Private Practice Elevation With Daniel Fava

In this episode of the Private Practice Elevation podcast, host Daniel Fava sits down with Joshua Brummel, co-founder of Therapy Flow, to delve into the intricacies of using paid ads to elevate private practices.   The conversation kicks off with a glimpse into Joshua's background and how Therapy Flow evolved from a marketing agency into a specialized service for therapists. The company now offers a "done for you" practice development program that focuses on implementing digital strategies like Google Ads and Facebook ads, along with a HIPAA-compliant CRM system.   Their discussion covers crucial elements for success in paid advertising, emphasizing the importance of a website that converts traffic effectively.    They highlight the need for clear tracking mechanisms to gauge the return on investment (ROI) from ads. Joshua stresses the significance of having a solid sales process in place before diving into paid advertising to ensure that potential client inquiries translate into actual conversions.   The con

Introduction   In the world of SEO (Search Engine Optimization), text-based content often takes center stage.    Those who have done any work on their website’s SEO, you likely have spent a significant effort in crafting compelling articles, adding content to your pages, and optimizing keywords.    However, in the pursuit of improving website rankings, one vital element is often overlooked—images.    In this episode of The Private Practice Elevation Podcast, we'll explore the importance of optimizing images for SEO and provide you with tips and tricks to ensure your visual content doesn't go unnoticed by search engines.   Why Image Optimization Matters for SEO Enhanced User Experience: High-quality, well-optimized images can significantly enhance the user experience on your website. Fast-loading pages with attractive visuals keep visitors engaged and reduce bounce rates, which are crucial ranking factors for search engines. Ranking in Google Images: Google Images is a popular search engine in its own righ

 In this episode of The Private Practice Elevation Podcast, we delve into the inspiring story of Soribel Martinez, a licensed clinical social worker and CEO of SM Psychotherapy and Counseling Services.    Soribel shares her journey of overcoming adversity, including a life-threatening health condition, and how she used these experiences to build an unbreakable life and business.    Through her personal story and professional expertise, Soribel provides valuable insights and strategies for aligning purpose, mindset, marketing and hiring to create a resilient and successful business.   Soribel Martinez's story is one of resilience and determination. Born in the Dominican Republic, Soribel faced the challenges of immigration and the loss of her cultural identity at a young age. However, her journey took an unexpected turn when she was diagnosed with two brain aneurysms.    This life-altering event forced Soribel to confront her mortality and reevaluate her purpose in life.   Soribel's journey towards building an

A quick podcast episode where I share a little behind-the-scenes of 2023 at Private Practice Elevation.  

In this episode of the Private Practice Elevation Podcast, we are delving deep into the art of crafting an effective and high-converting contact page for your private practice website.    Your private practice website is more than just an online presence or an online business card. It is your gateway to connecting with clients, helping them find the support they need, and ultimately growing your private practice.    At the heart of this journey lies your contact page, a crucial element in the conversion process on your website.    Your contact page is where visitors take that crucial step of reaching out and booking appointments or learning more about your practice.    It is not just about design; it is about creating a seamless, inviting experience that encourages visitors to take action.    In this episode, Daniel Fava explores ten tips to help you create a seamless and inviting contact page that encourages visitors to take that crucial step of reaching out and booking appointments or learning more about yo

Psychology Today is a powerful marketing tool that many therapists and private practices rely on to attract clients, especially in the early stages of growing a practice.   However, not everyone knows how to utilize this platform to its full potential effectively.    In this episode of The Private Practice Elevation Podcast, we will delve into the insights shared by Omar Ruiz, a therapist and business coach, on maximizing your Psychology Today profile.    By following his tips and strategies, therapists can improve their online presence and generate more client referrals. What You’ll Learn About Maximizing Your Psychology Today Profile: Omar’s private practice journey and the ups and downs that led him to become an expert in using Psychology Today to get clients The difference between browsers and buyers on Psychology Today Tips for optimizing the profile picture and first four lines on Psychology Today The importance of evoking emotion and offering hope in the profile description Providing concrete

In this episode of The Private Practice Elevation Podcast, we’re going to dive deep into what therapists need to know about using AI for writing their marketing material.   Artificial intelligence (AI) has become a prominent tool in various industries, including marketing. AI writing generators have gained popularity, offering a solution for those who struggle with writing or need content quickly.    AI has simply changed content creation forever. The amount of time AI can save you as you create content, such as articles for your website and social media posts, is amazing. And it can be really tempting to outsource all your marketing copywriting to this powerful new tool.   But before you hand the keys over to ChatGPT or other tools, it’s important to understand the limitations and the ethics of using AI.   My conversation with Rebekah Hudson, a freelance marketing professional in the mental health industry, discusses the ethical concerns and limitations of using AI writing in marketing for therapists.    She

In this episode of The Private Practice Elevation Podcast, we will explore the journey of Chris McDonald, a licensed therapist and holistic practitioner, as she built her private practice.    We will delve into the challenges she faced, the strategies she employed, and the impact of integrating holistic modalities into her therapy work with clients.   Chris embarked on a journey to build a holistic therapy practice after leaving her job as a school counselor. With a passion for holistic modalities and a desire to integrate them into her practice, Chris set out to build a private practice that would cater to clients seeking a different approach to therapy, as well as fulfilling her own passions.   Listen to her journey about how she created a practice that was authentic to her and the strategies she uses to market her holistic therapy practice. In This Episode, You’ll Learn: How networking and consultation groups can provide a stream of referrals in your holistic therapy practice How incorporating holistic

In this episode of The Private Practice Elevation Podcast, EMDR therapist and consultant Christy Pearl delves into the impact of childhood emotional patterns on our professional lives.    She emphasizes that most people have experienced some form of insecure attachment or emotional abandonment in their early family life, which can influence decision-making and the way we show up in our careers.    Christy explains that these patterns can manifest in various ways, such as struggling with boundaries, handling money, and feeling reactive rather than responsive in professional settings.    She highlights the importance of doing our own healing work and cultivating self-compassion and curiosity to overcome these patterns.    Christy also emphasizes the role of the body in healing and suggests that accessing our unconscious material is crucial for aligning our thinking brain with our emotional and physical memory.   If you’re feeling stuck, under-confident as a leader, or you’ve seen how certain situations trigger

In this episode of the Private Practice Elevation Podcast, we're diving deep into the world of financial planning specifically tailored for therapists in private practice and how you can increase your returns and hit your goals.   We’re going to be talking all about the goals you have for your life and how those goals can actually drive the financial decisions you make in your private practice.   Navigating the financial planning side of running a business can take time and effort.   From bookkeeping to taxes, to whether you should be an S Corp or an LLC. There are so many questions to answer.   Well, today we’re talking with Ryan Derousseau and he helps us unpack the nitty gritty of getting started with your financial plan and increasing your returns in your private practice.   Ryan Derousseau is a fee-only financial planner based in Long Island, New York. He has a background in writing and has worked for publications such as Fortune, Money, and the New York Times. Ryan specializes in working with therapists

In this episode of The Private Practice Elevation Podcast, we will be discussing the topic of Return on Investment (ROI) for marketing in your private practice.    ROI stands for Return on Investment, which refers to the benefit that you expect from an investment activity.    In the context of marketing, ROI measures the effectiveness of your marketing efforts and helps you determine whether your investment is generating the desired results.    Our guest today is Carla Titus, the founder and CEO of Wealth and Worth Within, a fractional CFO firm that provides consulting and advisory services to growing businesses, especially in the mental health space.    Carla has extensive experience in finance and has helped numerous businesses improve their financial planning and decision-making. In This Episode, You’ll Learn: The importance of financial knowledge for small business owners The need to outsource and delegate financial tasks Definition and importance of ROI (Return on Investment) Mindset challenges a

In this episode, you’re going to learn about some expert tips on accounting and bookkeeping to help you set up a strong financial foundation for your private practice.   As a private practice owner, you may often focus on the clinical side of your business, providing quality care to your clients and helping them on their journey to wellness. However, it's crucial not to overlook the financial aspects of running a private practice.    It may not be sexy, but accounting, bookkeeping, and tax management are essential components of a successful business, and neglecting them can lead to unnecessary stress and financial difficulties down the line.   In this episode, I speak with Andrew Riesen, co-founder of Heard, a platform that offers accounting and bookkeeping services for clinicians in private practice.    Andrew shares valuable insights and advice on accounting and tax-related matters that are often overlooked by small business owners. He emphasizes the importance of separating personal and business finances,

In this episode of The Private Practice Elevation Podcast, you’ll learn about one of the most important factors that may determine your success in private practice: how you handle your emotions.   Most people think they can land on some optimized marketing plan, a system for scaling, or a specific strategy that’s going to help them achieve success for their private practice.   While those things are all important, if you’re unable to handle your emotions and stressful situations successfully, you’ll likely sabotage your growth.   To be a successful private practice owner requires a deep understanding of human emotions and the ability to navigate them effectively. Starting without your own!   This is where emotional intelligence comes into play. Emotional intelligence, often referred to as EQ, is the powerful ingredient that can elevate private practice success to new heights.   Private practice professionals, such as doctors, therapists, lawyers, and consultants, face unique challenges in their daily interact

In this special SEO Quick Tip episode, we will be discussing the importance of optimizing your titles and meta descriptions on your website.    These elements play a crucial role in on-page optimization, helping your website rank higher for the keywords you are targeting.    In this episode, we will explore the best practices for crafting effective titles and meta descriptions, and how they can impact your search engine rankings.   Your title tags and meta descriptions are the very first thing that users will see in those Google search results. It’s not only important to optimize them so that you improve your ranking, it’s equally important to make them enticing to users.   We want people to go from Google to your website right?    Well, listen up as we break down these crucial SEO factors and give you a quick rundown on titles, meta descriptions and how you can optimize them. In This Episode, You’ll Learn: What are titles tags and meta descriptions The importance of optimizing titles and meta description

Today, we're diving into the topic of awkward money moments in running a therapy practice.    Join me as we explore the challenges therapists face when discussing fees, insurance, and rate increases with clients.    We'll uncover strategies to navigate these conversations with confidence and compassion.   To help us do that, we’ll be talking with Mor Goldberger. By day Mor leads Therapist Experience and Growth for Mentaya and by night she works as a couples therapist.  Introduction: The Uncomfortable Reality of Money in Therapy As a therapist, discussing money with clients can be an uncomfortable and challenging task. Many therapists find themselves ill-equipped to handle these conversations, as there is often a lack of business training in the field of therapy.    This can lead to feelings of discomfort and uncertainty when it comes to setting fees, discussing insurance, and addressing rate increases.   In this episode, we will delve into the world of awkward money moments in therapy. We will explore the exp

In this episode of The Private Practice Elevation Podcast, you’re going to learn how you can write copy that’s authentic, relatable, and helps you connect with and convert more clients.   Writing copy for our websites or online marketing doesn’t come easy for most of us.   The majority of therapists don’t have any training in marketing in business building.   So when you’ve got a website that your need to fill up with a bunch of words that are somehow going to get you more clients, that can be a daunting task.   What happens often is that we end up filling our therapy websites with therapist speak and information from the DSM.   But the trouble is that this type of language is not the language your ideal client uses to describe their feelings and the challenges they face.   So how can you create content that feels authentic to YOU and who you are, while also relatable to your ideal client?   How can you stand apart from other private practices so that you attract the best-fit clients to work with?   Patrick C

In this episode of The Private Practice Elevation podcast, we will be exploring 8 eye-opening statistics about website users and how they interact with therapy websites.    In today's digital age, having a strong online presence and professional website is crucial for any private practice, as more and more people turn to the internet to search for mental health services.    But just having a website is not enough.    It's important to understand how users behave on your website in order to optimize its design and content to serve their needs better.   Doing so can help you communicate your value and services more effectively, and improve the number of clients your website adds to your practice.   In this episode, we'll be sharing eight key statistics about website users that will change the way you think about your therapy website. Some of these may even lead you to get serious about that website redesign you’ve been thinking about!   From bounce rates to mobile usage, we'll dive into the data and provide ins

In this episode of The Private Practice Elevation Podcast, you’re going to learn how you can intentionally create a team culture in your private practice that hs clinicians begging to work with you.   One thing I’ve learned from watching my wife build and grow her own group practice is that, well, it’s hard!   It can be a struggle to find great therapists to join your team and then provide enough benefits to ensure they stay.   Not only that, it can be hard to find others who share your vision and values for this practice that you’re building.   So what can you do to begin building a team culture at your private practice?   How do you nail down your hiring process from start to finish so that at the end of it, you know you’re hiring someone who cares about your vision and the impact you want to create through your private practice?   Today we’re speaking with Dawn Gabriel.   Dawn is the founder and CEO of Authentic Connections Counseling Center, a group practice consultant, and host of Soul Care for Therapist

In this episode of the Private Practice Elevation Podcast, you’re going to learn how our perceived failures can be turned into learning opportunities that can help you reach your private practice goals.   Like all things in life, your business will go through seasons.   There will be highs and lows, and tons of challenges along the way.   But it’s how we view those challenges that can mean the difference between feeling stagnant in your business growth and truly thriving while growing your business.   One of the main things that can hold you back from growing your business is fear.   It can be scary to pay the money you feel like you don’t have to invest in Google Ads, a coaching program, or maybe a mastermind group.   But as our guest explains, you can shift to view these things as investments that you can trust will be returned exponentially.   Maira Holzmann is the owner of Somatic Therapy Partners in Denver, CO and she loves helping other therapists find the tools, support, and guidance necessary to build

In this episode of The Private Practice Elevation podcast, we’re switching gears from talking about marketing and practice building to focusing on one thing that can impact your performance in just about everything you do: your sleep. How would you rate the quality of your sleep? Do you consider sleep an integral part of your physical health as well as your mental health? I don’t know about you, but when I don’t get enough sleep (or enough quality sleep) it can throw off my entire day. I’m less motivated and less productive, and my creativity and joy seem to falter. Sleep is extremely important to me because I’ve seen the impact it can have on my daily life. I’m also a very light sleeper so I have to go through a lot of measures to ensure an optimal sleeping environment. So, as one who’s nerded out on ways to sleep better before, I’m super excited to talk about sleep on the podcast. Today we’re speaking with Terry Cralle, MS, RN, a Registered Nurse based in Washington, DC, and an expert on sleep health. Our c