Manage Smarter

Summer Craig is the President and CEO of the Craig Group , a business growth advisory firm. With over 20 years of experience in digital marketing, she is a seasoned expert in driving revenue growth for multimillion-dollar companies. Summer specializes in leveraging technology, integrating sales and marketing, and aligning organizations for sustainable business growth. Her expertise extends to working with private equity-backed businesses to lead large in-house teams. Beyond her professional achievements, Summer is also an avid mountain climber, having conquered peaks like Mount Kilimanjaro and Mount Rainier, which she uses as metaphors for overcoming challenges in business and life. "You don't have to have done it. You don't have to know, but you have to be smart enough to figure it out and maybe go find help or admit that you need help and go solve the problem." - #SummerCraig KEY TAKEAWAYS: -How can professionals overcome imposter syndrome? Summer suggests focusing on what you are good at and leveraging