Public Relations Review

Public Affairs Officers are the PR professionals in the government and the military.  Samuel House served in both. Listen as he explains his duties while in the military and federal government. Very interesting is the compressed training he received in the military to learned the public relations functions in a limited time.  His travels in foreign nations help him prepare for later experiences. He also explains how he reached his differing audiences depending on his location and projects.  Considering a career as a Public Affairs Officer?  This episode is for you. We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to Apple or Amazon podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review. --- S

No doubt many of you have seen press secretaries for the president, state elected officials,  mayors holding TV press conferences.  Once that job ends these same former press secretaries are now communications vice presidents at colleges major corporations, the heads of PR firms and other major organizations.  You have your degree in communications, how can you get one of those high powered jobs?  Answer:  Working  in a political campaign or for elected officials office can be a major launching pad to get you there. I know...I worked for the president of the United States.  Listen as Janell Gutherie, Communications Director, Building Industry Association of Washington, provides an exceptional overview of what she learned and how that helped her add major horsepower to her advancing her career. Political experience in PR is hard to beat.  Listen. Learn. Get Promoted!!! --- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message Support this podcast: https:

Listen to this description of how Native American Randy'L Teton, Public Affairs Manager for Idaho's Shoshone-Bannock Tribe describes her climb to success in the PR world and how she has worked to help non-Native Americans remove their long held misunderstandings of Native American culture and life style.  She mentions how more of her tribal high school girls need exposure and opportunities to intern in public relations organizations. She helps listeners understand how much Native Americans really live and the massive economic contributions they make to their area. Trash your errant preconceived thoughts about Native Americans and get a much better appreciation for them from Randy'L's discussion on this episode. Public Relations Review Podcast get a special offer from Burelles at Burelles.com/PublicRelationsReviewPodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Is your lack of public speaking skills holding back your public relations career? Afraid to speak at meeting and conferences?  Want to develop into a confident public speaker?   Consider this: "a lackluster speaker can make a solid product or proposal seem less than enticing, while a polished speaker can add allure to an otherwise mediocre proposition." This podcast episode is for you. Learn how to develop great speaking skills, boost your confidence and leadership skills.  Janna Landry offers listeners practical guidance to becoming a solid public speaker.  Public speaking is expected of leaders.  This will be the best 25 minutes you can invest in your professional growth.  Download and listen...TODAY!!!! Burelles has a special offer for all Public Relations Review Podcast listeners. Go to:   Burelles.com/PublicRelationsReviewPodcast Enjoy the podcast.  Please leave a review.  Thank you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter

Public relations skills have a long reach. Anna Ehrgott, Communications Director, explains how her PR experiences helped advance the goals and outreach of the Mississippi Arts Commission.  This is an opportunity for PR professionals and newbies to understand how your skills have useful application in other areas.  Anna discusses her collaborations with other entities around the state and how these relationships increased the visibility and patronage for the arts in Mississippi. Burelles has a "Special Offer" for Public Relations Review Podcast listeners. Go to: Burrelles.com/PublicRelationsReviewPodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Having been around since 1888 Burrelles certainly has experience reaching, monitoring and measuring media placements to determine the effectiveness of its efforts.  Tressa Robbins, VP of Customer Onboarding, provides an overview of how the company helps customers achieve their individual goals from their investment with Burrelles.  She outlines how they keep their 860,000 global media list up to date.  She talks about the various platforms and technology employed to monitor the results of tis outreach.  And she addresses just how they measure for results.  If you ever needed a solid reason to consider media outreach, monitoring and measurements then this is the episode you need to hear. Enjoy the podcast?  Leave a review!!!   Thank you. We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast." --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this

PR professional Cindy Miller,  Cindy Miller Public Relations, Boise, Idaho, explains how her efforts for clients in the food & agriculture industry helps provide great information to the public about the importance of this industry to our health and national economy.  She also helps farmers/ranchers communicate with the public and talks about misinformation spreading about the food industry.  This Boise, Idaho firm is focused on insuring the public receives solid information on the work of this important group.  Listen. Learn. Share. The Public relations Review Podcast in now heard in over 1,000 cities, spread across 84 nations including the USA. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Former TV news journalist Lezli Luneckas-Broomhall, Luneckas Consulting in Cedar Rapids, Iowa, who transitioned into public relations, used her combined skills to help defeat legislation in Iowa that would have had a very negative impact on the general public healthcare mistakes.  Listen as she outlines her team's strategy that generated ample public resistance to a bill that would have limited financial recovery that hospitals /doctors would pay for medical mistakes.  How did they find former patients to speak about the difficulties the suffered from malpractice.  How did she construct her successful campaign.   Listen. Learn. Share.  Lezli can be contacted at:  IowaPRandMarketing.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Jodi Amendola, CEO--Amendola Communications, provide a vivid overview of how she succeeded in helping healthcare technology firms benefit from professional PR expertise. The Amendola firm has won numerous awards for exceptional work to elevate the clients technology benefits and benefits to much better healthcare delivery.  Involved in the PR healthcare arena?  You should NOT MISS this episode from a multi-award winning CEO. Enjoy the episode?  Leave a review & follow us.   Thank you. We proudly announce this podcast is now available on Amazon ALEXA.  "ALEXA play Public Relations Review Podcast." --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Pitching your story to  TV journalists requires skill and understanding. Not understanding the correct process can be very disappointing--particularly for your clients.  Harriet  Wallace, one of Nashville's seasoned TV reporters, provides detailed guidance to successfully placing a story with your local TV reporter.  PR people need to research reporter's story history and learn exactly what a reporter needs to hear and receive from you to move forward.  Listen and hear the mistakes unprepared PR people make that causes their pitch to fail.  You will gain useful knowledge from the episode to improve your pitch!! Enjoy the episode?  Leave a review & follow the podcast!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

It's true! Forbes Magazine says that more than 62% of Americans own pets and brand managers are taking notice.  Jane Harrell, President of Cause Digital Marketing, helps you understand why major brand such as Travelers Insurance, Subaru, Toyota and other major organizations use pets and other domesticated animals in marketing campaigns. Pets help develop emotional connections with people and it pays off.   Listen to this compelling episode to better understand why many more brands are using pets in their campaigns. We proudly announce this podcast is now available on Amazon ALEXA.  If you want a specific episode be certain to give it to ALEXA. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  "Buzzsprout" or Apple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/m

On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South: "When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action."  Marc Ehrhardt, President, TEG, and a life-long resident of the area  decided to drill down to get more details about residents of the Gulf South.  This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share it with area news organizations, elected officials and more.  Current and new businesses come to TEG when they want to expand or launch new business because they know what it takes to get off to a GREAT start.  Guess work is NOT an option. Listen to this episode to better understand how you can successfully benefit from audience data. We have an exciting announcement to make.  This podcast is now available on Amazon Alexa. --- Send in a voice message: https://podcasters.spotify.com/pod/

What is the problem with how you pitch your stories to the media? How do you build relationships with the media representatives in your area? Ed Zitron, CEO of EZ-PR with offices in San Francisco, Boston and Portland, offers his observations & experience to succeed at both. Listen to his unvarnished overview of what new PR people need to know to be successful in these efforts. NOTE: Public Relations Review Podcast is now available on Amazon ALEXA. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Who knew?  Changes in the "Influencer" landscape could well determine which influencer you decide to hire.  Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers?  If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH.    Variety may well have its benefits. Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook. This episode is well worth your 25 minute investment.  Implementing some of this wisdom could very well add some luster to your star. Public Relations Review Podcast now available on Amazon Alexa!!! Public Relations Review Podcast video on YouTube --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-wo

Misinformation is an unwanted and serious problem in today's world of communications. Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down.  Lauren's expertise is further validated with her service on the national PRSA's "Votes4Everyone" Committee to combat fake news and misinformation.  If misinformation is a problem facing you...take serious notes and turn this problem around! Public Relations Review Podcast on YouTube:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=30s --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/su

The pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch?  What advance preparation is needed?   This and much more is available as you listen to Douglas Simon, D S Simon Media,  provide guidance for successful virtual video media tours preparation and production.  With years of experience Simon helps you avoid costly mistakes.  In addition, you can download a FREE copy of his "25 Tips For Satellite Media Tour Success" using the link below. Listen...Learn...Prosper! Booklet Link:   https://www.dssimon.com/satellite-media-tours/ We would appreciate your review.  Thank you --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change.  Jalana Torres outlines several methods to increase recruitment of people of color into public relations.  Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to be penetrated--successfully.  In addition to population increases comes the multimillion dollar increase in buying power.  Diversity holds the answer to key to market penetration success as this trend continues upward. Listen. Learn. Prosper! --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Public Relations in philanthropy is an intriguing topic.  How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation.   Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers.  While it is not difficult it does require a tactful, focused message and delivery.  Listen, learn and share!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society  of America's Paper Anvil Awards event.  Three of the winning awards competed against professional firms.  They also won the "Best of Show" award in the Student Division.  Eleven of their awards received "Awards of Excellence."  Listen to hear these students, and their instructor, explain their road to public relations success.  Look out world, here they come!! --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support

Law enforcement around the nation have public relations programs.  This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session.  Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community. Listen to this very informative program which is useful for many other law enforcement agencies across the country. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support