Public Relations Review

Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR strategy; that world is now at your fingertips. PLEASE--Leave a review!!! Thank you. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Unlock the future of public relations with Sasha Dookhoo, vice president,  of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA join host Peter Woolfolk to guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a masterclass in fostering meaningful change and realizing the potential within our diverse professional communities. --- Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration to be a guest on his show and share their unique experiences and projects.But our discussion isn't limited to AI alone. We also delve into the growing influence of voice search in the PR industry. With the boom in voice-enabled devices, consumer behavior is changing and it's crucial to understand this shift to maintain brand credibility. The article breaks down the importance of conversational content, content marketing, and reputation management and provide insights on optimizing for voice search. The segment even

What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Join host Peter Woolfolk as he uncovers the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts. Get ready for a deep dive into the nuances of PR as we discuss the importance of building relationships with journalists and the media. Annie explains how having the right information and providing exclusive content can make all the difference. Learn from Annie’s experiences of pitching challenging stories and overcoming hurdles with her sage advice. This podcast is a must-listen, whether you’re a PR novice or a seasoned professional looking to elevate your game. Let me know what you think of this episode!! --- Send in a voice message: https://podcasters.spotify.com/pod/s

Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with their clients' demands. Our discussion unravels their unique approach to creating personalized programs to help brands reach their peak. We delve into the nitty-gritty of strategizing for the right media outlets, securing the perfect spokespeople, and the hurdles of assisting clients still grappling with their brand identity.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical role it plays in any PR process. Gini, with her expertise, paints a vivid picture of an effective communications plan by exploring its 16 essential elements, from strategic objectives to impactful positioning statements.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base. Note: APPLE has ranked the Public Relations Review Podcast among in the "Top 1% of podcasts worldwide." --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Did you ever wonder what it takes to become a thought leader in your field?  Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth as a thought leader.In the realm of leadership, personal connections are often overlooked. But not in today's chat with Don. He shares powerful anecdotes, like the one about a bartender who lost his job due to a lack of respect and knowledge about his coworkers, emphasizing the importance of recognizing each individual within an organization. Bates wows us with his unique pe

Did you ever wonder what it takes to become a thought leader in your field?  Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth as a thought leader.In the realm of leadership, personal connections are often overlooked. But not in today's chat with Don. He shares powerful anecdotes, like the one about a bartender who lost his job due to a lack of respect and knowledge about his coworkers, emphasizing the importance of recognizing each individual within an organization. Bates wows us with his unique pe

What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on the power of CBAs in creating win-win scenarios for organizations and communities. His work on the project to bring solar panel manufacturing back to the U.S is a prime example of the potential of such agreements.As we navigate through the evolving job market, we discuss the trend of shifting importance from a four-year college degree to skill-based employment. Sam shares his perspectives on how workforce development and apprenticeship programs can bridge this gap and help disadvantaged populations thrive in a high-tech job market. We can't ignore the role of diversity, equity, and inclusion (DEI) programs in ensuring fairness and creating equitable workplaces

Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace.We dive into the importance of listening to customer feedback and measuring the effectiveness of your "Word-of-Mouth" campaigns. Ryan shares his insights on the role of PR in driving conversations and how organizations can embrace stakeholder feelings to create remarkable customer experiences. Plus, find out how influencers and ambassadors can affect your word-of-mouth strategies, and why trust is often built by the people on the front lines of your business. Don't miss this enlightening discussion on the power of word of mouth in marketing and public relations! I look forward to your review. Thank you --- Send in a voice message: https://podcas

Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before.We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR industry. Learn how this innovative platform creates a multi-dimensional perspective of content creators and uses vectorization to match client pitches with the journalists most likely to cover them. Say goodbye to generic pitches and hello to a tailored approach that not only increases your success but enhances the overall experience for journalists. Don't miss this opportunity to gain a 360-degree understanding of content, elevate your PR efforts, and to benefit from a Special Offer to try "Preston"

ESG (Environmental, Social and Governance)! Why is this so important to the public relations community?  Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan. As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well as C-suite executives who are committed to building diversity and inclusion as part of their corporate culture. As communicators, it is up to us to roll out ESG-friendly initiatives that go beyond philanthropy and tell sustainable stories to those who matter most: the varied audiences.Joining host Peter Woolfolk are: Josh Jacobs, CEO and Janet Ervin Chief Marketing Officer, both with Next Stage Consulting. They develop strategy and implementations for social impact.  And joining us from  Hartford, CT is Andrew Blum of A