Public Relations Review

In this Special Episode, I outline how I produced this verbal episode from ChatGPT's  1000-word written text self-description of how it can benefit the public relations professional.  From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response. I asked for a 1000 word response for the sake of time.  I would be delighted to get your response to ChatGPT's self-described benefits to the PR profession for this unique podcast episode. Please let me know what you think of this episode.   Thank you My 2022 thank you to all of our listeners and to mention our continued growth.  At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries. We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL ou

Host Peter Woolfolk Introduces PR pro  Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects.For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking.  How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text?  Wait!!  There's more.ChatGPT can work as a tool for ideas and slogans to spark fresh thinking that generates new story ideas, byline topics, and program content.  This is the episode that can add much more usefulness to ChatGPT in your daily projects.  Listen and share with your colleagues the list of all the ideas mentioned in this podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

The world is getting smaller. How does one move from the U.S. and successfully practice public relations in a foreign nation? What are the initial steps and preparation required? Amelia Mecham did just that. She moved from the U.S. to London, England where for the past few years she has prospered in her communications position with DigiCert. She outlines her pre-trip preparation, the adjustments she needed to make to fit in, and much more. She also offers advice to determine your standing on the cultural scale and how to survive once you make the move.  Below are some sites to provide helpful guidance.  Please provide a review of this episode. Thank you!!!Compare countries' cultures: https://www.hofstede-insights.comTake Your Cultural Assessment:  https://erinmeyer.com/tools/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

This episode provides guidance to improve your content marketing and digital marketing for clients or your office.  It also offers tips to better use "paid media."Cahill Camden, CEO of Digital Vision Media Group in Toronto, Canada, tells how his firm helps clients become more efficient and how to optimize for growth.Cahill explains how his new Press Jockey company can be of service to PR pros and presents a very special offer to use the new "Press Jockey" platform.  This system helps you get up to 5X more press, with 90% less effort reviewing requests from reporters for experts and comments on their specific stories. Get a major discount from our podcast guest at: https://pressjockey.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

PR people are most often focused on generating a press release to hype an organization's event, product, etc.  However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission.  The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories. Listen as she delivers her experiences and client successes with some insightful experience and guidance. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there.  They detail the major difference between PR practice there and in the U.S.  This episode is very insightful and well worth your listening time.   Share this episode with your colleagues. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it?  Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed. Jess also has a special offer for my podcast listeners for his successful media relation program included at the end of the episode. This is NOT an episode you can afford to miss. This is truly a "Listen & Learn" session.  You and your colleagues will appreciate this information!!!! --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Is your client or company prepared to engage in "Corporate Social Activism?" As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism?  How do you decide which issues to engage with?  What are the benefits and downsides of this practice?  Gregg Feistman, Temple University, provides the guidance you need to be successful....and how to avoid problems. Take notes on this valuable information. The Public Relations Review Podcast is now also available on YouTube!!! --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Trust is an important ingredient for high-performance staff and organizations.  Friction is minimized and uncertainty is substantially reduced in a work environment. When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions together. Holly Carinci CEO, HwP PR, Vancouver, British Columbia, Canada, offers her experience and insight in resolving the growing concern for CEO's. Studies confirm that In high trust environments, there is simply less wasted effort spent on managing other people’s egos — leaving more energy to solve problems and get “real” work done.  This episode offers clarity and guidance for achieving the needed "Trust Deficit. My 2022 thank you to all of our listeners and to celebrate our continued growth.  At the close o

When you hear "Communications Audit" do your eyes glaze over? Never again!  My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit.  Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance.  She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more.  Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion.  This is the episode that gives you the confidence to get started!!! My 2022 thank you to all of our listeners and to mention our continued growth.  At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.  NEW!!!!  YouTube will begin to carry this podcast beginni

When you hear "Communications Audit" do your eyes glaze over? Never again!  My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit.  Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance.  She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more.  Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion.  This is the episode that gives you the confidence to get started!!! --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study.  Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and the execution needed to achieve success.  Listen as EMU's PR students outline the work involved in solving this "real life" situation. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Newsjacking continues to attract attention in PR circles.  Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services.  Newsjacking requires you to provide substance reporters can use.  Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource. Listen to this skilled professional as she outlines the methods she used to win journalists favor. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Storytelling is the proven method to successfully having your story told.  But what constitutes successful storytelling?  With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relations, serving clients that included Alcoa, Bridgestone/Firestone, and Rutgers University where his storytelling expertise benefitted his clients exceptionally well.  Paul offers you guidance to telling meaningful, focused stories with substance. The technique to tell stories that offer content clients can relate to and benefit from. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines. What is the biggest mistake you could make when using these articles?  What should be your major objective for using them?  What information should such articles include? This episode may be of help toward your being viewed as a "thought leader." View the short  "Public Relations Review Podcast 2" video on YouTube. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Looking for ideas to add stimulation and acceptance to your storytelling presentations?  Look no further!  Axelle Vanquaillie, Principal of DRAWIFY, joins the podcast from Antwerp, Belgium to offer exceptional tips and guidance to catapult your storytelling to a higher level.  In addition to relatable images did you know: that it's important to have a catchy title?  Define the main character,!  Include story context! And much more.  Axelle will help you include additional flair and emotions in your next story.  Listen...and boost your next storytelling presentation. DRAWIFY is available online with free and paid versions. Link to Public Relations Review Podcast's YouTube video: https://www.youtube.com/watch?v=3D54NRSyeXs --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Have you ever witnessed unethical actions in your workplace?  Would you remain quiet? Would take steps to have these misdeeds stopped?  What influences your decision? Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona,  recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans.  She began to face an onslaught of unfair and punishing treatment. Paula was bloodied but stood tall through it all. Bent but not broken. She enlisted sympathetic co-workers to assist in assembling data and facts to support their claims.  Her efforts paid off.  She gained the support of local media, and members of Congress that responded to her detailed information.  In the end, she provided the details and data that removed multiple senior officials from the VA hospital.   Paula's efforts were recognized with a PRSA PR Pro of the year award. She was also induc

How do you measure the success of your PR campaign?  How do you explain to your client how a successful outcome is determined?   Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign.  She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals.  She also mentions which platforms might be useful to collect this data.  There is much more data than news clips to show success.  DON'T MISS THIS ONE!!!!! Learn more about this podcast at: "Public Relations Review Podcast" on YouTube and online. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy.  The new firms must be funded and operational.  Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity.  With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilitate and grow the business.  Listen to how she made this format work for her. Learn more about our podcast on YouTube; Public Relations Review Podcast 2 --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching.  This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and stimulates added placements.  And YES, there is a free version. According to Zack PROPEL performs much better than most of the numerous competitive platforms that offer far fewer services. Listen!  Learn! Share! Learn more about this podcast on YouTube: https://www.youtube.com/watch?v=3D54NRSyeXs --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support