Cincinnati Business Talk

Cincinnati Business Talk highlights the positive side of Cincinnati area businesses. We will be talking to CEOs and authors who have won awards, innovated with new products and services. Today's guest is DAVID HOFFELD, the CEO and chief sales trainer of Hoffeld Group.  He’s pioneered a revolutionary sales approach based on neuroscience, social psychology, and behavioral economics that radically increases sales. We will be talking about his new book The Science of Selling. David shows how to align their sales behaviors with how the brain naturally forms buying decisions.  Because of the results his insights generate, David is a sales and leadership contributor to Fast Company and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Harvard Business Review, CBS Radio, Fox News Radio, and more. David was a top performing and award-winning sales person and sales leader for numerous organizations.  He has earned a Master’s Degree and studied selling at Harvard Business Sch