Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

This week’s guest will guide you through the Octalysis Framework and how it can enhance user engagement and retention. We’re joined by Yu-kai Chou, the original creator of the Octalysis Framework and Founding Partner/Chief Creation Officer at The Octalysis Group. Yu-kai Chou is a renowned author and international keynote speaker on Gamification and Behavioral Design, having spoken at prestigious organizations like Oxford, Tesla, Google, BCG, the governments of the UK, Singapore, and many more. You’ll gain expert insights on implementing gamification and behavioral design strategies to improve user engagement, retention, and overall user experience.