Private Practice Elevation With Daniel Fava
140. Unlocking the Power of Authenticity: Creating Content That Converts w/ Patrick Casale
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:38:22
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Sinopsis
In this episode of The Private Practice Elevation Podcast, you’re going to learn how you can write copy that’s authentic, relatable, and helps you connect with and convert more clients. Writing copy for our websites or online marketing doesn’t come easy for most of us. The majority of therapists don’t have any training in marketing in business building. So when you’ve got a website that your need to fill up with a bunch of words that are somehow going to get you more clients, that can be a daunting task. What happens often is that we end up filling our therapy websites with therapist speak and information from the DSM. But the trouble is that this type of language is not the language your ideal client uses to describe their feelings and the challenges they face. So how can you create content that feels authentic to YOU and who you are, while also relatable to your ideal client? How can you stand apart from other private practices so that you attract the best-fit clients to work with? Patrick C