Public Relations Review

Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base. Note: APPLE has ranked the Public Relations Review Podcast among in the "Top 1% of podcasts worldwide." --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support