Private Practice Elevation With Daniel Fava

  Have you tried using SEO (Search Engine Optimization) on your private practice website, but you’re still wondering why people still can’t find you on Google?   Or perhaps you’re just getting started on building your website and wondering, “what do I need to do to make sure that clients can find me in search engines?”   In this episode of the Private Practice Elevation Podcast, we’re going to talk about the five most common SEO mistakes I see therapists make.   Most private practice owners agree that organic traffic to their website can be a great stream of referrals into the business.   However, many people fail to see the results they want from their SEO efforts.   They’ve got a website - maybe even a great looking one - but the analytics show that not many people are visiting the website or using it to take the next step toward becoming a client.   I’ve consulted with scores of therapists over the years and have reviewed many websites.   And time and again I see these top 5 mistakes holding folks back fro

Do you struggle to get traffic to your private practice website?   Have you launched a website but you’re not exactly sure what content needs to be on there in order to attract your ideal client?   In this episode of the Private Practice Elevation Podcast, you’ll learn what content you’ll need on your therapy website to generate more traffic and bring more clients into your business.   When we talk about content, we’re referring to the way you share your expertise and resources on your website.   And when it comes to your private practice website, content serves two very important functions:   Content helps your ideal client connect with you, your services, and what you have to offer and hopefully positions you as the best one suited to help with their challenges  Content helps search engines pick up your website and index it so that your ideal clients can find you   You need content in order to get organic traffic to your website and, once there, you need content to connect with that traffic.   But how

Do you feel like you’re intentionally creating a life from which you don’t need to escape?    Or are you finding it incredibly difficult to create a balance between caring for others’ needs and caring for yourself?   In this episode of The Private Practice Elevation Podcast, you’re going to receive a framework that you can apply to your life so that you can embrace self-care in a way that works for you.   Let’s face it… incorporating self-care into our daily lives is hard.   It seems so counterintuitive to take time out of your day to focus on yourself, do things that bring you joy, or just slow down.   And we can often deal with feelings of guilt for putting our own needs above others.   I know I’ve struggled with this.   Today we’re speaking with Dr. Karen Dyck and Dr. Melissa Tiessen about what it means to embrace self-care and the positive impact it can have on our lives.   They’ve developed a framework, called The 4 ‘C’s”, that is going to help you identify where life has gotten off-balance and give you

In this week’s episode of The Private Practice Elevation Podcast, you’re going to learn 3 simple ways you can get more clients from your website.    In today's digital age, having an effective and well-designed website is crucial for any private practice to attract and retain clients.    A website serves as an online storefront, and it is the first point of contact for many potential clients.    However, simply having a website is not enough - it needs to be optimized for conversions and designed to meet the needs and expectations of your target audience.    In this conversation with my friend, Uriah Guilford from The Productive Therapist, we'll share three tips that can help you get more clients from your website.    Whether you're just starting out or looking to improve your existing therapy website, these tips will provide you with practical strategies that you can implement right away. In This Episode, You’ll Learn: What is conversion optimization and why is it important The importance of having a cle

In this episode of The Private Practice Elevation Podcast, we’re going to unpack everything you need to know about Managed WordPress hosting.   If you have a therapy website built on WordPress, or you’re looking to create one, you probably know that website hosting is something that’s needed to make that happen.   Website hosting is what allows you to make your website accessible on the Internet.    A hosting service provides the technologies and support needed for the website to be viewed on the Internet. It’s where you store your website files so the world can see it.   But if you’ve had a WordPress website for a few years, you’ve probably already seen that not all hosting is created equal.   When they’re just starting out with their first website, most folks will choose a hosting provider based on price alone.    You may think that hosting is just a place to stick your website files, so the cheapest one should be fine, but that’s not the case.   And after working with therapists for many years, I've heard

In this episode of The Private Practice Elevation Podcast, you’re going to learn about some of the benefits of podcasting and how a podcast can be a huge asset to your business.   Not only that, but a podcast can help you create a positive impact in your community and even the world.   In 2021 over 82 million people said that they listened to podcasts. This number is estimated to rise even further, reaching over 100 million listeners in 2024. (Statista)   This means that your ideal clients or the population you feel called to make an impact with are likely already listening to podcasts.   But there are many ways to reach your audience, podcasting being just one of them.   While podcasting may not be for everyone, I know many of you feel you have a voice and are thinking about what it would be like to have your own podcast.   So what are some of the things you need to think about when starting a podcast?   And what benefits can a podcast have on your business and your impact?   Today we’re talking with my long

In this episode, you’re going to learn 6 things that may be killing your website’s page speed and how to fix them.   The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy.   But when your website isn’t performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step.   And Google has also let us know that page speed is one of the top ranking factors for websites.   So if your website is slow, it could mean an impact on your SEO and a loss in organic traffic from search engines.   How can you tell whether your website loads slowly (aside from just looking at it) and what the main issues are that are impacting your page speed?   Let’s discuss 6 things that may slow your website down and how to fix them. In This Episode, You’ll Learn: How to test your website page speed and the tools you can use The impor

In this episode of The Private Practice Elevation Podcast, you’re going to learn how clinical support can help you prevent burnout in your life.   Whether you’ve experienced burnout in your past, feel like you’re on the edge of it now, or have moved past burnout, you’re going to learn some great tips to help you - no matter where you’re at on your journey.   Most people think that just rest is the key to avoiding burnout. While rest is important, it’s so much more than just a work-life balance.    There are some key activities that you can do to help you avoid burnout altogether.   And our guest today suggests that you begin NOW, even if you don’t feel burnout at the moment.   To help us understand more about burnout and how clinical support can specifically help you overcome or avoid burnout altogether, we’re chatting with Shannon Heers   Shannon Heers is a therapist, Approved Clinical Supervisor, and founder of Firelight Supervision.    Firelight Supervision provides clinical supervision to counselors and s

In this podcast episode, you’re going to learn some of the most important aspects of creating effective social media content that will engage your ideal clients and start conversations.   Now, you may be wondering how social media marketing works when it comes to ethics…    Don’t worry, our conversation has that one covered.   But the main issue is that using social media for lead generation for therapy is ethically frowned upon.   Not so with coaching services though!   So how can you add coaching to your therapy practice and open a whole new world of potential with your social marketing - and really all your marketing?   I know from my conversations with many therapists that social media is often a love-hate relationship, with the majority of people hating it.   I myself have backed down from social media for a while due to my own fatigue and, to be honest, lack of understanding of how to make it all work.   So to help us iron this stuff out, answer the big questions about using social media ethically, and

In this episode of The Private Practice Elevation Podcast, you’re going to learn 5 simple things you can do to optimize your Google Business Profile and maximize your local SEO potential.   Local SEO involves the steps you can take to make sure that when potential clients are searching for therapy services in your area your website and practice come up in the search engines.   For example, if you offer couples therapy and are located in Atlanta, you want your website to come up when clients type “Couples therapy” in a search engine, while they are located in Atlanta.   Google looks for local signals, such as business directories to get a better understanding of where your private practice is located.   At the heart of this local SEO ecosystem is your Google Business Profile.   While setting up a Google Business Profile is often the first thing therapists do when opening their private practice, these profiles are often not optimized.   So we’re going to go over 5 simple things you can do to optimize your pr

This week on The Private Practice Elevation Podcast, we’re talking all about how to use podcast appearances to market your private practice.   If you’ve been listening to the podcast for some time, you’ve likely heard that I’m a big fan of being featured on other podcasts as a way to market your business.   And for many reasons.   The first is that it is a way to reach your ideal audience in a way that you couldn’t on your own.   It’s also a way to get high-quality links from other websites that link back to yours, which has a HUGE impact on your SEO (search engine optimization).   Not to mention, it makes you look like an expert in your potential client's eyes.   But it can be pretty daunting to put yourself out there and try to book an interview on a podcast you’d like to be a guest on.   And so many private practice owners don’t do it and miss out on the marketing opportunities that go along with podcasting.   To help you overcome these hurdles and get started using podcast appearances in your marketing, w

In this bonus episode of The Private Practice Elevation Podcast, we discuss some exciting news - we’ve got a new website design package specifically designed for therapists just starting out in their online marketing journey.   The goal of Private Practice Elevation is to help you elevate your online presence, no matter what level your private practice is currently in.   But what if you find yourself at those lower elevations, where you’re looking to establish your business online and create some momentum?   You need a foundation - a place where potential clients can find you and where you can send your referral sources as you build those relationships.   In an attempt to save some money, most people turn to DIY platforms like Wix and Squarespace to get their business online. While that can be a great starting place to generate some clients, it often comes with a cost…   Those DIY websites look, well, DIY.   This could mean missed opportunities plus time and money wasted as you try and learn website design y

In this episode of The Private Practice Elevation Podcast, we’re going to talk about the most important things you need to know before you start a faith-based therapy practice.   I know many therapists that want to integrate their faith into the work that they do - both clinically and in how they run their practice.   My wife happens to be one of them!   But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without excluding other clients that don’t adhere to a certain faith.   You may want to bring faith into the work you do, but you may be afraid it will turn other clients off.   So how can you create a practice that stays true to who you are and the faith that’s important to you in such a way that will help you grow your business?   Today we’re speaking with my friend, Whitney Owens, all about building a faith-based private practice.   She’s sharing her wisdom about what she’s learned both firsthand from building her own practice as well as the

In this episode of The Private Practice Elevation Podcast, you’re going to learn 4 simple steps that will help you validate that course topic idea you’ve got swimming around in your head.   With the power of simple online platforms like Teachable and Kajabi, it’s no wonder why so many entrepreneurs and private practice owners are shifting their energy toward creating courses.   It’s a great way to reach more people with your expertise and generate income for something that you’re passionate about.   But one of the biggest challenges to creating a course is nailing down a topic that you’re confident will actually sell.   Because no one wants to pour time, money, sweat, and tears into building an online course just to have it fall flat and have no one buy it.   Validating your course topic is the best way to ensure you’re on the right track toward a course that sells.   James Marland from Course Creation Studio joins me to share 4 steps you can take to validate your profitable course idea.   James is on a missi

In this episode of The Private Practice Elevation Podcast, we’re going to talk about non-traditional ways to market a private practice.    Living in these modern times, I think we sometimes forget about the tried and true methods that can be used to build a business.   Often we turn to our computers and social media feeds and think “this is how I’m supposed to market my private practice.”   The problem is that in order to build a successful private practice, you may need to think outside of the box.   Clients won’t just show up unless you go out and look for them. They need to know you exist!   So what are some creative ways to increase your visibility, share your expertise, and attract more of your ideal clients?   Our guest, Dr. Larry Waldman is on the show today to share some of the creative ways he marketed a successful private practice - one he had for over 45 years!   Dr. Larry is a psychologist, professor, speaker, and author who is passionate about helping private practice owners think outside the box

In this episode of the Private Practice Elevation Podcast, you’ll learn about an exciting new platform enabling therapists to help more people by helping their clients pay less.   Many therapists in private practice avoid insurance panels like the plague.   It’s a lot to manage and a headache to handle the forms, check the client’s benefits, and keep up with them.   But marketing your mental health services strictly private-pay-only therapy could likely mean many potential clients passing you by just because they’ve deemed your fee too high.   Zaya Health is looking to change that.   They believe “Therapists shouldn't have to choose between running a successful practice and providing accessible care.”   So how can you attract more private-pay clients by saving them money through out-of-network reimbursement? And how can you do it with no extra work on your end?   Our guest today is Christine Li, founder of Zaya Health, and she’s here to answer that very question. In This Episode, You’ll Learn: The challenges

In this episode, we’re going to explore the relationship between your website copy, website design, and you.   What do you think is more important… the words on your website or the design of your website?   So often we agonize over the words that go on each web page; writing, editing, and revising.   Then we take that content and try to work it into our website in a way we think “looks good”.    But what is your website design actually saying?   Like non-verbal communication during a therapy session, design can often communicate many things beyond what the copy on the page is saying.   So how we can marry these two things together - copy and design - so that we’re captivating our ideal clients and leading them toward finding a solution to their pain?   And how can we approach our marketing authentically so that it resonates with both your clients and the brand you want to create for your private practice?   Today’s guest, Jenn Fredette, is helping us dive deep into these questions and the relationship between

When your ideal clients search for your therapy services online, are they able to find you?   In this episode of the Private Practice Elevation Podcast, you’ll learn all about The SEO Basecamp Live Training Group - our 7-week class for private practice owners who want to create and implement an SEO strategy that gets them more traffic and clients.   After working and speaking with scores of clients about their SEO, I’ve seen a typical pattern, and it often goes like this:   Your website has been created and you’re ready to market your services to the world!   However, when you look at the analytics (if you have them) you can see that people just aren’t showing up to the website.    So you wonder, “how can I get more clients if no one even knows I exist?”   So, after doing a bit of research and talking to colleagues, you learn that SEO (search engine optimization) is what you need to do in order to attract traffic to your website and create a steady flow of new clients in your business.   So you start learning

In this special edition of the Private Practice Elevation Podcast we’re going to talk about the basics of keyword research and how keyword research is the starting point for a successful SEO strategy for your private practice.   The problem that many therapists have when they begin working on their website and SEO is that they just don’t know which keywords to use.   So they may try and just use a handful of keywords that may or may not work.   They end up spending time writing website copy that may or may not actually bring organic traffic to their website. Many people also think that if they just add a few keywords sprinkled around their website that they’ll start to get traffic from search engines.   But keyword research is one of the most important pieces in a complete search engine optimization strategy because it will inform and power many of the future steps in your SEO process.   Before we put the keywords on your website, we need to know which keywords are “good” keywords.   In other words, which ke

In this episode of The Private Practice Elevation podcast, you’re going to learn about the 4 Mountains of Successful SEO for private practice websites.   “What do you mean by ‘the 4 mountains of SEO’”, you ask?   The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website.   Most people, when they think about “doing SEO”, focus solely on making sure they have some keywords in a few places on a page.   Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results.   But there’s actually much more that can and should be done in order to make sure your SEO efforts are truly effective.   It’s when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website.   So let’s break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You’ll Learn: The four main pillars that