Growth Everywhere | Entrepreneurial Stories | Business Lessons

Most people create the product they have in mind and then try to build a brand around it, but not Mario Nawfal, the CEO of the Athena Group of Companies. What has led to Mario’s success is his business philosophy of first testing a range of products to see which ones do well, and then to begin building out a brand around a product that is already on the consumer radar and trending. For him, it is all about leveraging the momentum of a popular product or service and getting your timing right. Just take 2020 as an example. Those who have become millionaires by selling PPE and hand sanitizers would have been nowhere the year before. In this episode, Mario talks about his group of e-commerce and agency companies, sharing how the avant-garde growth hack strategies developed by the latter are used to boost the business of the former. And while service-based businesses such as agencies are not easily scalable, Mario shares how they are still getting great value out of these organizations and using them to benefit th