Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more. To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep them engaged.