Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

Dive into the intricacies of campaign optimization as we explore strategies to attract the most valuable users. Discover how prioritizing high-value users impacts your cost per install (CPI) and unlocks the potential for top-tier paying users. The Setup Phase: Mobilizing Machine Learning with Mobile App Campaigns Learn the cost-effective approach of kickstarting machine learning with mobile app campaigns. Understand the significance of importing events from your mobile measurement partner (MMP) or Firebase into platforms like Google Ads to pinpoint user-triggered events and strategically detect drop-offs. Evolution to App Event Optimization Campaigns Explore the transition to advanced app event optimization campaigns, focusing on specific high-engagement events. Delve into the analysis of campaign performance against profitability goals and the importance of streamlining event selection for clarity and effectiveness. Simplicity is Key: Streamlining Event Selection Uncover the power of simplicity in event sele