Growth Everywhere | Entrepreneurial Stories | Business Lessons

The more agile companies can be in the current volatile landscape, the better. Smartsheet is a collaboration software platform that helps companies optimize functionality and one of the things that makes it different is that it is not purpose-built. With 2572 documented use cases to date, Smartsheet possesses the kind of wide applicability that companies need to stay light-footed enough to keep up, and all without having to write a line of code! Today we have its CMO, Anna Griffin, join us on the show to talk more about how the software works as well as speak to the things that make her tick and how she got to be where she is today. Anna gets into her journey into the B2B space and what feeds into her out of the box approach to marketing. We turn our attention to Smartsheet next and hear from Anna about the platform’s fluidity and how they approach marketing it when the product does so many different things. She makes a case for how well the software lends itself to bottom-up adoption, and then we hear a few