Private Practice Elevation With Daniel Fava

In this episode of The Private Practice Elevation Podcast, you’re going to learn the why, what, and how of creating a course or workshop that attracts and serves your ideal therapy clients.   Let’s face it. Running a therapy practice and consistently sitting one on one with clients can be taxing.    You have every intention of helping as many clients as you can, creating change in the world while also creating an income for you and your family.   However, this can lead to burnout.   One way to lighten that load while even increasing your impact with your ideal clients is to leverage your expertise by teaching others.   Using a course, workshop, or mini-training could be a way to reach your ideal clients and support your current clients.   You may have already thought about that online course or workshop you’d like to create.   The trouble is, where do you begin?   What topic should you teach on?   How should the content be presented?   Who are you to do such a thing?!   Nyssa Brown, from Bespoke Curriculum De

In this episode of The Private Practice Elevation Podcast, you’re going to learn how to write copy for your website that speaks directly to your ideal client.   I’m sure you know that the copy on your website has the power to connect with your ideal client.   And when a potential client feels connected, and that you understand their challenges on a deep level, they’re more likely to take that next step and actually become a client of yours.   But most therapists struggle with what words they should actually use that will resonate with those potential clients.   What are the words you can use to connect with them?   How do you create an entire website that speaks to them?   And if you don’t know those words, how can you find out what they are?   Our guest, Laura Long LMFT/S, is going to teach you her 3 C’s of copywriting for your private practice website: Clear, Compelling, and Conversational.   As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years.   If y

In this episode of The Private Practice Elevation Podcast, you’re going to get a glimpse into the various stages over the lifespan of a growing private practice.   Many therapists start out as solo practitioners, building a private practice around one-on-one client work.   Over time, they may find themselves full of clients - so much so that they have to start a waiting list or refer new clients to other therapists outside of their practice.   So they shift their focus to hiring associates and start building their group practice and continue growing.    But there’s actually more than one way to scale a private practice.   And with the rise of online therapy and the ability to reach more people nationwide, opportunities are increasing!   So, today we’re chatting with seasoned entrepreneur and private practice owner Gordon Brewer all about the path he’s taken over the life of his private practice.   Thinking about the next 5 years and nearing retirement, Gordon has a wealth of knowledge when it comes to scaling

In this episode of the Private Practice Elevation Podcast, we’re going to be talking all about making the transition from a solo practice to group practice.   It’s a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients.   However, it’s a big shift to go from running a business with one employee (yourself) to growing and managing a team.   And hiring a team can be an extremely challenging part of making that leap to group practice.   Many therapists struggle to find great clinicians that are a good fit for their group practice.   But when you hire the right people - people who are committed to seeing your private practice succeed - it can make a huge difference in how well and how fast you grow your business.   Today we’re talking with Amanda Landry from My Private Practice Collective and she’s laying out the mistakes therapists make when transitioning from solo to group practice.   She also shares a ton o

In this episode of The Private Practice Elevation Podcast, you’re going to learn the 4 roles you need to play when marketing a therapy practice.   If you’re like many therapists or private practice owners, marketing can be somewhat of a four-letter word.   You’re not too sure how to talk about yourself or your services without making it all about you.   You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marketing collateral.   The truth is, we tend to complicate marketing and get all mixed up with the emotion of running a business and trying to get more clients.   To help us simplify things and create more confidence in marketing a private practice, we’re chatting with my friend, Jane Carter.   Jane has a beautiful way of teaching through storytelling and helping us think of how we do marketing and business in new ways.   Listen up where she breaks down how you can think about marketing in new ways to help you break through your roadblock

In this episode of the Private Practice Elevation Podcast, you’re going to hear a first-hand account of what it’s like to do online marketing for a business over the span of 8 years.   The ups and downs. The good, the bad, and the ugly!   When it comes to marketing your private practice or new business online, it can often be so overwhelming to know where to start and what to focus on.   You could put a bunch of time and energy into one thing and still wonder where your ideal client is and why are they not showing up.   But over time, as you flex your marketing muscles and begin to see what’s working and what isn’t, your focus gets more refined and growth begins to occur.   I think one of the most helpful ways to learn about marketing a business online is to hear from people who have gone before you.   When you listen to someone explain their stories of what worked, what didn’t, and the mistakes and successes they had, you can take those lessons and apply them to your own private practice.   That’s exactly wh

In this episode of The Private Practice Podcast, you’re going to learn how making clinical supervision a part of your private practice can help you uplevel your business and career growth.   The trouble is, with the current associations available to therapists and confusing state licensing protocols, it can be hard for supervision-seekers to find a supervisor with whom they resonate.   After all, new graduates are looking to start their careers off on a solid foundation, and a great supervisor can truly impact the trajectory of their careers as mental health professionals.   But someone is solving the problem by connecting supervision-seekers with supervisors across the United States…   Enter Dr. Amy F Parks.   Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited ClinicalSupervisor.   She’s also the creator of The Clinical Supervision Directory.   The Clinical Supervision Directory (CSD) is the first directory of its kind

In this episode of The Private Practice Elevation podcast, we’re going to talk about what you need to do before you go from a solo private practice to a group practice.   Many private practice owners build their solo practice one step at a time.    Perhaps they start out with little to no business experience and slowly get the pieces in place in order to get clients, make the business profitable and grow.   And then, they decide the next stage of growing their business will be to build a group practice by adding more therapists into the mix. So they start hiring and figuring out this new phase and all the challenges that go along with it.   The trouble is that there are many key steps that are missed way back in the solo practice phase that can make building a profitable and sustainable group practice even more difficult.   This means that many therapists end up just doing the best they can instead of setting their private practice up in such a way that they can scale in the future.   And when you add more cl

In this episode of The Private Practice Elevation Podcast you’re going to learn the three most common internal inclinations that all high-achievers possess.   Have you ever wondered how some of the top business leaders are able to do what they do, build what they build, and create such growth in their businesses?   Or maybe you’ve seen the growth of other private practices in your area and thought “hmm, what are they doing that’s helping them grow?”   Now, this isn’t about comparison, which can lead you down a counter-productive path.   But it’s about recognizing that there are certain traits or internal inclinations that many successful people have that help them achieve business growth.   To help us understand these three internal inclinations and apply them to your therapy practice, we’re chatting with Joe Sanok, author of Thursday is the New Friday.   In his book, Joe examines how the four-day workweek boosts creativity and productivity.   But the only way to achieve those things is to first examine what’

In this special episode of The Private Practice Elevation Podcast, I’m going to crack open the book on a subject I don’t talk a lot about… myself!   Over the years, I know I’ve shared bits and pieces of my story and how I started Create My Therapist Website and Private Practice Elevation.    Especially how I helped my wife get her private practice online and get her ideal clients to her website.   But I thought it would be fun to let you into all the little bits of it all and put all the pieces together from start to finish.   I know for myself I find so much inspiration in other business owners’ stories.   There’s so much we can learn from others’ mistakes, highs and lows, and the lessons that they’ve learned from being in the trenches of building a business.   When I started Create My Therapist Website as a blog back in 2016, I had no idea that nearly 6 years later I’d have a podcast and build a website design agency for therapists.   Initially, I thought there would be more focus on online courses and web

In this episode of The Private Practice Elevation Podcast, we’re going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful.   Most therapists would agree that they need a website to market their private practice online and help them gain clients.   The problem is that most private practice websites lack the proper pages and content to make a big impact on the business.   And it’s this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website.   I see it often when I perform website audits or coaching calls… the website just doesn’t have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results.   So, let’s talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You’ll Learn: How to defi

Today’s episode of The Private Practice Elevation Podcast is a step-by-step lesson on how to optimize any web page or blog post for SEO (search engine optimization).   We’ll be using our favorite WordPress plugin for SEO: Yoast SEO.   For the many of you using WordPress for your private practice website, I know you’ve likely heard of this plugin or may even be using it yourself.   But when we asked listeners of the podcast to send in their specific questions, a handful of folks asked about Yoast SEO.   More accurately, “how do I get all the dots green in Yoast SEO?”   If you don’t know, Yoast SEO is one of the most popular plugins for WordPress to help you optimize your content so that Google (and your ideal clients) will know what your website is all about.   It allows you to set your keyword and then analyze your content to make sure it’s optimized correctly for that keyword so that it will hopefully show in Google search results.   But sometimes it can be challenging or confusing to know how to edit your c

  In this episode, you’re going to learn how a break-in at one therapist’s home led to an idea to create an app for keeping track of your continuing education certificates and requirements.   Sounds like a good story, right?!   Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing?   Maybe you’ve got a big idea for something to create, but you’re not sure what the next step is or where to begin.   The thing is, many people have “big” ideas all the time. I know I do!   But it’s what you do with those ideas and the baby steps you take that make all the difference.   Today’s conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind.    Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it’s time for your license renewal.   From seeing what my wife

In this episode of The Private Practice Elevation Podcast, I’m going to share my insights on how long you should expect a website design project to take.   Over the years, I’ve spoken to many private practice owners who are interested in getting started on their therapy website - they’re excited to reach their ideal clients and start getting some visibility.   But the conversation comes to a rather quick end when they tell me that they were hoping to launch their website in about a month.   Now, I believe your website is the most important part of your online marketing and can make all the difference in you actually reaching the goals you have for your business.    If your goal is only “get the website live”, well there are plenty of freelancers out there who I’m sure could help you do that quickly.   But if you’ve got many goals that you’re looking to reach in the next 1 - 3 years, then your project may not be as simple as just getting a website up on the internet.   And when you take your goals into account

In this episode of The Private Practice Elevation Podcast, you’re going to learn about tips and an exciting new website that will help you decorate your therapy office so that it’s professional, calm and functional.   One of the challenges of private practice is getting your office space furnished and decorated in a way that’s functional for you and helps your clients feel comfortable and at ease.   I remember when my wife got her first space with multiple offices a few years ago.   The time it took to find the right furniture, choose complementary colors and decor and put it all together.    It’s a lot of work!   In this episode, I speak with Alison Pidgeon, who has created a website and service called TheraSuite, to help with all these challenges.   From the TheraSuite website:    TheraSuite provides professionally developed style boards that were created with a therapy office in mind. Their interior designers seek out the best therapy office furnishings– like soundless clocks, art that functions as sound p

In this episode of The Private Practice Elevation Podcast, we will discuss each area of SEO so you know exactly what you need to do when optimizing for SEO.   SEO is an important part of any online marketing strategy.    SEO stands for search engine optimization, and it's the process of optimizing your website to rank higher in search engines like Google. SEO encompasses four main areas: technical SEO, foundational content, on-page SEO, and off-page SEO.    The goal is to get your site ranking high in search results so that you can drive more traffic to your website and increase revenue!    But most therapists get easily overwhelmed by all that goes into proper search engine optimization of their private practice website.   And it’s true, there is a lot!   But with all the tasks and things to keep in mind, we actually find just 4 critical parts (or categories) to SEO.   Listen up as I break down the 4 pillars of great SEO.   Links mentioned in this episode:  90. How to Create A SEO Strategy For Your Private

In this episode of The Private Practice Elevation Podcast you’re going to learn the reasons why it’s so important to work on your visual brand before you build or redesign a website for your private practice.   This topic is something near and dear to my own heart, since it’s something that comes up regularly with the website design projects we work on.   Oftentimes, clients will hire us to create the website of their dreams… and that’s truly what we always aim to do.   Except, many clients do not have a clear vision of what design elements their website needs in order to quickly and accurately communicate to their potential clients what therapy with them is like.   So we work with our clients to uncover things like which fonts, colors, tones and photos would really speak to their clients and help them identify with their brand.   But honestly, the most successful projects and the happiest clients are the ones that have done that work up front, before website design even begins.   You may think that the term

In this episode of The Private Practice Elevation podcast, you’re going to learn what it means to be deeply rested and wildly successful. I know we have many introverts out there listening to this podcast, and this one is especially for you. As an introverted person myself, I was super excited to have this conversation with Maegen Megginson. So much of the world's systems tell us that in order to be successful, we must hustle, grind it out, and sacrifice our rest and peace. But what if there was a way to be wildly successful in your private practice and business without giving up the things that bring you joy and leave you filled with energy, rather than depleted? Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses.  After nearly burning out, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. Listen in as two introverts share their past and cur

In this episode of The Private Practice Elevation Podcast you’re going to learn 7 simple things you can do to help you get more conversions from your website. Your private practice website exists to help you grow your business, right? The problem is that many websites are not built with conversions in mind. It’s not as simple as just having a phone number on your website… but it’s also not rocket science either. If you’re curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.