Private Practice Elevation With Daniel Fava

Therapists spend years building relationships with their clients—but what happens if a therapist suddenly can't show up anymore due to illness, injury, or even death?  This episode of the Private Practice Elevation Podcast tackles a topic that’s often overlooked but absolutely vital: how to prepare your practice and protect your clients in case of an emergency.  While many therapists focus on running their practice day-to-day, far fewer have a plan in place for what happens if they suddenly can’t be there.  This episode explores the difference between professional and business wills, the ethical and legal implications of emergency planning, and the practical steps therapists can take to create a secure plan. With expert insight from Dr. Robyn Miller, co-founder of Thera Closure, this conversation shines a light on ethical responsibilities and offers real, practical solutions to ensure continuity of care, peace of mind, and protection for both clients and families. Dr. Miller shares how her own personal loss s

In this episode of The Private Practice Elevation Podcast, we’re going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful. Most therapists would agree that they need a website to market their private practice online and help them gain clients. The problem is that most private practice websites lack the proper pages and content to make a big impact on the business. And it’s this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website. I see it often when I perform website audits or coaching calls… the website just doesn’t have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results. So, let’s talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You’ll Learn: How to define

In this episode of The Private Practice Elevation Podcast, you’re going to learn how to write copy for your website that speaks directly to your ideal client. I’m sure you know that the copy on your website has the power to connect with your ideal client. And when a potential client feels connected, and that you understand their challenges on a deep level, they’re more likely to take that next step and actually become a client of yours. But most therapists struggle with what words they should actually use that will resonate with those potential clients. What are the words you can use to connect with them? How do you create an entire website that speaks to them? And if you don’t know those words, how can you find out what they are? Our guest, Laura Long LMFT/S, is going to teach you her 3 C’s of copywriting for your private practice website: Clear, Compelling, and Conversational. As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years. If you’ve been wonderin

In this episode of The Private Practice Elevation Podcast you’re going to learn 7 simple things you can do to help you get more conversions from your website. Your private practice website exists to help you grow your business, right? The problem is that many websites are not built with conversions in mind. If you’ve built your own private practice website or you’ve gotten your first website up just so you can let clients know you exist, you may not have some of the key elements in place that will help you get clients from your website. It’s not as simple as just having a phone number on your website… but it’s also not rocket science either. If you’re curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.

Many therapists in private practice feel overwhelmed by all the marketing options available today.  Between managing a full caseload, trying to keep up with social media trends, and maintaining a personal life, blogging often ends up at the bottom of the priority list—or gets abandoned altogether.  And with the rise of video, reels, and short-form content, it’s easy to wonder: Is blogging even still worth it? In this episode of the Private Practice Elevation Podcast, host Daniel Fava sets the record straight.  He dives into the current state of blogging in 2025 and why, despite the ever-evolving digital landscape, blogging remains one of the most effective and underutilized marketing tools for private practice owners. Daniel explores how blogging supports your long-term marketing strategy by improving SEO, keeping your website active and visible in Google, and helping potential clients connect with your voice and expertise.  He breaks it down in simple, therapist-friendly terms, making it clear how blogging a

In this episode, listeners will discover how one psychologist’s frustration with practice management sparked the creation of Zanda—a platform designed to streamline operations and reduce burnout for mental health professionals.  Whether you're a solo practitioner or building a group practice, this conversation offers fresh insight into using technology to simplify the business side of therapy. Daniel Fava chats with Damien Adler, a clinical psychologist turned tech entrepreneur and co-founder of Zanda Health.  Damien shares the story behind Zanda’s development—from managing a busy practice in Australia to launching a software solution that now supports clinicians across the globe.  With a strong focus on user experience, innovation, and solving real-world problems, Damien and his team are transforming how therapists manage their practices. What You’ll Learn in This Episode: The Origin of Zanda: How Damien’s firsthand experience in private practice inspired the creation of a more efficient and integrated pra

Growing a private practice can be incredibly rewarding—but it can also feel really lonely.  When you’re the one making all the decisions, managing a team, and trying to grow your business, it’s easy to feel isolated and overwhelmed.  And without a trusted community to lean on, progress often feels slow, confusing, and more challenging than it needs to be. In this episode of the Private Practice Elevation Podcast, host Daniel Fava chats with two powerhouse group practice owners, Christy Pennison and Steph Korpal, who know firsthand how transformational it can be to have the right people in your corner.  As the co-founders of The Practice Collab, Christy and Steph are on a mission to help practice owners find connection, collaboration, and clarity through community. They dive into the power of building meaningful business relationships, joining mastermind groups, and having honest conversations with people who just get it.  Whether you're just starting to grow your team or already leading a multi-location pract

In this episode of the Private Practice Elevation podcast, Daniel Fava shares a behind-the-scenes snippet from a live coaching call inside his SEO Basecamp program.  The conversation kicks off with a thoughtful question from a member about staying on top of SEO trends without getting lost in constant updates and shiny new strategies. Brian, a private practice owner, asks: “How do you stay up-to-date with all the SEO changes without feeling overwhelmed or distracted from your main work?”  Many therapists struggle with the need to ensure their marketing efforts are effective without being pulled in too many directions. As therapists and private practice owners, it’s easy to feel overwhelmed by the endless stream of marketing advice, AI advancements, and industry changes. You want to do things right—show up online, reach more clients, and see results. But with everything else on your plate, how do you stay consistent and actually make progress? Daniel dives into his personal journey of building SEO expertise ove

Self-sabotage is something almost everyone experiences at some point, whether it’s procrastination, self-doubt, or avoiding opportunities that could lead to growth.  But why does it happen, and how can we break free from it?  In this episode, Daniel Fava sits down with Dr. Audrey Schnell to explore the deeper roots of self-sabotage and how to move past it. Dr. Schnell explains that self-sabotage isn’t a personal failing but a defense mechanism rooted in fear and past experiences, often dating back to childhood.  She shares how awareness, relationships, and small, intentional actions can help shift these patterns and foster growth. Dr. Schnell’s insights offer a roadmap for shifting away from self-doubt and into action. Whether it’s identifying hidden patterns, leaning on supportive relationships, or making small mindset shifts, this episode provides practical takeaways for anyone ready to move past self-sabotage and step fully into their potential. Key Takeaways: Self-sabotage stems from fear and past traum

Many therapists know that creating content can be a powerful way to build their practice, establish authority, and connect with potential clients.  However, the process can feel overwhelming—where do you start, what should you write about, and how do you stay consistent?  With the demands of private practice, it’s easy to put content creation on the back burner. But what if there was a way to simplify the process and make it work for you? In this episode, host Daniel Fava sits down with Annie Schuessler, founder of Rebel Therapist, to explore strategies for content creation that not only elevate an online presence but also nurture a devoted audience.  Whether you're looking to expand beyond private practice or simply strengthen your connection with clients, this conversation is packed with practical insights. What You’ll Learn in This Episode Annie and Daniel discuss the essential role of content creation in building trust and authority.  They highlight the importance of truly knowing your audience—understand

Marketing your private practice can often feel overwhelming — especially when you're trying every strategy out there and still not seeing results.  In this episode of the Private Practice Elevation podcast, host Daniel Fava chats with Valery Krieg, a therapist, private practice owner, and business coach, about why marketing struggles are rarely a reflection of the therapist — it's the strategy that's the issue. Valery shares her inspiring journey from community mental health to building her own successful private practice.  Along the way, she learned firsthand how personalized, client-focused marketing can transform a struggling practice into a thriving one.  This conversation is packed with practical insights for therapists looking to simplify their marketing, attract ideal clients, and build sustainable businesses without burning out. Whether you're just starting out or trying to revamp your practice's marketing approach, this episode will help you gain clarity on what truly works and how to create marketin

In this episode of The Private Practice Elevation Podcast, Daniel Fava explores the financial lessons every group practice owner needs to hear. Daniel sits down with Brittany Schank, a mental health therapist and owner of Solace Counseling, a thriving group practice with ten clinicians across two locations.  Brittany shares her journey of building a $1.5 million practice while navigating the challenges of managing a team and maintaining a sustainable business. What sets this episode apart is Brittany’s openness about the financial mistakes she’s made along the way. From overcompensating employees to neglecting proper tax planning, she offers valuable lessons for avoiding common pitfalls in practice ownership.  Whether someone is just starting out or already running a group practice, this episode provides actionable strategies for creating a balanced and profitable business. Brittany and Daniel also discuss frameworks like Profit First and strategies for preparing for deductible seasons, making this episode a

In this episode of the Private Practice Elevation podcast, we’re diving into the world of therapy intensives with Steffeny Feld, EMDR Certified Therapist, Consultant, and Creator of the Intensive Design Lab.  Steffeny is passionate about helping therapists transform their practices by offering therapy intensives—an approach that’s not only deeply impactful for clients but also allows clinicians to work less, earn more, and make a lasting difference. During our conversation, Steffeny shares her journey, the benefits of therapy intensives, and practical steps for incorporating them into your private practice.  We’ll explore what makes therapy intensives so powerful, common misconceptions therapists might have, and how they can help you grow your income, boost your energy, and expand your impact. Whether you’re new to the concept or curious about taking the next step, this episode is packed with actionable insights to help you reimagine your private practice. Key Takeaways: Therapy Intensives Defined: Therapy

In this episode, we’re talking about the financial mistakes that therapists often make in private practice—and how to avoid them.  Whether you’re just starting out or scaling your business, this conversation will help you manage your finances more effectively, save money, and reduce stress.  Our guest, Julie Herres, CEO of Green Oak Accounting and an experienced accountant who works with private practice owners, shares practical advice to help you feel confident about your numbers and make smarter financial decisions. If you’ve ever worried about tax surprises, felt unsure about when to hire a professional, or struggled to make your practice profitable, this episode is for you. What You’ll Learn in This Episode: Why saving for taxes is essential and how to avoid year-end financial panic. The key mindset shift you need to treat your practice as a successful business. How skipping professional help for accounting or legal advice can cost you big in the long run. Simple strategies, like Profit First, to

In this episode of Private Practice Elevation, Daniel dives into the world of search engine optimization (SEO). He explains how therapists in private practice can perform a basic SEO assessment of their websites.  SEO can feel like a moving target, especially with the constant changes in Google's algorithm, but understanding the basics can make a big difference in your online visibility. For private practice owners, having a strong online presence is essential to attracting the right clients. However, navigating SEO often feels overwhelming.  That’s why this episode is packed with practical tips to help therapists assess their current SEO strategies and identify opportunities for improvement.  From understanding key metrics in Google Analytics to optimizing Google Business Profiles for local search, Daniel covers the essentials to help you elevate your online presence and grow your practice. Why Perform An SEO Assessment? Many therapists struggle to understand why their website isn’t generating enough leads

In this episode of the Private Practice Elevation Podcast, Daniel dives into the fast-paced, ever-evolving world of SEO and what therapists can expect as we look toward 2025.  With Google’s algorithms constantly shifting and new technology—like AI-powered search engines—coming into play, keeping up with SEO trends can feel overwhelming for private practice owners. However, understanding these changes is essential for staying visible online and continuing to attract new clients. For many therapists, the world of SEO can feel like a maze of ever-changing rules and best practices.  Google’s algorithms now analyze everything from page load times to user experience and even the expertise of content authors. This means that simply having a website or using a few targeted keywords is no longer enough to achieve high rankings.  Staying on top of SEO requires not only understanding what Google’s search engine is prioritizing but also adapting content and website strategies to match those priorities. In this episode, w

In this episode of Private Practice Elevation, we're diving into one of the most important yet often misunderstood aspects of online marketing: blog SEO.  You’ll learn five actionable steps to optimize your blog posts for search engines, helping you rank higher in search results and reach more potential clients.  Whether you’re just starting out with blogging or you’ve been at it for a while, this episode will give you clear, easy-to-follow strategies for improving your blog’s visibility without getting overwhelmed by technical jargon.  From keyword research to writing compelling titles to structuring your posts for better readability, we’ve got you covered. Many private practice owners and therapists struggle with getting their content seen by the right people. You might be writing fantastic blog posts, but if those posts aren’t optimized for search engines, they’re likely not reaching your target audience.  This can lead to frustration as you’re putting in the effort but not seeing the results. The issue of

In this episode, Daniel Fava addresses a common concern many therapists have—technology.  It's no secret that a lot of therapists shy away from new digital tools, whether it’s due to fear of change, lack of time to learn, or simply feeling like technology doesn’t fit into their practice. But what if embracing tech could make therapy more efficient, engaging, and accessible?  Daniel chats with Amity Cooper to explore this, who shares her insights on how therapists can leverage technology like AI and virtual reality to enhance their work and improve client care.  Amity is a professional counselor with a diverse background in business and mental health. Holding dual master's degrees in Clinical Mental Health Counseling and Conflict Resolutions, she has traversed a career path from marketing and product development to the mental health field. Her entrepreneurial background has not only given her a fresh perspective on therapy but also led her to coin the term "Therapreneur," which describes therapists who embrace