Growth Everywhere | Entrepreneurial Stories | Business Lessons

Today we have Melanie Deziel, the founder and chief content officer at StoryFuel, a company that equips marketers, creators, and sales professionals with the skill and strategies that they need to tell better brand stories. Because human beings are storytellers by nature, we connect far better with stories than cold, hard facts, and Melanie helps people to leverage brand narratives to promote their businesses by speaking to people’s emotional side. For her, good content marketing is audience-centered and focuses on their needs and wants, so you should consider content that educates or helps them through a certain process – that’s why good DIY videos get so many views! In this episode, Melanie talks about her background working for large media brands, why she decided to go on her own to pursue entrepreneurship, and the different ways they teach brands about content marketing. She dishes out some tips for finding inspiration and creating captivating brand stories and how they help people to get past their limit