving hundreds of hours, and opening new growth opportunities. We cover everything from automating LinkedIn engagement to building agents that handle SEO, influencer marketing, and even team management. If you’re serious about the future of business and marketing, this conversation will show you what’s next. Chapters: 00:00 Keeping the top 20% of marketers 02:00 What Lindy does and why it matters 03:15 Automating viral LinkedIn posts 06:00 Natural language workflows explained 10:00 Scaling content with AI agents 14:00 Finding influencers with AI 17:30 Building agents for personal productivity 20:00 How to use AI memory in workflows 23:00 Why companies need an AI czar 26:00 Turning meetings into content 30:00 Remote vs in-office for creativity 34:00 Final thoughts on AGI How to Connect IG: / ericosiu X: / ericosiu
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$0.25 AI SEO: Crush Your Competitors
25/09/2025 Duración: 11minAI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing. TIMESTAMPS (00:00) Introduction to $0.25 SEO Strategies (02:59) Leveraging AI for SEO Optimization (06:07) YouTube and Content Ideation (08:52) Conversion Optimization and A/B Testing (11:04) Future of SEO and AI Integration How to Connect: IG: / ericosiu X: / ericosiu
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Snapchat Ads Complete Beginner’s Guide
22/09/2025 Duración: 11minIf you’re not running Snapchat Ads right now, you’re leaving money on the table. In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits so you can test risk-free. Whether you’re new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads. Timecodes ⏰ (00:00) Why Snapchat Ads Still Work in 2025 (01:30) Setting Up Your First Campaign (02:55) Installing Snap Pixel & Tracking Events (04:40) Building and Launching Campaigns with Ad Credit (06:45) Creating High-Impact Ad Creatives (08:15) Testing, Optimization & Scaling for ROI (11:00) Final Thoughts and Next Steps How to Connect:
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6 INSANE ChatGPT-5 Use Cases to Grow Your Business
17/09/2025 Duración: 12minIf you’re not exploring ChatGPT-5 use cases right now, you’re already falling behind. In this episode, I break down six insane ways ChatGPT-5 is transforming business—from autonomous multi-step agents to deep research, workflow automation, and custom AI teammates. You’ll see how these tools can plan travel, absorb massive knowledge bases, integrate with your live business data, and even create specialized sub-agents for SEO, finance, and more. Whether you’re running marketing campaigns, streamlining operations, or scaling a company, this is where the biggest opportunities are right now. (00:00) Six ChatGPT-5 Use Cases That Will Make You More Money (00:18) Multi-Step Automation for Travel Planning (02:05) Deep Research with Bigger Context Windows (04:56) Integrating ChatGPT-5 with Business Tools (MCP) (07:13) Building Specialized Workflow Agents with Cursor + Claude Code (10:25) Creating Custom AI Teammates for Onboarding & Training (11:37) Conclusion & Next Steps How to Connect: IG: /ericosiu X: /ericosiu
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I Built 6 AI Employees in 10 Minutes (They Don't Sleep)
10/09/2025 Duración: 27minIf you’re not building AI employees right now, you’re already falling behind. In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I’ll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leverage tasks. Using tools like Cursor and Claude Code, I’ll walk you through how to actually set this up and where the real opportunities lie. Timecodes⏰ (00:00) Introduction to AI Employees (02:15) The Future of Work with AI (05:30) Setting Up Your AI Command Center (08:45) Creating Sub-Agents with Claude Code (12:00) Leveraging AI for Content Repurposing (15:20) AI in Marketing and Recruitment (18:45) Real-World Success Stories (22:00) Conclusion and Next Steps How to Connect: IG: / ericosiu X: / ericosiu
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Proven Marketing Strategies To Create Explosive Growth in 2025
01/09/2025 Duración: 17minThe fastest-growing companies aren’t just using AI—they’re reinventing marketing with it. In this video, I break down how AI is transforming marketing by enhancing proven strategies and making campaigns more efficient. From leveraging AI in email and SMS, precision targeting in account-based marketing, and applying the “Three Rs” in content creation, to building automated systems, recruiting top talent, and even shaping product development—AI is becoming the backbone of modern growth. I also share practical tools and real-world examples to help you apply these strategies today. TIMESTAMPS (00:00) Introduction to AI Marketing Strategies (00:29) Proven Strategies Enhanced by AI (03:48) Email and SMS Marketing with AI (06:03) Account-Based Marketing: Precision Targeting (09:10) Content Marketing: The Three Rs (10:00) Building AI Systems for Automation (13:17) Recruiting Top Talent with AI (14:43) Product Building in the AI Era (16:50) Conclusion and Next Steps How to Connect: IG: / ericosiu X: /
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Cursor + Claude Code + MCPs Will Actually Make You Rich (Full Walkthrough)
27/08/2025 Duración: 14minClaude Code might be the secret weapon marketers didn’t know they needed. In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening execution. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s headed in the future. TIMESTAMPS (00:00) Introduction to Claude Code and Its Importance (02:48) Understanding AB Testing and Its Applications (06:03) Leveraging SEO and Conversion Optimization (09:10) Creating Sub Agents for Marketing Efficiency (12:03) Practical Applications and Future Prospects of Claude Code How to Connect: IG: / ericosiu X: / ericosiu
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8 AI Marketing Workflows That Will Drive INSANE Growth
25/08/2025 Duración: 11minIf you’re not automating your marketing yet, you’re already behind. In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing automation means for staying ahead in business. TIMESTAMPS (00:00) Automating Marketing Workflows (02:56) Lead Qualification and Follow-Up Strategies (05:57) Content Creation and Repurposing Techniques (08:58) Future of Marketing Automation and Insights How to Connect: IG: / ericosiu X: / ericosiu
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You Will Lose Money If You Don’t Use AI This Way
20/08/2025 Duración: 10minAI isn't magic—most CMOs are still getting it wrong. I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up. TIMESTAMPS (00:00) Introduction to AI in Marketing (00:57) Avoiding Vanity AI Projects (03:05) Content Creation and AI Missteps (05:50) Establishing AI Governance (08:12) Managing Model Drift and Data Hygiene How to Connect: IG: / ericosiu X: / ericosiu
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9 Ultimate ChatGPT Business Secrets For 10x’ing Revenue
18/08/2025 Duración: 14minMost people use ChatGPT wrong—and it’s costing them money. I break down how I use ChatGPT as my strategist, memo writer, and silent operator to scale my businesses faster while saving thousands of dollars and dozens of hours each week. From website strategy and deal negotiation to team performance tracking and content packaging, I show how using ChatGPT as a partner—not just a prompt machine—can 10x your business impact. TIMESTAMPS (00:00) Unlocking the Power of ChatGPT (02:54) High Leverage Strategies with ChatGPT (05:53) Streamlining Operations and Decision Making (08:52) Enhancing Team Performance and AI Adoption (11:55) Transforming Content Creation and Negotiation How to Connect: IG: / ericosiu X: / ericosiu
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The Best Companies Use AI In This Way To PRINT More Money
04/08/2025 Duración: 13minAI’s not replacing marketers — it’s upgrading them. In this video, I break down how forward-thinking businesses are using AI to speed up engineering workflows, transform their marketing and sales systems, and create content faster than ever. I also share how AI is becoming a powerful tool for decision-making, giving teams an edge in execution and clarity. TIMESTAMPS (00:00) Unlocking AI's Potential in Business (03:10) Engineering Velocity: The AI Advantage (06:02) Transforming Marketing and Sales with AI (08:47) Content Creation and Team Execution (11:40) AI as a Decision-Making Powerhouse How to Connect: IG: / ericosiu X: / ericosiu
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THE Ultimate Guide to AI for Business | Best Practices, LLMs, AI Agents, and More
23/07/2025 Duración: 14minAI is the edge your business needs right now. I break down how I’m using tools like ChatGPT and other LLMs to level up productivity and decision-making while staying ahead in the fast-moving AI landscape. From mastering prompts and deploying AI agents to building autonomous workflows, I show how to make AI a practical part of your daily operations. Get the Free PDF Guide here: https://drive.google.com/file/d/1eJKfQd-lDrCNKjANtlhxklu8Ha_WdARI/view TIMESTAMPS (00:00) Introduction to AI in Business (03:00) Maximizing ChatGPT and LLMs (05:46) Understanding AI Agents (08:57) Building Autonomous AI Workflows (12:01) Staying Ahead in the AI Landscape How to Connect: IG: / ericosiu X: / ericosiu
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How to Use ChatGPT for Marketers for 100x ROI
21/07/2025 Duración: 13minI break down how I’m using ChatGPT and other AI tools to level up marketing and business strategy by focusing on quality inputs for quality outputs. From sharpening copywriting and campaign reporting to streamlining competitor research and hiring, I show how AI can boost productivity and creativity while making better strategic decisions. TIMESTAMPS (00:00) Unlocking the Power of ChatGPT in Marketing (02:43) Mastering Copywriting with AI (06:02) Streamlining Campaign Reporting and Feedback (08:47) Leveraging AI for Competitive Research and Hiring How to Connect: IG: / ericosiu X: / ericosiu