Growth Everywhere | Entrepreneurial Stories | Business Lessons

While book sales are rarely very lucrative, if you use your book to build an audience it can lead to success in other ways. Today Eric talks about the importance of having a strong message and using that message to build an audience. Tuning in, you’ll hear about why you should consider your book’s total addressable market before you write it, how understanding your audience will help you guide your marketing messaging, and how you can use your book to build your audience through other channels. Find out what we can learn from the success attained by the likes of Russell Brunson, Tim Ferriss, and Gary Vee through publishing books. TIME-STAMPED SHOW NOTES: [00:23] The two things you have to do if you’re writing a book: Have a message and be willing to put in the work. [00:55] Why Eric wrote his book Leveling Up and how it ties in with his life’s mission. [01:57] The importance of thinking about your book’s total addressable market. [02:23] How if the message is strong enough it will spread. [02:57] How u