Growth Everywhere | Entrepreneurial Stories | Business Lessons

From an airplane designer to a marketing expert, today we are joined by Guy Yalif, the co-founder and CEO of Intellimize, a company that automatically optimizes websites to drive revenue and customer acquisition using machine learning. After making the unusual leap from a career in aerospace engineering, Guy accumulated considerable marketing experience by working in the startup space as well as for big brands like Twitter, Yahoo, and Microsoft. In this episode, he talks about the value that Intellimize offers its customers, including the unique ability to personalize the web experience for each user while also providing useful insight that can be leveraged to refine their messaging. Their sophisticated software gathers and interprets data to make suitable suggestions to site visitors, thereby boosting conversion rates and making a big difference in the sales department. In general, their customers are seeing a remarkable 46% improvement on the metrics they care about since Intellimize is all about focusing o