Growth Everywhere | Entrepreneurial Stories | Business Lessons

Most legacy HR software is complicated, costly, takes forever to get up and running, and worst of all seems to neglect one of its primary concerns – people. Zenefits changes this by bringing everything HR into one radically simple app, including the human element. Today we chat with Kevin Marasco, CMO at Zenefits about its unusual growth story, while also digging into his accidental journey into marketing as well as his favorite hobby – ultra-marathons! Kevin starts out by telling us how he switched from engineering to marketing and software development as a student, thereafter stumbling into what became a 15 year-plus path through multiple exits with different high growth SaaS companies. From there, we get into the tumultuous and controversial story of Zenefits, touching on its pivot from an online insurance broker to HR SaaS platform and Kevin’s take on its 2016 scandal. Kevin takes us on a deep dive next into what exactly Zenefits does as an HR platform built for people, weighing in on its quick onboarding