Sinopsis
A program to discuss the many facets of public relations with professionals, educators, vendors and others. Guests from around the country will be interviewed. All while having a great time.
Episodios
-
Media & Public Relations for Law Enforcement Agencies
15/02/2021 Duración: 22minLaw enforcement around the nation have public relations programs. This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session. Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community. Listen to this very informative program which is useful for many other law enforcement agencies across the country. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
Update on new communications "Strategic Magazine" and response from around the globe
14/12/2020 Duración: 14minOrla Clancy, founder & editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom. The balance is spread among other nations worldwide. This magazine is visually compelling and offers solid information on a range of topics for communications professionals. Orla also continues to solicit pitches from public relations professionals on a range of topics and issues. The magazine can be found at: https://www.strategicmagazines.com/ If you enjoy the podcast please leave a review. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
How public relations is helping to advance and grow new technology in South Carolina.
03/12/2020 Duración: 31minListen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology in South Carolina and steps to keep the stakeholders informed of the benefits. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
How to "Ace" your next media interview!!!
24/11/2020 Duración: 25minExpecting an important media interview soon? PLEASE do NOT have that interview without some advanced training. Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview. How to prepare! How to take charge! How to respond to unexpected questions! Should I say "no comment?" Having great interviews can work wonders for your career. A poor interview can certainly cause you problems! No need to be afraid of the media. Hear how to become sought after for interviews. As you advance in your career being able to successfully handle media interviews is expected...it's part of leadership. Get on board now. Listen and learn!! Enjoy the program? Leave a great review. Thank you --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com
-
Learn how McDonald's avoided a national PR disaster!!
24/10/2020 Duración: 25minA public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster. Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member. But there was more. A "whistle blower" let it be known that there were far more lustful activities going on than initially thought. McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up. Hear the tactics used to resolve the matter and avoiding a messy public struggle. Having a strong pre & post crisis communications plan saved the day. This is an episode you should NOT miss. Listen & Learn. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/pete
-
How working in a presidential campaign can boost your public relations career.
13/10/2020 Duración: 35minTHE AUDIO FOR THIS PROGRAM IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL. Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media, "roll outs," the importance of details for events planning in coordinations with advance teams and--perhaps--the Secret Service,, messaging and much more. Listen as three public relations professionals describe their range of experiences and how it prepared them to quickly advance to senior public relations positions at the conclusion of the campaign. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/sho
-
Micro influencers gain traction, greater loyalty with lower costs. Here's how....
29/09/2020 Duración: 25minZal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team. Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last. Psst: they don't get paid for it. Listed as he articulates how he manages this situation. ApexDrop is a thriving company in Erie, PA. Zak's success will inspire you to re-think your approach to projects. If you enjoy the podcast, leave a review. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message S
-
On-line Reviews: Earning good reviews; salvaging bad reviews
16/09/2020 Duración: 23minOn-line reviews. Most of us read them. Some even write a few. How can a PR firm or any organization earn great reviews. Also important, how can organizations go about correcting a negative review. Even those that are particularly bad. Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios. Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews. The good, the bad and the awful. If you enjoy the program please leave a review. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
New Mexico State University Successfully Migrates to Digital Media Outreach
01/09/2020 Duración: 26minJustin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change. He explains how his department made the successful transition from traditional media outreach to digital platforms. He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences. He further articulates the many benefits gained from using digital platforms. Listen now and benefit from Justin's experience. If you enjoy the program leave a review. Our podcast website is: publicrelationsreviewpodcast.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
Social Media Communications Crisis & Prevention
29/07/2020 Duración: 21minYour organization--or you--experience a crisis on social media. What do you do to salvage your reputation? What corrective action do you take? How can you monitor mentions of your organization on-line? How could this have been prevented? Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon." Are computer savvy millennials the right people to oversee social media crisis? Listen to how this nationally recognized firm helps others recover from assaults on reputations!!! Enjoy the program? PLease leave a review!! Thank you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
Pay Per Interview & 6 Steps to a Solid Marketing Program
16/07/2020 Duración: 24minLonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner. Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns. You will be surprised how these basic steps will elevate your marketing productions. If you enjoy the program, please leave a review. Thank you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
How to Make Your On-line Content Easy to Locate...&.. the Mistakes To Avoid.
07/07/2020 Duración: 23minDigital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words. You will not be disappointed with this interview. Sit back. Take ample notes. Enjoy your success!! Enjoy the program? Leave a review!! Thank you for listening and tell your colleagues. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
St Jude Earns Global Exposure From Covid-19 PR Efforts
26/06/2020 Duración: 32minLike other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff. So successful was the coloring book locally that it received coverage in USA TODAY. That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages. Families around the world downloaded the book and benefited from the generosity. Listen to Marvin articulate this and more on his team's successful efforts. Enjoy the Program? Leave a review!!! Thank you. --- Send in a
-
Successfully marketing to diverse populations
18/06/2020 Duración: 25minWith minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes. Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step. Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others. If you enjoy the program, please leave a review!! Thank you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
FAKE, FALSE Information and its impact on you and our nation!
09/06/2020 Duración: 22minWhether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have? How can you detect FAKE, disinformation? Why is it harmful? Listen to this very insightful overview of FALSE information and its impact on our society. If you enjoy the show, leave a review. Thank you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
Essentials of a Virtual Press Conference
29/05/2020 Duración: 21minGayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training. If you enjoy the show, leave a review. Thank you! More podcast information: https://www.youtube.com/watch?v=nV71euL8Y-c --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
Launch of NEW "Strategic Communications" Magazine
21/05/2020 Duración: 17minIn our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication. On the call from Ireland she also lets listeners how to download a free sample edition of the magazine. The official launch date is August 2020. It will be available in the U.S., Ireland and in the United Kingdom. She will review suggested story ideas. The direct download site information is given in the interview. If you enjoy the program please leave a review. Thank you! --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
National organization offers support to Solo PR practioners
19/05/2020 Duración: 27minSolo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro" provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Solo PR Pro president Karen Swim provides an overview of the many services available from this 7000+ member group with members across the nation. Solo practitioners the assistance you need is ready to help you. Enjoy the show. Leave a review! --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
How to include EMPATHY in your marketing programs
06/05/2020 Duración: 19minJosh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems. NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview. Enjoy the program? Please leave a review. Thank you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support
-
The Impact of 5G, Artificial Intelligence & Virtual Reality Are Having on Public Relations
30/04/2020 Duración: 25minCathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform. Listen as she outlines how this technology is now and will continue to impact public relations in the future.She provides details of how this fascinating technology is serving organizations now and will continue to help the PR craft now and down the road. DO NOT get left behind. COMING: Once it is published she will return to discuss her book The Augmented Workforce: How AI, AR, and 5G Will Impact Every Dollar You Make. Call your colleagues. This is an episode they need to hear. If you enjoy the program leave a review. Thank you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/message Support this podcast: https://podcasters.spotify.com/pod/show/peter-c-woolfolk/support