Public Relations Review

Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance?  What happens if your firm has a fire?  Where will you work then?  Did you back up all your files off the site?   Advance planning allows you to consider what "can we prevent from happening NOW."  Too often crisis plans are prepared to address what to do AFTER a problem occurs.  Who is best equipped to manage this important function well?  Seasoned veteran Dave Oates, President of Public Relations Security offers important guidance to help you take action to PREVENT problems from getting out of hand. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future.  How things change.  It was her marriage that got her there.  After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City.  With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expanded, and how she eventually grew into having a ten-person staff. Also, visit our NEW YouTube video.  Learn more about this podcast at: https://www.youtube.com/watch?v=3D54NRSyeXs --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Asian Americans are the fasting growing population segment and most affluent.  In America, there are about 20 Asian subgroups and your success depends on which group you are marketing to. You MUST comprehend and practice their cultural norms if you want to be successful.  Which generation are you dealing with?  How do you properly greet them?  What is most important to them about your product?  Dr. Michael Soon Lee, President, EthnoConnect, provides important information you must adhere to and avoid failure.  One fatal mistake: all Asians DO NOT look alike. Asians know the differences between these groups in appearance and other areas.  This episode will save you potential embarrassment and guide you to success. Also see our updated YouTube video at: https://www.youtube.com/watch?v=3D54NRSyeXs&t=4s --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities.  Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan.  She offers experience and insights on the positive impacts of thorough planning, employee buy-in and active participation.  Listen and learn as this insightful young lady delivers guidance and tips you can use!! Thanks listeners for great 2021 year.  See our updated podcast video on YouTube. Public Relations Review Podcast Now on YouTube. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting?  Can a traditional PR organization accommodate Christian PR practitioners?  What hurdles do Christian PR practitioners face when dealing with traditional media?  Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode.  Listen!  Learn!  Share! --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses.  Awards are the ideal confirmation of your quality of work and professionalism.  Becky Wilson,   WDS Marketing & Public Relations, in Overland Park, Kansas  has shifted her focus and has now helped her clients win over 300 awards.  That's right, over 300  awards.  Listen as she explains how to submit successful entries, how to locate award opportunities and more.  Honestly, since speaking to Becky I have also submitted an entry for an award she made me aware of.  Her guidance may help you be on be receiving end of a new trophy. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Sustainability issues are being addressed all across the nation and around the world.  How are U.S. public relations professionals getting involved, contributing to this very important issue.  Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement.  She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful.  This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences. Thanks listeners for great 2021 year. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans.  Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030.  In addition,  African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market? Rosetta Miller Perry, Publisher of Nashville's Tennessee Tribune, offers her unvarnished opinion and experiences about majority PR firms linkage to the Black press.  She also provides to guidance to how access to the 22 million readers of Black owned  newspapers can be successfully achieved.  Listen as Rosetta speaks her mind

Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office.  Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services.  Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects.  In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to  justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance and expertise to help those wanting advancement.   The brainchild of Betty Galligan, APR, and President of Newberry Public Relations & Marketing, East Providence Rhode Island, this program allows you to interact with experienced professionals on a wide range of subjects, and projects, required to be a  respected, solid professional.  Listen and better understand how this finishing school could be of benefit to you!  For more information: 401-433-5965 --- Send in a voice message: htt

After many successful years in PR, Nicole Morgan, CEO of Resolute Public Relations in Tulsa, OK decided to launch her own agency.  While her knowledge and experience with digital marketing served its purpose working for an agency she knew that to be successful with her new agency she had to have top level digital marketing talent on staff.  In this episode Nicole is honest with realization that a distant digital staff member could not deliver the nut & bolts details than an on-staff person could provide.  She details the major differences and how she successfully made the transition between remote staff and on-site staff and the benefits that came along with the transition.  Thinking of adding a digital marketer to your staff, listen to this episode before you make your move!! Thank you from Peter Woolfolk, Producer and Host. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/pet

What are some of the common mistakes made when writing a press release?  What are the most important points you need to know to make your release more acceptable to the media?  What creative ideas can help elevate your press release acceptance? Mickie Kennedy, Principal of eReleases, Baltimore County, MD,  offers knowledgeable guidance based on proven experience to boost your release placements.   How many characters are optimal for headlines?   What are the TWO most used action verbs used in headlines?  What additions should be included with your release to improve their engagements?  This episode offers a brief course in writing a solid press release. Listen!  Learn!! Share!!   Thank you for listening!! --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Enough is enough! Tired of the snubs. Done with non-acceptance! Although her work was stellar being a gay female limited her acceptance into the company culture. After 10 years of being on the outside in her silicon Valley PR jobs Evie Smith Hatmaker decided to take her "Michael Jordan level of experience" and become a solo practitioner.   Things were going well.  After her successful experiences with several non-traditional clients the light came on. Too few PR firms were prepared to represent companies operated by non-traditional owners.  Hatmaker recognized this as an opportunity with her name on it. She focused on the underrepresented companies and their founders.  The door was wide open for working with companies who make their own lanes. She worked with forward thinking clients and those who were disrupters in their industry.   Hatmaker now over sees her million dollar agency that works hard to serve those underrepresented organizations. Her Rebellious Public Relations fir

A major university, Georgetown University, describes Social Impact Storytelling: "History has shown that stories are inextricably linked to what it means to be human. Before there was formal communication, there were stories. It should come as no surprise, then, that social movements and organizations like nonprofits, foundations, and socially responsible businesses are now working to leverage stories as a strategic tool to advance important missions. Effective stories are powerful because they drive action: spurring donations, mobilizing supporters, and more. By building emotional connections, stories bring to life the work of the issues we care so much about in ways that other forms of communication cannot." Listen as Adena White, APR, of Conway, AR, a principal with Blackbelt Media discusses the emotions and reasons she was driven to develop and engage her Social Impact Storytelling skills to help and support her clients, produce a podcast and more. The conversation with this PR pro is very compelling. Tha

Many public relations professionals have often written op-ed pieces for our clients hoping to  successfully placed either in the local newspaper or in one the nationally recognized newspapers.  Unfortunately, when it comes to the more recognized newspapers the op-ed placement rate becomes abysmal.  Why are many op-ed pieces being rejected? My guest Bob Brody is a Public Relations consultant, a veteran of Weber Shandwick and Ogilvy. He also contributes to The Wall Street Journal, The New York Times and the Washington Post. He joins this podcast from  Martina Franca, Italy.  Listen as this experienced professional outlines the primary causes...and some options to increase your opportunities for placement. Thank you for listening.  Please leave a review. --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https://anchor.fm/peter-c-woolfolk/support

Public relations firms are often call upon to help produce a campaign to either help get something done or to prevent something from moving forward.  This is NOT the time for beginners.  Sarah Erkmann Ward has a very successful record working in and developing winning campaigns.  Her Anchorage based  Blueprint Alaska Public Relations firm is battle tested and provides listeners with a "blueprint" for creating an effective campaign.  Most organizations needing a campaign to achieve their desirable outcome will NOT trust such an important effort to anyone with no actual, hands-on experience.  Remember, campaigns can cover a range of issues from buying new computers for the elementary school, adding sidewalks to a neighborhood or constructing a new convention center in town.  Listen to how the professionals do it!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/p

How technology allows your voice to search and control devices. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Strategic Magazine's Founder Orla Clancy updates listeners on the reception the new digital international publication has received and plans for the future.  In addition, she offers communications listeners guidance to have their articles published.  Strategic has its greatest readership in America, the United Kingdom and Ireland.  Other nations also enjoy this very well done publication. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

On occasion an organization may have a massive project, be understaffed or simply lack the skills to produce an important event.  This is when hiring a public relations, marketing or digital firm may be the answer to successfully complete your project.  Do you ask your cousin for guidance?  Perhaps you met a PR person at a business meeting!  How can you feel confident you can identify the optimal firm to get this project completed successfully, without complications and that they clearly understand your goals?   RFP Associates of Fairfax, VA has a proven track record of success.  They have worked with PRSA and others to help identify what is important to persons hiring these firms.  Steve Drake and Robert Udowitz, both PR veterans, have the senior level experience and proven track record of helping organizations contract with the optimal firm.  Their unbiased process may take several months but the outcome has proven to be worth the time. If you need to hire a PR, marke

NOTE: Due to a temporary technical problem the podcast was recorded via conference call then edited with Audacity. Media monitoring is an ongoing service that public relations professionals often need to demonstrate effectiveness of project outreach, penetration, etc. Brian Council, President of Metro Monitor in Birmingham, AL outlines  their extensive network available to collect primarily broadcast data nationwide for clients. However, they also have the capacity to monitor 40,000 online news sources and huge amounts of blogs and social media.  How do they differ/compare to digital monitoring sites?  Brian confidently articulates the benefits of Media Monitor services to their wide range of clients across the nation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support